Cooking vlog

How to Run a Cooking Vlog – Tips and Tricks for Beginners

Food has the unique ability to allow cooks to entice, excite, and share their passions, so why do your cooking vlog a disservice by offering anything less than stunning visual content to showcase your work? Editing with a creative suite is the best way to streamline your efforts, including curated branding, meeting an extensive post schedule, and more, so let’s take a look at some tips and tricks for beginners.

Top tips for getting started with a cooking vlog

The CapCut creative suite has been designed for users of all skill sets to get involved with editing for professional quality photos and videos that simply convert, but you will need at least some decent footage to begin with. Here are some top tips when shooting:

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1. Write a script and prepare a short list to stay on track during your vlog shoot

This doesn’t have to be extensive or complicated, but should cover the most important information that you want to share while providing some direction.

2. Rehearse

With your script and plan in mind, do a quick run through to get an idea of flow and get comfortable in front of the camera.

3. Don’t worry about your equipment 

Even if you are just starting out and only have access to your mobile phone for recording, this suite has all of the tools you’ll need to make videos look like they’ve been shot with high end equipment. There are additional tools on the website, such as an AI image upscaler and a video compressor, so if you need anything else, it won’t be hard to find.

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4. Use videos for engagement and photos for promos

Videos have the unique capability to engage audiences and properly showcase everything that a cooking vlog will want to achieve. Photos on the other hand can be fantastic for curated recipe collections, adding to social media feeds to encourage people to click through, and so much more, so don’t overlook the power of both.

How to plan content for your food blog

Considering that there are numerous popular food vlogs and blogs out there, it’s not easy to make your blog stand out. Even if you choose a creative suite to create professional content and make your pictures and videos visually appealing, you still need to know some tricks to plan and publish your content in a thoughtful way.

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In this section, we’ll provide a few pieces of advice for anyone who wants to know how food bloggers plan their content.

Find your unique voice

Each food blog has its own unique attributes that differentiate it from the rest of the bloggers. Some bloggers provide content about their cultural nuances, while others have dietary focus, like vegan, paleo, and keto-friendly diets, or have their own unique culinary techniques. 

Each of these examples suggests that food bloggers know their own unique voice and that’s exactly how they attract the target audience. Therefore, you, as a beginner, should also aim to make your food content stand out. Just ask yourself what you’re passionate about and what would add some value to the existing food industry. You may have to try different styles until you finally find your niche.

Create a content mix

It’s hard to figure out what kind of content is most appealing to your target audience when you’re just starting out your food blog. That’s why you should try everything in order to keep your audience engaged. 

Believe it or not, most of the famous food bloggers started their blogs by varying the type of content they used. Today, just providing simple recipes isn’t enough. You need to impress people with some behind-the-scenes looks, personal experiences, reviews of cooking equipment, and maybe even educational content where you’ll explain the origins of certain dishes and their ingredients. 

Don’t start from scratch, repurpose

The most difficult part of planning food content is, indeed, constantly generating new ideas. But surprisingly, that’s not even essential. Based on the example of successful food bloggers, you can also use a simple strategy of repurposing.

The idea is that you don’t need to always create brand new content from scratch. You can take your existing content and just add new details. For example, it could be a popular recipe for a cake that turned out to be successful for your audience. So, why don’t you just use it again? But this time, use a different social media channel or republish the old post with new tips and new perspectives. That’s how you can save time and inspire your audience at the same time.

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Collaborate with other food bloggers

Finally, even though your aim is to stand out in the industry and create a more popular food blog than existing ones, you should still consider collaborating with other food bloggers. You have to accept the fact that your content won’t be ideal — someone, somewhere, will definitely come up with something better. While you can’t steal their content, you can just collaborate with them and create valuable posts or videos that will be helpful for both of you.

It turns out that collaborations are a great way to keep the audience engaged and besides, ideas from other, more experienced food enthusiasts will fill you up with new insights. The easiest way to do this is to create guest posts, giveaways, or just credit each other while using each other’s content. 

Benefits of running a food blog

Now you already have some initial tips and hopefully, we also managed to inspire you to take a step forward and start a food blog. But if you’re still doubting, here are some additional benefits your food blog will undoubtedly provide:

1. You have complete control over your content

From the time you become a food blogger, you become your own boss. This means that you’re in charge of the food you’ll be cooking and turning into content. Besides, food bloggers don’t have any pressure or deadlines and you don’t even need your recipes to be approved by someone else.

2. You can network and make real connections

Although being a food blogger means you’re your own boss and you work on your own, you still have plenty of opportunities to connect with other people and socialize. First of all, your audience will ask questions and comment on your posts, and therefore, you’ll need to interact with them in order to establish trust. Believe it or not, you can even make some friends out of your audience, similar to most food bloggers.

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As time goes by and you become more and more popular, you’ll be invited to networking events, other bloggers will want to collaborate with you, and as a result, you’ll get a chance to meet other people in the same industry as well.

3. Your content can be monetized 

Finally, one of the most beneficial things about running a food blog is the option to monetize it. This means that your content can become a source of additional income as a result of sponsored posts, affiliate marketing, or advertising. However, it’s only possible for those who have reached a decent number of followers. 

Make full use of your creative suite


An AI driven creative suite like the one from CapCut has been designed for ultimate functionality for new users as well as more experienced editors, and in many cases, one click functionality takes care of everything for you. This creative suite has: 

  • Unlimited multi track editing
  • Thousands of editable photo and video templates
  • A fantastic sound effect and music library
  • Auto captioning to instantly generate subtitles from all forms of audio 
  • Resize, crop, split, and trim functionality
  • Auto background removal

These provide all of the trending editing solutions and can be used for all content creation needs, so you likely won’t need to go elsewhere to curate the content you really want.

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