Rolo

Rolo

Rolo

Rolo is a cone-shaped caramel filled chocolate that comes in a package shaped as a “roll”, and each piece of candy is stacked on top of each other in the package. Rolos are truncated where each stacking piece of candy connects via their top and bottom; this allows the consumer to break off a piece of candy from the piece it is connected to in the stack, so that each piece of Rolo candy can be eaten separately. Rolos are connected to each other via their top area and bottom area, and are made to be broken off cleanly from from one another. Rolo candies are shaped like a cone, but some view them as frustum shaped. Rolos are brown in color, small, and have brown-golden colored caramel inside the chocolate outer shell. Rolo is a fairly dense candy, with each piece having a bit of weight in the hand regardless of the candies small size, or perhaps due to it. It is believed by some that Rolo candy was introduced December 21, 1937, though trademark filing for Rolo candy puts its first use date at 1937/12/15. The company that invented Rolo is Mackintosh's, who was later named Rowntree-Mackintosh, with the company listed in its first trademark filing as John Mackintosh & Sons, Ltd.

 

History And Information

Rolo is a chocolate candy that is filled with caramel, the package is in the shape of a roll. Each of the several pieces of candy inside the package is stacked top-to-bottom and are truncated to allow each price to be broken off and eaten individually. Rolo is said to have been invented on December 21, 1937, although the trademark filing for candy that uses the word Rolo puts its first use date at 1937/12/15. However, these dates do not always describe the true date that products were first sold. Rolo was invented by the company Mackintosh's, who later had its name changed to Rowntree-Mackintosh. The company name on the trademark information for the word Rolo was John Mackintosh & Sons, Ltd. The lasted listed owner of the trademark for at least the aforementioned version of the word Rolo is Société des Produits Nestlé S.A, which translates roughly to Products Company Nestle S.a. Corporation. Another trademark filing for a different version of the word Rolo has the owner listed as Societe des Produits Nestle S.A. SOCIÉTÉ ANONYME.

The history of Rolo begins with another candy called Mackintosh's Toffee. That product started when a man named Mackintosh opened up his sweets shop in Halifax, Yorkshire, England in 1890, and came up with the product Mackintosh's Toffee, aiming to get the firmness just right. Rolo candy is similar to Mackintosh's Toffee with a chocolate coating on it. The name of Rolo comes form how the packages novel design is shaped like a roll. As Rowntree-Mackintosh produced Rolos outside the United States, in 1956 the New England Confectionery Company acquired a licence to produce Rolos within the United States. In 1969, the license for US Manufacturing of Rolos was acquired by The Hershey Company. In 1998, the Nestlé company acquired Rowntree and its brands, including Rolo.

In 1980 Rolo began to use the slogan "Do you love anyone enough to give them your last Rolo?"; Although the use of this phrase was ended due to what was viewed as changes in peoples perceptions about relationships. The Rolo brand reduced the number of Rolos from 11 to 10, prompting some individuals online to use jokes referring to the company “taking the last Rolo”, and similar jokes of that variety. The Rolo brand has engaged in numerous advertising campaigns to promote the product; In 1996 the Rolo ad "Elephant" won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. In the ad an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying "elephants never forget".

Rolo has produced several versions and spin-offs to the original variety. Some of these include both Mini Rolos and Big Rolos, both made very similar to the original Rolo variety. Some spin-offs to Rolos are Rolo Caramel Frozen Dessert Sandwiches, Rolo Biscuits, and Rolo branded Ice Cream Cones. Other types of Rolos include the Rolo Sharing Block, a hybrid between a Rolo and a more traditional candy bar you might find with something like a Hershey’s bar. The Rolo brand refers to its packages as “tubes”, and also sells them in 3 pack and 4 pack bags.

 

The Year Rolo Was Invented

Rolo was invented in the year 1937. Some say its exact date is December 21, 1937, though trademark filing for Rolo candy puts its first use date at 1937/12/15.

 

The Company That Invented Rolo

The company that invented Rolo is Mackintosh. The company was open in Halifax, Yorkshire, England in 1890. Mackintosh's merged with their rival Rowntree to form Rowntree Mackintosh, which merged with Nestlé in 1988.

 

The Company That Makes Rolos

Rolos is produced by Nestle outside the United States, and by the Hershey Company within the United States. Hershey produces famous candy products such as Twizzlers and York Peppermint Patties (that it also has a licences to produce). Nestle has been known for producing many famous candy products itself, such as the Crunch Bar, whom it since has sold to another company. In 1998, the Nestlé company acquired Rowntree and its brands, including Rolo. Trademark information shows the owner of the word Rolo in regards to candy as Société des Produits Nestlé S.A. The aforementioned company is listed as engaging in the manufacturing of chocklate and cocoa products. The company was founded in 1936 and is based in Vevey, Switzerland. The company operates as a subsidiary of Nestlé S.A.

 

Slogans

The most well known slogan used by Rolo candy is "Do you love anyone enough to give them your last Rolo?" thos slogan was used from 1980 to about 2003, where it was dropped to due to changing perspectives about relationships.