5th Avenue Bar

5th Avenue is a candy bar that was first invented in the year 1936. It is a brown colored and rectangular shaped candy bar, made of milk chocolate and containing crunchy peanut butter on the inside. The 5th Avenue bar is crunchy, and tastes strongly of chocolate and peanut butter. The original 5th Avenue bar had almonds on the top of the candy bar, and made use of cardboard boxes with tan and red coloring to hold the candy. In more recent times, the 5th Avenue brand has made use of a mostly brown packaging, with red and yellow lettering. You can learn more about the 5th Avenue bar on this page, or buy it, by reading below.

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5th Avenue Bar

5th Avenue Bar – Information and History

5th Avenue is a candy bar made with milk chocolate and peanut butter, and has a skinny rectangular shape. First made in the year 1936, the 5th Avenue bar is produced by The Hershey Company as of 2019. The original 5th Avenue bar was invented by William H. Luden and was said to have a crispy crunchy peanut butter center with a creamy milk chocolate outside. William Luden was recognized as one of the Candy Hall of Fame’s winner’s as his years of success was noted by the national confectionery sales association. His efforts were appreciated for contributing to the numerous candy and success that his name has brought to the global confections business. The flavors inside of the 5th avenue bar created by Luden are stated to have had a toffee and molasses flavor. The very first original 5th Avenue bar also included a few almonds on top, which are no longer one of the ingredients of the 5th Avenue candy bar as of 2019.

The original version of the 5th avenue bar that included almonds had roasted peanuts, crushed molasses, milk chocolate, and topped with toasted almonds. The original 5th Avenue candy bar with almonds can be seen featured in an Ad in 1965, Life magazine, as it displays the candy bar’s delectable ingredients. Along with a caption, “Well, if you followed directions carefully, you should have a Fifth Avenue Candy Bar”. It has been suspected that production was greatest during the World War 2 era because 5th Avenue Bars were used by military.

Founder William H. Luden operated his confectionery as early as 1879. In 1936, William Luden, one of the creators of the cough drops, created the 5th Avenue candy bar. He also said that the name for the candy bar can be traced to H. Earl Erb, a Luden’s secretary-treasurer who helped develop the bar and who lived at the corner of Fifth Avenue and Chestnut street.

Although the 5th Avenue Bar is known to be introduced in the year 1936, much speculation has been made in regards to where 5th avenue got it’s name from. William H Luden was a mere twenty years old when he started his candy company. Initially, Luden was the sole employee and started his business at 35 N. Fifth Street. He was seen as a hard-working man who wanted to sell quality products at an affordable price.

In 1986, Luden’s brand was up for sale and although not submitted for public knowledge, it has been claimed that he may have received offers worth $80 million. Hershey’s corporation had bought the Luden brand and not long thereafter demolishes 7 of 9 Luden buildings, and finally sells the Luden brand to Pharmacia, which then gets transferred to Johnson & Johnson.

In September 1982, Luden’s Inc. received City Council’s permission to hang “5th Avenue” street signs in the colors and general shape of the candy bar along 5th street. The Luden’s brand was sold off in 2001 to the Hershey’s company, which had bought the firm in 1986 and still made candy at the location for a time.

The Year 5th Avenue Was Invented

5th Avenue was invented in the year 1936, and was first made in the United States. The company that made 5th Avenue was acquired already by this time, by Food Industries of Philadelphia, a holding company owned by the Dietrich family.

The Inventor Of 5th Avenue Candy Bar

The inventor of the 5th Avenue candy bar is William H. Luden, as the developer of the menthol cough drop, and founder of the Luden’s company and brand. Luden launched a backroom candy business in 1879 in the rear of his father’s jewelry shop at 35 N. 5th St. in Reading, Pennsylvania.

The Company That Own 5th Avenue Candy

The 5th Avenue candy bar is owned and made by The Hershey Company; Often called just Hershey, the company is an American multinational company and one of the biggest chocolate manufacturers in the world as of 2019. The Hershey Company owns snacks and candy such as Take 5, Twizzlers, the Hershey Bar, and the company also produces Rolo within the U.S as of 2019.

Buy 5th Avenue Candy

Stores That Sell Whoppers

Here is a list of some stores that may sell Whoppers

  • ShopRite
  • Walmart
  • Walgreen’s
  • Rite Aid
  • Sam’s Club

5th Avenue Candy’s Packaging Style

5th Avenue candy has a brown colored packaging, with yellow letters that are outlined in the color red. The 5th Avenue bar uses block styled letters for its name that is displayed on the candy bars packaging. The name of the candy is centered on the packaging, and the words “Crunchy Peanut Butter in a Rich, Chocolate Coating”, is displayed under the candy bar’s name. The overall color of the packaging is brown, and the packaging itself is rectangular shaped, like the candy bar itself. 5th Avenue candy also has come in a square shaped box that has a similar packaging design to the wrapper the 5th Avenue candy bar comes in.

Older versions of 5th Avenue candy bar display boxes are mostly brown in color, and have a rectangular shape. Red or brown colored rectangles were shown to symbolize 5th Avenue candy bars that were inside the boxes. Each one of these rectangles that depicted a candy bar had the words 5th Avenue with almonds. On the side of these boxes the words “Milk Chocolate With Almonds”, and, “Crunchy peanut butter center” were printed. An older square shaped box that contained 5th Avenue candy bars had a picture of a city and people printed on it, and had the words Fifth Avenue printed on the center of the box .

5th Avenue Candy Bar Vs Clark Candy Bar

The 5th Avenue bar has been described as being much like the Clark Bar. The Clark Bar has chocolate and peanut butter, and so does the 5th Avenue bar. Both candy bar are described as having a crispy and crunchy peanut butter center. One person described not even noticing eating the wrong candy bar after picking the 5th Avenue bar to eat instead of the Clark bar.

More Candy To Check Out


Rolo is a brand of small chocolate caramel filled candies that are shaped like a cone. Read more about Rolos here, such as their history and where to buy them!

5th Avenue

5th Avenue is a candy bade that is made chocolate on the outside and peanut butter on the inside. Learn more about the 5th Avenue bar, or buy it, by reading this page.

100 Grand Bar

The 100 Grand Bar is a milk chocolate, caramel, and crisped rice confection. Read here to learn more about the 100 Grand Bar, or to buy it.

Almond Joy

Almond Joy is a candy bar that replaced the Dream Bar. It consist of almonds, coconut, and milk chocolate. Learn more at Snack History.

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