Fruit Stripe Gum (History, FAQ, Commercials)

This fruity-tasting gum is often popular with kids for its colorful appearance. Fruit Stripe gum comes in several different flavors and colors and the gum sticks have stripes on them colorful packaging and have featured a Zebra as a mascot.

Please leave a review or any memories of this snack in the comments at the bottom of this page. Thank you!

Fruit Stripe Gum

History and General Information

Fruit Stripe Gum, a gum that first came onto the market in the 1960s, is a very popular gum to many adults and children. It has a powerful nostalgic value to many people as it was a popular gum for many children who are not adults and is famous for being the only gum with stripes, something that many types of gum seem to lack, and for this reason, it remains a top choice in many people’s opinions.

One notable thing about the Fruit Stripe Gum brand, In 1996, Fruit Stripe donated five cents from every sale of the Variety Multipack and the Jumbo Pack of Fruit Stripe Gum to help fund the World Wildlife Fund, which existed to attempt to protect the habitats and lives of endangered animals. The donation amount to the World Wildlife Fund totaled over one hundred thousand dollars. This brought some noteworthy attention to the Fruit Stripe Gum brand’s company, and even more, people began to fall in love with their product.

Fruit Stripe Gum also had a candy mascot called the Fruit Stripe Gum Man. The mascot worked to promote the gum late as 1967. The Fruit Stripe Gum Man was basically just a pack of gum with arms, legs, and a face and many people found it to be quite funny. Along with the mascot, Gum Man came an entire family of animals known as The Stripes Family Animals.

These animals included species such as a tiger, a zebra, an elephant, and a mouse and also worked to promote it. These animals were very creative in how they would bring attention and could be found in everything from children’s coloring books to children’s toys. After a while, most of the animals’ mascots were removed and only the Zebra, named “Yipes”, remained.

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For a long while, “Yipes” was the only mascot and was a huge hit. Even to this day, there are collectors who will buy items containing the zebra for much higher prices than one might expect. Yipes is shown to be very sporty, and the package will generally show Yipes playing either soccer or basketball.  

Fruit Stripe Gum even played a part in many movies and television shows such as Home Alone, King of Queens, That 70’s show, and Family Guy. This just goes to show how popular this gum was. To this day, many people claim that it’s the best gum they have ever had, loving this fruity gums flavor. This 60s candy really is a gum that everyone should try for themselves.

Who Invented Fruit Stripe Gum

Fruit Stripe Gum was first invented by a man by the name of James Parker in the 1960’s as an extension to the then-popular Beech-Nut line of gum. The rights were eventually acquired by the Farley’s and Sathers Candy Company, who acquired it from the famous Hershey Company in the year 2003.  In the year 2012, Farley’s and Sathers Candy Company merged together with the company Ferrara Pan. The Ferrara Candy Company then took their places and is now the producer.

The Year Fruit Stripe Gum Made?

From the information we could find, it appears it was first produced in the 1960s. It appeared to get very popular around the year 1970 when its advertising really took off.

Do they still make Fruit Stripe Gum?

One of the most frequently asked questions we get for this page is do they still make Fruit Stripe Gum? Well, you are in luck my friends, it appears yes they do still make it. You can buy it from several stores or buy it online as well, check out the links above on our page if you want to buy online. Getting it online seems to be the most convenient way for most people as it seems they are getting harder to find.

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What happened to Fruit Stripe Gum?

Fruit Stripe Gum has been getting harder to find for some reason. It has slowly started disappearing off many shelves. It may be due to the very high competition of the snack market, or perhaps it’s the health food-friendly mentality that more consumers have in more recent times.  One thing we know is that is getting harder to find fruit stripe gum.  The best way to get your hands on it now is it buy online.


The primary mascot for Fruit Stripe Gum is a zebra by the name of “Yipes.”  There were other animals that were used as mascots for this gum in the past as well.  This includes an elephant, a mouse, and also a tiger. They were all used to advertise fruit stripe gum, mostly to kids.  There was also the Fruit Stripe Gum Man, another mascot.

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Yipes mascot

Memories of Fruit Stripe Gum as a child

I remember the first time I tried the gum, I was just a small child.  I remember how fantastic it tasted and how my and my friend would gobble up a whole pack in an hour. This was of course in part to the gum losing its flavor rather quickly. At the time I used to wonder why the flavor faded so fast, but I dismissed it and just took another piece. In hindsight, perhaps that short-lived flavor that tastes so great is what keeps sales up for our favorite zebra-striped gum. Regardless, this gum sure was a staple of childhood for many adults today.

Fruit Stripe Gum Logo

Buy Online

You can also buy Fruit Stripe Gum at Old Time Candy by clicking the image below.

Old time candy


Here are the ingredients of Fruit Stripe Gum.

  • Sugar
  • Gum Base
  • Corn Syrup
  • Natural and Artificial Flavors
  • Malic Acid
  • Citric Acid
  • Titanium Dioxide [Color]
  • Yellow 5 Lake
  • Blue 1 Lake
  • Red 40 Lake
  • Soy Lecithin
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Serving Size:1 piece% Daily Value *
Amount per Serving
Calories 10Kcal 1%
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g 0%
Sodium0mg 0%
Total Carbohydrate 2g 1%
Sugars 2g 3%
Protein 0g 0%

Where Can I Buy?

Over the years Fruit Stripe Gum has become slightly harder to find. Those who wish to know where to buy fruit stripe gum have two options, local stores or buying online. Those looking to buy in stores can check places like Sams Food Stores or Wal-Mart. We have a full list of locations where you can buy fruit stripe gum further down this page.

The Company That Makes Fruit Stripe Gum

The Company that produces the gum is called The Ferrara Candy Company. Ferrara Candy Company is known for making several popular types of candy such as jaw busters and the now discontinued Atomic Fireballs.

Locations were you can buy 

The following is a list of said locations you can purchase Fruit Stripe Gum. 

  • Sams food stores in the United states.
  • Walmart
  • cvs
  • Local convenience stores may have it in some locations.
  • online
  • amazon
  • Ebay
  • You can buy them online through the links above
  • Some stores in the UK are said to still have them.

Check-in your local stores in your general area as the availability of these products seems limited in many areas.



Watch these advertisements

The Fruit Stripe Gum Tattoos

One of the best things about being a kid and eating fruit stripe gum is the tattoos. It comes with tattoos in their packages, and kids love them, having a variety of different designs. usually, they were the various mascots fruit stripe had, most often times animals. These tattoos could be applied using water and pasting them on your skin. Afterward, they would come off after a few days from bathing and such.

The Downside

As great as the gum is, it does have one major flaw. Apparently, it’s not a fatal flaw, because it remains popular, but it’s a flaw nonetheless. The issue is the flavor runs out really fast. As is when you first start chewing it tastes wonderful, but before you know it tastes like nothing, tasteless. A clever marketing trick, or the price it pays for that short burst of fruity and flavorful wonder? Perhaps that is just the way fruit stripes gum ingredients need to be to get the flavor just right.

Please leave a review or any memories of this snack in the comments below. Thank you!

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3 thoughts on “Fruit Stripe Gum (History, FAQ, Commercials)”

  1. As a young boy in the mid ’80’s. Me and about 5 of my neighborhood friends would wait in anticipation at my mailbox every weekday during the hot summer afternoons. It didn’t matter what we were playing at the time the mailman would arrive, we were taking a break to line up at my mailbox. As the mailman pulled up our grins on our face must’ve covered our whole bodies. One by one we would greet and thank the mailman for our daily piece of Friut Stripe Gum. There were a few times when our mailman must’ve called in sick or something and we had a substitute mailman. I remember the first time that happened, he got to my house and seen all of us lined up. He handed me the mail and went to the next house. We all ran him down asking where our “Zebra Gum” was. He replied with, “If it’s not with the mail you got today, then I don’t have it yet. Maybe tomorrow it will come.” Then while chewing gum of his own, (probably Wrigley’s Spearmint) he gave us a wink and a smile and drove off leaving about 5 disappointed, heartbroken amateur wiffle ball players in his rear view mirror.


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