Bubu Lubu
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Bubu Lubu (History, Pictures & Nutrition)

If you love marshmallows and you also love fruit, you will adore this Mexican sweet! This is a really different candy than most of the marshmallow treats that are sold in the US, which can make trying it a really fun experience. If you are very attached to marshmallow treats, this confectionery item needs to be on your list of things to enjoy for sure!

This is one of many products sold in Mexico that are similarly sweet and fruity, but the texture of this candy snack is quite unique. This is the closest that you will probably come to getting to enjoy a pillowy marshmallow snack that is also a bit like a candy bar.

Please leave a review or any memories of this snack in the comments at the bottom of this page. Thank you!

Bubu Lubu


The Bubu Lubu bar is very popular in Mexico and was first introduced in 1978. This is a unique candy bar to try due to the special, fluffy marshmallow filling that has been mentioned above. This is a product that is sold in international supermarkets in the US and in grocery stores in Mexico. This is a bit like getting a Hershey Bar in the US because these are so popular Mexican candy. The company that actually owns the rights to the product, Grupo Bimbo, is based in the US even if Ricolina is a property of the company that operates in Mexico and international markets. The main factory for these products is in Texas and Bubu Lubu is made here alongside Bocadin bars and Takis which are also well-known in the US.

The company that makes this confectionery treat, makes many other kinds of well-known Mexican treats. They make Bocadin bars as well as Duvalin bars, and different flavors of a product called Kranky. There are many other products in the stable of this company, but most of them are not like Bubu Lubu. This is a very unique candy for any candy manufacturer and that is part of what makes it such a fun treat to give a try.

The candy is made with a thick layer of marshmallow filling and then a layer of fruity jam on top of it. The whole thing is dipped in chocolate and then packaged up like a candy bar. The maker of this candy is Ricolino, which is a large company in Mexico. Many people enjoy this candy bar in Mexico after it has been frozen and the fun, wavy shape of the candy bar makes it easy to hold onto. Most people describe the marshmallow as reminding them of meringue, and the lightness of the texture is really unique and enjoyable in this candy.

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The one thing that is different about this candy bar from most American candy bars, is that the flavoring is not actually chocolate, but is instead a chocolate-flavored covering. This does not impact the flavor, however, and it does make the candy easier to deal with when it is hot out since it does not melt quite as readily. It also makes this candy bar a little bit less bad for you if you are dieting. Since there is no real chocolate, it does bring down the fat and the sugars in the product quite a bit.

People often compare Bub Lubu to Mallomars which are made by Nabisco, and to Ellis Creamy White Pecans. These are still not really the same as the Bubu Lubu bar, however, due to the soft and slightly fluffy nature of the filling and the fruity layer of jam that is inside the bar as well. Most taste testers will tell you that there is a lot to love about the Bubu Lubu for its unique flavor properties and that they have never had any other candy that is quite like it.

Some of the wrappers just show the Bubu Lubu name in bubbly white letters on a blue background. However, there are also candy wrappers for this product that are a shiny blue with a picture of a ghost character on the wrapper. The colorful and fun nature of these more interesting wrappers is really unique and something that you do not often see in Mexican candy treats.


Bubu Lubu Logo


This is a candy bar that is full of alternative ingredients when compared to most American sweets but it still contains soy and milk. Many people could confuse this with a vegan product due to the lack of real chocolate, but that is not the case. This is also not a gluten-free product which can disappoint some people who are looking at the ingredients and hoping that this candy bar is safe for them to eat.

  • Jelly corn syrup
  • Sugar
  • Citrus pectin
  • Citric acid
  • Sodium citrate
  • Artificial colorings FD&C Red #40
  • Marshmallow- corn syrup, sugar, gelatin, soy protein(emulsifier), and artificial flavoring
  • Chocolate flavored coating: sugar, hydrogenated palm oil, cocoa powder, skim milk substitute, why powder, milk, lactose, corn syrup, maltodextrin, dipotassium phosphate, sodium citrate, artificial flavoring
  • Soy lecithin
  • Salt
  • Sorbic acid as a preservative
  • Sodium bicarbonate
  • Artificial flavoring
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Serving Size:1 piece (35g)% Daily Value*
Amount Per Serving
Total Fat2.5g4%
Saturated Fat2.5g13%
Trans Fat0g
Total Carbohydrates26g9%
Dietary Fiber1g4%
Includes Added Sugars20g40%
Vitamin D 0mcg0%
Calcium 6mg0%
Iron 1mg6%
Potassium 38mg1%
  • The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2000 calories a day is used for general nutrition advice.


There is just one variety of Bubu Lubu as far as flavor goes. Strawberry is your one choice for this candy bar. There are also Bubu Lubu minis that you can sometimes get closer to Halloween and during the fall season. There is a Dark candy bar that does sometimes crop up for sale in some markets, but it is not one that you can commonly order in the US. If you want to try the dark chocolate flavored variety, you will need to make sure to keep your eyes peeled for when it shows up every so once in a while online. This version of the bar has a slightly different wrapper and the taste is a little different than the original bar.

The mini version of the candy offers servings sizes of 20g a piece and there are about 25 in a packet. Some people prefer to enjoy their Bubu Lubu this way rather than getting a large bar since they make nice bite-sized treats to enjoy. You can still freeze the mini Bubu Lubus just like the bigger bars and pop them into your mouth on a summer day for a cool and yummy treat.


Bubu Lubu can be sold in a variety of different packaging styles due to the international nature of its sales platform. You might get your Bubu Lubu in a blue wrapper with white lettering on it and a picture of the candy itself in the center. You will also be able to get the candies in a box when you order online, but the box will look a lot like the wrapper.

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The lettering for the logo is white and bubbly in nature and this is always placed over a shadow of the outline of the candy with its round, slightly bubbly protrusions. In some markets, the candies are sold with an image of a little ghost person on them. The logo is still the same with this livery, but the cartoon is a different format of the overall marketing than you see in most other markets. Mini bars are sold in a plastic pouch that is styled in much the same way as the boxes. You will see when you look on Amazon that you can also order boxes of 8 or 24 of these candies if you wish. This can be the nice part about the process of online ordering since the box can help to preserve these slightly soft bars which are easy to crush when they have not been frozen.

Some of the wrappers also show a large strawberry peeking out from behind the candy bar and the logo. This is the only flavor of this candy product but it can be nice to have confirmation of the flavoring that you are expecting. There are many candy products that come with red fillings or dyes on them that are just generically fruity in flavor. For those who are not familiar with this candy and are seeing it for the first time, this can be a good indicator of what to expect.

The Dark bar is packaged in a darker wrapper with the same logo on it. Most of the appearance of this bar is the same other than the slightly different styling of the package. This is not a common offering in the US, so most people will not have to determine if they have chosen the right candy bar for their favorite chocolate variety when they buy. You will also always be getting the traditional Bubu Lubu bar when you order online so don’t worry too much about paying attention and looking out for possible dark bars mixed in. The wrappers are different enough that you would be able to immediately tell the difference between the two in any case.



There are lots of taste tests of these candies online but you can also find some original ads.

A taste test:

An ad from 1987 for the product:

Another International ad:

One more taste test:

Please leave a review or any memories of this snack in the comments below. Thank you!

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