Smartfood Popcorn

SmartFood Popcorn

SmartFood Popcorn

Smartfood Popcorn is a range of pre-popped popcorn whos brand aims to focus on quality. Smartfood popcorn started off using real cheese and competing to create a better image for pre-popped popcorn. Smartfood Popcorn was the first mainstream white cheddar cheese popcorn and was invented in the year 1985. Smartfood popcorn was invented by the Smartfood which was based in Hampton, Connecticut, and since its invention has become a popular popcorn. Smartfood popcorn was first marketed under the registered brand name in 1985 and was manufactured in Marlborough, Massachusetts. Smartfood Popcorn White Cheddar Cheese flavor was a huge hit with many and was clearly well liked from peoples initial positive reactions from it. Smartfood Popcorn White Cheddar Cheese is air popped and mixed with a cheese sauce made with a mixture of white cheddar cheese, corn oil, buttermilk, whey and salt. Since its inception many varieties of Smartfood Popcorn have been created, such as Spicy Jalapeno Ranch flavored and Sweet and Salty Kettle Corn variety Smartfood Popcorn.


SmartFood Popcorn History And Informaton

Smartfood Popcorn was invented in the year 1985. By the year 1986 Christy's Markets Inc already carried the White Cheddar version of Smartfood Popcorn. Smartfood Popcorn took a lot of experimentation and effort to get right. The Smartfood company was competing against the overall bad reputation of pre-popped popcorn at the time. Smartfood Popcorn aimed to solve that by carefully selecting the ingredients, air popping, and keeping the popcorn fresh. In the past homemade popcorn was almost always better and tasted fresher, and Smartfood Popcorn competed in that market to create a good name for itself. At the beginning of the Smartfood Popcorn’s production, there were issues with moisture, partly due to peanut roasting in the area where they making popcorn, which releases humidity. Also, they were in the northeast of the U.S, high humidity region during the warmer months. They solved the moister problem eventually and thus managed to improve product quality. The Smartfood company also struggled for money at the beginning and were worried about a $20,000 loan the company had. Regardless, Smartfood did well for itself popularity-wise, with pre-popped white cheddar popcorn was the fastest-growing segment of the market at the time, up an estimated 30 percent in 1989 over 1988.

The ambition for Smartfood Popcorn started with a rather different product, the Tug-N-Tie resealable bag. Andrew Martin, the Smartfood company owner, felt this bag product was meant to be the true focus of the company, and aimed to solve issues related to resealable bags. The idea of Smartfood popcorn was to try to show how the resalable Tug-N-Tie bag worked, though popcorn was eventually viewed as a poor item to put in the bag and it was never marketed in such a manner in the end. Besides, what people really liked was the Smartfood Popcorn, and in 1984 funding was raised for it from the same people funding was sought from for the Tug-N-Tie bag.

January 1989, the Smartfood company and its holding was sold to Texas-based Frito-Lay for an undisclosed amount. Andrew Martin and his wife, (Annie Withey and also company VP consumer relations), formed a new company after the sale of Smartfood to Frito-Lay, called Annie's Homegrown, which markets macaroni and cheese, pasta, and other organic products. Since its inception Smartfood popcorn has become very popular and better known, and have expanded on the flavors and varieties available under the brand name. Some types of Smartfood Popcorn added over time to the original Cheddar Cheese version have been Spicy Jalapeno Ranch flavored, Sweet and Salty Kettle Corn, and Movie Theater Butter varieties. the original White Cheddar Smartfood Popcorn is sold in a black bag, with a close image of popcorn and cheese on the packaging.


The Year SmartFood Popcorn Was Invented

Smartfood popcorn was invented in the year 1985. It was well received and obvious to the company that people liked it from the start. Although the company never intended to focus on the popcorn and was focusing on a resealable bag, they ended up switching focus after the popularity of the popcorn.


The Company And People Who Invented SmartFood Popcorn

Smartfood Popcorn was invented by the Smartfood company. The people who invented it was husband and wife, Andrew Martin and Annie Withey.


The Company That Owns SmartFood Popcorn

The company that owns Smartfood Popcorn is the Frito-Lay company. Frito-Lay purchased the smart Smartfood company for an undisclosed amount. Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. They are known for snack foods such as Fritos.