Honey Smacks Cereal (History, Pictures & Commercials)

Nutritious and delicious should be the name of the game for any breakfast food right? Honey Smacks cereal tried to be just that. While it’s been through a few changes over the years, it’s still around and it’s a quality choice for a really great-tasting cereal. It’s not as nutritious as some might think, though.  

Please leave a review or any memories of this snack in the comments at the bottom of this page. Thank you!

Let’s check it out a bit more! 

Honey Smacks Cereal


Honey Smacks Cereal comes from Kellogg’s. It’s just another of their longstanding cereal options that have withstood the test of time. The one thing about this cereal is that it actually was originally named Sugar Smacks. In some countries, it is produced under the name Smacks. 

Regardless of which name you know it by, these are all one and the same. 

Honey Smacks debuted as Sugar Smacks in the 1950s. The thing about it was it was introduced as being nutritious. While it was made with wheat, it still had a high sugar content. They crafted this cereal to be similar to a cereal in Britain that was really popular at the time. 

Honey Smacks was sold under the name Sugar Smacks for about 30 years. It came out as Sugar Smacks and held that name until 1980. At that time, it was changed to Honey Smacks. In the US, it is still Honey Smacks but in countries like Germany, Spain, and France, it is now just called Smacks. That name change took place in 1990. 

Interestingly enough, the cereal actually was called Smacks for a short time in the US too. This happened at the same time as the cereal in Europe changed names. However, that only lasted a few years and in 2004, the US version went back to Honey Smacks. 

The story is that Kellogg’s changed the name of the cereal to make it sound more nutritious. However, even with the name changes, the formula always still held a high sugar content. There are some countries that no longer sell the cereal at all, although at one time they were big producers for it. One of those is Australia. 

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Honey Smacks did go through a recall period. This happened in 2018. At that time, there were rumors that recalled cereal was still being sold on the shelves. The recall was voluntary and was just supposed to affect certain boxes but even the CDC recommended just not eating it while the issue was resolved. Honey Smacks was back in production a few months later. 

This cereal really has changed a lot over the years. It’s been through a lot of things but there’s no indication as to whether that was based on issues with the brand or not. 

When it comes to marketing tactics, they’ve also changed this many different times. The cereal has had nearly 10 different mascots over the years. This is actually quite unusual. While many products will give their mascots updates through the years, they typically still keep the same mascot. 

However, that was not really the case for Honey Smacks. They had changes here quite a bit. Here are some of their mascots. 

  • Cliffy the Clown was the original mascot for only about 3 years
  • Smaxey the Seal was next and ran for about 4 years from 1957-1961
  • Quick Draw McGraw was a sheriff and cartoon horse who also stayed about 4 years. 
  • In 1965 The Smackin’ Bandit stepped in after winning a faceoff against Quick Draw. He was a llama
  • In 1966, they introduced the Smackin’ Brothers. These were two cartoon-drawn brothers or friends
  • Dig ‘Em Frog came on in 1972 and got to stay a bit longer. This frog was the mascot when the name changed to Honey Smacks and stayed into the 1980s. 
  • Love Smacks was a heart shaped dog who liked hugs, introduced in 1982
  • Wally the Bear was used in 1986 because bears love honey, right? The bear didn’t last long. 
  • Dig ‘Em Frog came back to the scene in the 1990s. He was changed and updated a bit at that time. That was the last character change for Honey Smack and the frog continues to be the mascot today. Dig ‘Em really loves his Honey Smacks. 
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When Was Honey Smacks Invented? 

Honey Smacks was originally invented in the 1950s. It was called Sugar Smacks at that time. The name was because the little wheat puffs were heavily coated in sugar. 

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While the cereal has undergone several name and character changes through the years, it’s still the same wheat puff with a sugar coating so don’t be confused by the changes that make it look otherwise. 

Who Owns Honey Smacks Cereal? 

Honey Smacks cereal has been owned and produced by Kellogg’s since the initial production of the cereal in the 1950s. That means this cereal has been in the market for nearly 70 years, with the exception of a very short pause for their 2018 recall. 

Ownership has never changed, although the name and other identifying factors have been adjusted over the years. 

How Did Honey Smacks Get its Name? 

Honey Smacks was originally named Sugar Smacks. It was named that because it was sugary and sweet. So sweet you would smack your lips when you enjoyed the treat. It was made using a wheat base that was like a small puff. 

The puff was coated in sugar and that made it very sweet. 

Later, Kellogg’s changed the name of the cereal to Honey Smacks. The name change did not affect the formula. They did however change the name in order to make the cereal sound a bit more nutritious. It’s interesting that they changed the name but not the sugar content. 

At one time, Honey Smacks was considered to have the highest sugar content of any cereal available on the market. They are no longer the front runner on sugar content but it does still have a pretty hearty amount of sugar. It has some nutritional value but the sugar content is still fairly high. 

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While Honey Smacks is the current name, the cereal did go through more than one name change before it finally settled on this name. It seems like the cereal underwent a lot of changes through the years but since about 2004, it has remained constant with the same mascot and title. The formulas are still the same as well. 

Honey Smacks Frog

Honey Smacks Frog

Where To Buy?

Now, it’s pretty easy and safe to purchase Honey Smacks. In the US, it’s available at most grocery stores or stores that carry cereal. You can also find it through online markets as well if you prefer something like Amazon. 

Honey Smacks is sold as Smacks in a number of European countries as well. This was one of the name changes of the cereal and while it is now Honey Smacks in the US, it remains Smacks in the other countries it is sold in. 

Kellogg’s does offer a “where to buy” tool on their website. If you perhaps have troubles finding the cereal, you can always check that out to know if a store near you has or carries Honey Smacks. Again, most stores that carry cereal will carry this, unless they just have limited options for cereal and it happens to be ruled out. On the search tool, you can search by location or even online providers. 

Honey Smacks Cereal Logo

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  • Whole grain wheat
  • Sugar
  • Glucose syrup
  • Honey
  • Contains 2% or less of palm oil
  • Fruit juice for color
  • Salt
  • Canola lecithin
  • Mixed tocopherols (vitamin E) for freshness


Serving Size:0.8 cup (27g)% Daily Value*
Amount Per Serving
Calories from Fat 4.5
Calories 100
Total Fat 0.5g1%
Saturated Fat 0g0%
Trans Fat0g
Sodium 40mg2%
Total Carbohydrates 24g8%
Dietary Fiber 1g4%
Sugars 15g
Protein 2g
Vitamin A10%
Vitamin 10%
  • Percent Daily Values are based on a 2000 calorie diet.



Please leave a review or any memories of this snack in the comments below. Thank you!

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