Rolo is a cone-shaped caramel filled chocolate that comes in a package shaped as a “roll”, and each piece of candy is stacked on top of each other in the package. Rolos are truncated where each stacking piece of candy connects via their top and bottom; this allows the consumer to break off a piece of candy from the piece it is connected to in the stack, so that each piece of Rolo candy can be eaten separately. Rolos are connected to each other via their top area and bottom area, and are made to be broken off cleanly from from one another. Rolo candies are shaped like a cone, but some view them as frustum shaped. Rolos are brown in color, small, and have brown-golden colored caramel inside the chocolate outer shell. Rolo is a fairly dense candy, with each piece having a bit of weight in the hand regardless of the candies small size, or perhaps due to it. It is believed by some that Rolo candy was introduced December 21, 1937, though trademark filing for Rolo candy puts its first use date at 1937/12/15. The company that invented Rolo is Mackintosh’s, who was later named Rowntree-Mackintosh, with the company listed in its first trademark filing as John Mackintosh & Sons, Ltd.
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History And Information
Rolo is a chocolate candy that is filled with caramel, the package is in the shape of a roll. Each of the several pieces of candy inside the package is stacked top-to-bottom and are truncated to allow each price to be broken off and eaten individually. Rolo is said to have been invented on December 21, 1937, although the trademark filing for candy that uses the word Rolo puts its first use date at 1937/12/15. However, these dates do not always describe the true date that products were first sold. Rolo was invented by the company Mackintosh’s, who later had its name changed to Rowntree-Mackintosh. The company name on the trademark information for the word Rolo was John Mackintosh & Sons, Ltd. The lasted listed owner of the trademark for at least the aforementioned version of the word Rolo is Société des Produits Nestlé S.A, which translates roughly to Products Company Nestle S.a. Corporation. Another trademark filing for a different version of the word Rolo has the owner listed as Societe des Produits Nestle S.A. SOCIÉTÉ ANONYME.
The history of Rolo begins with another candy called Mackintosh’s Toffee. That product started when a man named Mackintosh opened up his sweets shop in Halifax, Yorkshire, England in 1890, and came up with the product Mackintosh’s Toffee, aiming to get the firmness just right. Rolo candy is similar to Mackintosh’s Toffee with a chocolate coating on it. The name of Rolo comes form how the packages novel design is shaped like a roll. As Rowntree-Mackintosh produced Rolos outside the United States, in 1956 the New England Confectionery Company acquired a licence to produce Rolos within the United States. In 1969, the license for US Manufacturing of Rolos was acquired by The Hershey Company. In 1998, the Nestlé company acquired Rowntree and its brands, including Rolo.
In 1980 Rolo began to use the slogan “Do you love anyone enough to give them your last Rolo?”; Although the use of this phrase was ended due to what was viewed as changes in peoples perceptions about relationships. The Rolo brand reduced the number of Rolos from 11 to 10, prompting some individuals online to use jokes referring to the company “taking the last Rolo”, and similar jokes of that variety. The Rolo brand has engaged in numerous advertising campaigns to promote the product; In 1996 the Rolo ad “Elephant” won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. In the ad an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying “elephants never forget”.
Rolo has produced several versions and spin-offs to the original variety. Some of these include both Mini Rolos and Big Rolos, both made very similar to the original Rolo variety. Some spin-offs to Rolos are Rolo Caramel Frozen Dessert Sandwiches, Rolo Biscuits, and Rolo branded Ice Cream Cones. Other types of Rolos include the Rolo Sharing Block, a hybrid between a Rolo and a more traditional candy bar you might find with something like a Hershey’s bar. The Rolo brand refers to its packages as “tubes”, and also sells them in 3 pack and 4 pack bags.
The Year Rolo Was Invented
Rolo was invented in the year 1937. Some say its exact date is December 21, 1937, though trademark filing for Rolo candy puts its first use date at 1937/12/15.
The Company That Invented Rolo
The company that invented Rolo is Mackintosh. The company was open in Halifax, Yorkshire, England in 1890. Mackintosh’s merged with their rival Rowntree to form Rowntree Mackintosh, which merged with Nestlé in 1988.
The Company That Makes Rolos
Rolos is produced by Nestle outside the United States, and by the Hershey Company within the United States. Hershey produces famous candy products such as Twizzlers and York Peppermint Patties (that it also has a licences to produce). Nestle has been known for producing many famous candy products itself, such as the Crunch Bar, whom it since has sold to another company. In 1998, the Nestlé company acquired Rowntree and its brands, including Rolo. Trademark information shows the owner of the word Rolo in regards to candy as Société des Produits Nestlé S.A. The aforementioned company is listed as engaging in the manufacturing of chocklate and cocoa products. The company was founded in 1936 and is based in Vevey, Switzerland. The company operates as a subsidiary of Nestlé S.A.
The most well known slogan used by Rolo candy is “Do you love anyone enough to give them your last Rolo?” thos slogan was used from 1980 to about 2003, where it was dropped to due to changing perspectives about relationships.
Buy Rolo Online
Rolo Spin Off Products
Here are some Spin-off products for the Rolo brand
- Rolo Snack dessert bars -Nestle
- Rolo Ice Cream – Dreyer’s/Edy’s
- Rolo Ice Cream – Nestle
- Rolo Ice Cream “Jampacked” – Nestle
- Rolo Peanut Butter Ice cream” Jampacked” -Nestle
- Rolo Frozen Dairy Sandwiches-Nestle
- Rolo Frozen Dessert-Nestle
- Rolo Ice cream cones – Nestle
- Rolo Ice cream bar – both full size and mini – Nestle
- Rolo Drumstick – Nestle
- Rolo Blizzard (Dairy Queen blizzard of the month)
- Rolo Mcflurry- Mcdonalds
- Rolo Milkshake -Nestle
- Rolo Mousse -Nestle
- Rolo Pudding-Nestle
- Rolo Pudding Dark- Nestle
- Rolo Nesquik Syrup – Nestle
- Rolo Cookies – Nestle
- Rolo Busiquit -Nestle
- Rolo Hot Chocolate -Nestle
- Rolo Chocolate Egg-Nestle
- Rolo Chocolate Egg mini -Nestle
- Rolo Ice Cream Eggs-Nestle
- Rolo Doughnuts- Nestle
- Rolo Cake – Nestle
Rolo’s Advertising And Marketing
The advertising style for Rolo seems to evolve with the times. In a classic 1980’s Rolo commercial featuring an animated couple, the woman was depicted to be so in love that she gave her boyfriend her last Rolo. The advertisement coined the phrase, ” Do you love anyone enough to give them your last Rolo?” This slogan lasted until 2003 when Nestle surveyed consumers deciding they were more attracted to humor than romance when it came to relationships.
Hand drawn Animated advertisements remained a Rolo’s signature until 1990. In 1996 a Dutch Rolo advertisement “Elephant” won the film Grand Prix at the Cannes International Advertising Festival. The ad displays an elephant being fooled by a young boy and taking revenge decades later.
Rolo has no clear target audience. Since the rebrand in 1990, there have been uses of humor in Rolo commercials such as ad titled, ” Rolling out of control,” or “Office Hottie.” The Brand has also attempted a “smoother” approach with ads such as, “Departures” and ” Office.” Both advertisements feature sensual Jazz music and describe Rolo as “rich chewy caramel rolled up in smooth milk chocolate.” They also include voice-overs featuring a deep masculine voice.
Packaging Style For Rolo
The signature packaging style for Rolo is dark brown with hues of light-brown, mimicking the candy’s chocolate and caramel make-up. The name Rolo is always written in red letters, usually in the center of the package. In the logo, the letters R and L are connected through cursive writing while the O’s sit just above the links. For the traditional candy, the package is long and round, adapting to the size of the stacked candy. The packaging differs with special flavors such as the Peanut Butter filled Rolo. For this product, green coloring is included. Before Nestle acquired Rolo from Hershey, the packaging was dark-brown with light-brown symmetrical dots, and the word Rolo was spelled without cursive writing.