Starburst are a soft fruit flavored candy in the form of a type of taffy. They come as rectangular or “box” shaped pieces of individually wrapped candy in a variety of colors and flavors. Starburst themselves are chewy, interesting to look at, and generally are fruit flavored. Starburst is advertised as being made with real fruit juice, and the fruity chewy snack has become popular in several countries. The soft taffy-like nature of Starburst helps differentiate the candy from some of the more “loved yet typical” chocolate bars that tend to dominate the candy sections and kitchens. Starburst had a slow start when it was first created, first being invented in the 1960’s under a different name before gaining more widespread popularity. The candy provides a colorful and chewy fruit snack that is convenient to eat, thanks to coming in easy to handle packages and having individually wrapped pieces.
History Of Starburst
Starburst are rectangular pieces of soft taffy-based candy that comes in various colors and are individually wrapped. Currently, Starburst candy is produced and supplied by the Wrigley Company, which is a subsidiary of Mars Inc. It is a fruit-flavored candy which comes in numerous flavors like Tropical, Sour, Very Berry, and Original to name a few. It has been one of the most popular candies in America. However, it wasn’t called Starburst at the beginning.
Starburst was invented around the year 1960, in the United Kingdom. According to some rumors, a man named Peter Pfeffer made the originally named version of starburst for the first time in 1961, (with other claims that it was in 1960 or 1959). However, he called the candies Opal Fruits back then. During that time, there were simpler flavors of the candy which included lime, orange, lemon and strawberry. In order to produce the candies at a larger scale, Peter introduced the candies to the Mars Company, who brought it to the UK markets five years later. The candy then traveled to the US in 1967, under the name of Opal Fruits, where it was eventually renamed to Starburst.
After the candy’s arrival in the United States, various varieties were launched in the following years. In 1984, Starburst Strawberry Fruit Chews were launched, followed by Starburst Tropical Fruit Chews in 1988 and California Fruit Chews in 1989. After that, Starburst Jellybeans were launched in the market in 1995 along with Starburst Candy Canes. After the candy became popular, not only in the US but in various other countries, the name Opal Fruits lost its fame and began to fade a bit from peoples recollection. This was because the brand name of the candy was changed to Starburst, which became its global identity by around 1998. There are several indicators that Starburst was briefly sold under the name “M&M Fruit Chewies” before it was changed soon after.
Starburst’s slogan has also varied over time. As per the recent marketing of the candy since 2014, the slogan stands as “Unexplainably Juicy”. Earlier, the slogans for Starburst were “Share something juicy” and “Starburst: a pack of contradictions”. During its first production under the name “Opal Fruits”, its advertising tag line was “Opal Fruits – made to make your mouth water!”. This slogan was introduced by Murray Walker.
Starburst does not contain any form of artificial color or flavors. The Mars Company decided change the ingredients of starburst by removing artificial flavoring and colors back in 2016. It came at a time when consumer preferences were taking a shift towards natural ingredients. The company joined the movement of various other companies in that year, who pledged to restrict any use of artificial colors in their products. As for if Starburst’s ingredients are vegan and vegetarian friendly, there seems to be some conflicting information about that. Spoonuniversity published an article where they called Mars and found out Starburst contains gelatin, and are not vegan. However several sources of conflicting information claims that the United Kingdom versions of Starburst are vegan friendly and that it was indicated on its packaging.
The flavors of the candy have been transforming over time. When the candy first came to America, the manufacturers over there introduced new varieties of the candy. These included flavors like Kiwi banana, Mango, Apple and Tropical Punch among others. Some of Starburst’s flavors had also been inspired by movies. During the time of the popular days of “Pirates of the Caribbean: Dead Man’s Chest”, the Tropical Punch and Kiwi banana flavors were changed to Royal Berry Punch in the honor of the movie.
While Starburst are generally expected to be sweet, the candy was introduced with a twist in 2002. Starburst released its Sour Fruit Chews which gave its customers a new flavor to enjoy, proving that Starburst do not always have to be sweet. Many other varieties of flavors were released in the following years. For instance, Starburst Squirt product was launched by Mars Australia in 2003, which had a liquid centre jelly. 2006 had the company release a limited edition candy named Starburst Juicy Bursts. Some recently launched of new flavors of the candy include Starburst Fruity Slushies in 2013, which has a combination of different flavors.
While there are many flavors and shapes of Starburst available on the market, opinions on the internet seem to stand that the pink and red flavor is at the top of peoples favorites list. This has become quite a strong preference over time, and it is not surprising considering that cherry and strawberry are very popular flavors, especially in the United States. It has gone to an extent that even the company that manufactures the candy has come to accept it. It has launched the FaveReds, which only contains pink and red Starbursts.
Starburst first appeared under another name at the start of the 1960’s, as a little known product of a somewhat simple design. Though this may seem somewhat humble in origins, the candy has become very popular and has been a common sight in many convenience stores in several countries. In the year 2018 it became apparent that Starburst was one of the most popular candies in at least 9 states in the United States Of America, and the product has managed to spread from its a modest start in the UK, to an international success in a tight market like snacks and candy.
The Inventor Of Starburst
The person who invented Starburst appears to be Peter Pfeffer, though information on the topic is conflicting. Some say that Peter Pfeffer merely named what would become Starburst in a competition, and called them “Opal Fruits”, winning a competition for a few bucks. Other reports portray Peter Pfeffer as the inventor of Opal Fruits, with him showing the candy off in a competition and winning thousands of dollars worth of prize money before later selling the candy to a company for larger scale of production. One way or another, It seems Peter Pfeffer either invented or at least helped name what would become Starburst candy today.
The Year Starburst Was Invented
There is some conflicting information on when exactly Starburst was invented, though at the time of its invention it was first called Opal Fruits. It seems that Opal Fruits, what would become Starburst, was invented between the year 1959 and 1961.
Here is a list of some of the different flavors of Starburst candy.
Strawberry flavor Starburst
Watermelon flavor Starburst
Blue Raspberry flavor
Fruit Punch Starburst
Strawberry Banana flavored
Tropical Punch flavored
Green Apple flavor
Dragon Fruit flavored
Mango Melon flavored
Passion Fruit Starburst
Lime flavored Starburst
Royal Berry Punch flavored
Pina Colada flavored Starburst
Cherry Cool flavored Starburst
Strawberry & Cream Starburst
Sour Raspberry flavor
Cherry Kiwi flavor
Peaches & Cream flavor
Grape Soda flavored
Sour Strawberry Mix
Grape Slushie flavor
Kiwi Banana flavor
Mixed Berries & Cream Starburst
Pipin' Pineapple flavor
Sizzlin Strawberry Mango
Flamin' Orange Starburst
Blueberry acai flavor
Passion fruit punch flavored
Strawberry Starfruit Starburst
Hey Mango-rena! flavored
Optimus Lime Starburst
Disco Berry Starburst
Counting The Number And Assortment In a Package Of Starburst
Snack History decided to count the number of Starburst candies included and the flavor assortment contained in a package of original Starburst. In this case, we used a 2.07 OZ package of original Starburst. In the package was the flavors Cherry, Strawberry, Lemon, and Orange. We counted a total number of 12 individual Starburst candies within the package. Out of these 12, there was an equal amount of each flavor/color. 4 individual candies for each flavor, and 4 flavor total, for 12 candies with 4 of each flavor/color inside the package. This is in contrast to a product like Skittles, that had a preference for including more of some flavor then others in the same package.
This review is for the original Starburst
When you open up a package of Starburst, you are greeted to an assortment of different colored little square candies. They are interesting looking, though a bit odd to behold, and beg to be tried. Eating Starburst is an interesting experience, they are a very chewy candy, taffy-like and slick and smooth in texture. The different flavors included in the package are Cherry, Orange, Lemon, and Strawberry. Each flavor of the four different varieties included in the original version is fairly distinguishable in their taste; The strawberry tastes like strawberry (kinda), the orange flavor tastes mostly like orange, and so on. The flavors do taste somewhat artificial, and fairly vague, but they manage to pull off a passable representation of the fruit flavors they represent.
Starburst gives off almost no smell to it, and that comes off as slightly unusual when you’re talking about a bright and fruity looking candy. It does not ,however, hold back the flavor, as Starburst gives you a powerful “electric” fruit flavored taste to each of its different colored varieties. Overall Starburst is a good candy that is an unusual experience to eat, they are oddly textured and looks somewhat unique, but the candy has an enjoyable flavor to each of the flavors options included. This is a good pick when you are looking for an extremely chewy and strong flavored fruit candy to enjoy.
Lighting Starburst On Fire
Snack History was curious what would happen if you set Starburst on fire. Would it burn? What were its properties? So we decided to find out by taking a lighter and lighting Starburst on fire. We used an orange flavor Starburst candy and burned it for a significant period of time. Starbursts, as it turns out, are surprisingly resilient to fire; it does not burn, as much as it very slowly bubbles and melts. We put the flame to the candy several times, for as long as 30 seconds at a time, and the Starburst stood up surprisingly well to it, retaining the heat and yet keeping its shape. After attempting to incinerate the poor starburst candy, we noticed it was pleasantly warm and soft mere seconds later and was easy to stretch and shape. This is opposed to how the candy normally is, firm and somewhat challenging to mold at room temperature. This was a fun experience, we can assure you.
Pictures Of Starburst
Watch Starburst Commercials
Here are some video commercial featuring Starburst.