Seven Up Candy Bar (History, Marketing, Pictures)

Of all of the candies that are out there, the Seven Up Candy Bar has to be one of the most unique. This candy bar was not on the market for long, but it did make an impression on those who loved it. While it might seem like this candy bar has something to do with the drink, it was actually not related and was named this way due to its design.

Please leave a review or any memories of this snack in the comments at the bottom of this page. Thank you!

There are many reasons why the Seven Up candy bar did not make a huge and lasting impression on the candy scene, but it was not due to a lack of creativity. This was a very unique candy bar that offers seven chambers of flavored fillings. This was not a common design for a candy bar at the time and is still not a method of crafting candy that is done by most manufacturers.

Let’s take a closer look at the Seven Up candy bar and its history.

Seven Up Candy Bar

History of Seven Up Candy Bar

The Seven Up candy bar was a 1930s candy made by the Pearson Candy company. It was a chocolate bar that was made with seven unique chambers of different fillings. These chambers were filled with different flavored fillings over the years, but the mainstay of the candy bar’s flavorings was usually coconut, butterscotch caramel, buttercream, fudge, Brazil nut, cherry cream, and orange jelly.

The candy bar was discontinued ultimately in 1979, but the Seven Up candy bar still has a very devoted base of fans. This bar was so popular because eating it was always a little bit of a mystery. You might get an older version of the bar that offered different flavors than the current one when new flavors were rolled out. The order that you ate it in might also change the way that the bar tasted overall. This was a really unique candy design that had never been tried before and has not really been tried since.

There have been copy-cats that have been made since, and the Necco Sky Bar is a similar style of candy bar. The Seven Up candy bar offers only four chambers of filling though with flavors fudge, caramel, vanilla, and peanut. This is a poor substitute in the minds of ardent fans, for what was a really unique and fun candy experience in the early days of the Pearson candy company.

READ MORE:  Trident Gum (History, Ingredients, Pictures & Commercials)

The design of this candy bar was really unique in another way, and that was the crafting of the chambers of flavoring. The Pearson Company referred to these unique flavor layers as “pillows”. These were essentially little squares of filling that were put all in a row. This means that you were basically getting the experience of eating candies from a box of chocolates, but were enjoying them enclosed in a candy bar instead.

This was the gimmick of the original Seven Up candy bar, which was to provide this same taste experience without the inconvenience of the box of candies. Even the mystery of the flavors that were included was meant to mimic the mystery that is inherent in consuming chocolates from a box of candies.

The ultimate downfall of this candy bar had nothing to do with taste, enjoyment, or popularity. The Seven Up candy bar had to be retired due to conflict with 7Up soda and trademarking concerns between the two companies that could not be resolved. There were also issues with high manufacturing costs that continued to escalate over time. Without these issues, there might have still been a similar version of this candy bar on the market that maintained the unique pillowed chambers of special flavoring.

Variations of the Seven Up Candy Bar Flavoring

As stated before, there were many different flavor options that this candy bar came with during its time being sold. The mainstay of the candy bar’s taste profile was always the chocolate exterior, but the interior pillows of flavor were changed out over time. Over the course of the life of the candy bar, you might find that your Seven Up Bar contained pillows with these flavors:

  • Brazil nut
  • Buttercream
  • Butterscotch
  • Caramel
  • Cherry
  • Coconut
  • Caramel
  • Cherry
  • Coconut
  • Fudge
  • Mint
  • Nougat
  • Orange

The Seven Up candy bar were arranged with different combinations of these flavorings, which made for a very unique flavor profile that is not common to any other candy bar style. During transition periods from old flavors to new, you might be able to pick up different candy bars from the same shelf and have different included flavors. Some of the changes were made due to sourcing issues for flavor profiles that had been included for some time, and in other cases, the popularity of new flavors caused a change to be made to the recipe.

READ MORE:  Sunny Delight (History, Flavors & Commercials)

Some people also report that they remember versions of the candy bar that included maple and white cream. There was also a dark chocolate recipe that was made briefly before the candy bar had to be pulled from shelves due to the conflict with the 7-Up drink.

Marketing Materials for Seven Up Candy Bars

This candy actually had many different wrappers over the years. There were brown and rather staid wrappers with lighter colored writing for some time, and then a much more inviting white wrapper with an image of the candy bar and details about the included flavors. The lettering on these white wrappers was red in color and quite eye-catching.

The pillowed design was mentioned frequently and you should have been immediately aware from the marketing information that you were getting a really unique candy bar for the money. The design was half of the attraction and the candy bar was marketed with this in mind, quite successfully. This was the right candy bar for those who love candies with soft fillings, and the company made sure to make this clear as well.

This candy bar overall seems to have sold itself without much in the way of promotion. Sometimes these kinds of candy bars just became an urban legend right away and people were eager to look for them to try out without having to see ads for the candy.

Is the Sky Bar the same thing as a Seven Up Bar?

The reviews of the Sky Bar will tell you that those who loved the Seven Up Candy Bar feel that this is a poor substitute for the original. While it is made in a reminiscent style, it is not the same set of flavors and many people point to the interior texture of the pillows being different as well. Part of the problem with direct comparisons here, is that candy making has changed greatly in the last 50 years, and the original processes that made some of these classic candy bars have been changed due to cost management, resources and sourcing, and also health considerations related to ingredients.

READ MORE:  Lindt Chocolate (History, Commercials & FAQ)

There are many reasons why this new candy bar will never mimic the original that well, and those who love the Seven Up Candy Bar should also be aware that the way it was once made would likely not be possible any longer for a whole host of reasons. These kinds of classic candy bars are probably never coming back, and even if they did, they would disappoint real fans. There are some parts of candy making that just haven’t made the switch into modern manufacturing processes and this candy bar is probably on the list of items that cannot be made ever again.

Seven Up Candy Bar Logo

Ingredients of the Seven Up Bar

This is a really interesting candy item since the flavorings changed so often, and therefore, so did the included ingredients. Add to this, that the candy has not been made for some time, and it becomes hard to get a really good idea of what exactly was in each Seven Up Bar.

All of the bars contained:

  • Chocolate
  • Sugar
  • Corn syrup
  • Citric acid
  • Artificial flavors
  • Food colorings and food dyes.

The interior flavorings varied over time and as the ingredients were changed due to sourcing issues and popularity. The fillings always seemed to include starch, gelatin and some other ingredients to make the soft, but chewy fillings consistent in their texture.

Can you buy Seven Up Bars anywhere today?

Sadly, it has been long enough since the Seven Up candy bar was on the market that there are not any for sale any longer. You might one day see an old, and stale candy bar on eBay or some other collectible sight, but you will not enjoy eating something like this and actually should probably not eat the candy bar due to its age.

You will have to content yourself with buying old advertising information for the Seven Up candy bar or daydreaming about whether or not someone will start making it again. It is not likely to exist ever again in the same format as the old bar due to the conflict with the soda company name and due also to the expense of creating a candy bar in this way.

Ads for Seven Up Candy Bar

Oldest wrapper style and revised wrapper

The less common black wrappers

Please leave a review or any memories of this snack in the comments below. Thank you!

Click here for a full A-Z list of Snacks and Candy

26 thoughts on “Seven Up Candy Bar (History, Marketing, Pictures)”

  1. My Daddy would bring me one sometimes when he came home from work. The last ones I had were a gift from him for Christmas, a whole box! I was an adult and a Mom by then but loved he realized how much the ones he had given me over the years were a happy memory.

    Reply
  2. I don’t remember Seven Up bars as being “milk” chocolate. Dark chocolate is what I remember, along with the great fillings. I starting buying them while in elementary school and probably still was able to find them locally until the mid ’60s. I always enjoyed finding that I had bought a bar with a Brazil nut in one of the “pockets”.

    Reply
  3. Best candy bar ever — When I was in my 20’s I worked in a grocery store — I had the candy sales person bring some into the store and stock them — he could not keep up with the demand — i loved the things — would sure like to have one now — I am almost 84 yrs old —

    Reply
  4. Sandra Wesson
    I remember these from the 1960’s when I was a little girl. I was beginning to think it was just my imagination until I found this article! No one I know remembers it. So glad I found this. I remember the bar having maybe on jelly filled compartment. Am I correct?

    Reply
    • Yep, I remember the jelly section too, it was unique. Article says it was orange. I didn’t remember the flavor but orange goes well with chocolate so of course it was.

      Reply
    • Hello Sandra, I remember the Seven Up Candy Bars from the 1960s as well. But like you, I often questioned my memory 🙂
      Why that candy bar is on my mind tonight is a mystery…BUT…thanks to this interesting article, I’m now secure in knowing that Seven Up Candy Bars were NOT a figment of my very few happy childhood memories.
      One of my strongest memories from my childhood…9 or 10 years old…is buying a cherry ICEE & a “Dark Chocolate” Seven Up bar. The combination of those 2 created a…!!SURPRISING!!…flavor orgasm in my mouth.
      This memory is cemented so permanently in my mind that during my adult life, EVERY TIME I eat dark chocolate, I CRAVE a cherry ICEE & EVERY TIME I enjoy a cherry ICEE, I CRAVE dark chocolate :-))
      Best regards,
      Ben

      Reply
  5. My mom mentions this all the time. She was wondering if she imagining it, too. We were surprised that the candy warehouse doesn’t have them. My mom wishes they’d bring them back. Put in her vote (Roseanne Giesman).

    Reply
  6. It was like buying a box Whitman’s of Chocolate Candies in one candy bar. In the seven segments: one row had a square of chocolate nougat covered in milk chocolate, then a whole Brazil nut encased in milk chocolate, then a square of coconut cream coated in milk chocolate, in the next row was a square of orange jelly coated in milk chocolate, a sqaure of butter cream covered in milk chocolate, a square of cherry cream covered in milk cholate, then a square of caramel covered in milk chocolate. Each segment could be bitten off separately, giving the sense of eating a piece of candy from a box of cholates.

    Reply
  7. Seven Up was one of my favorite candy bars ever! I can’t believe it’s been off the market since 1979. Perhaps with the growing trend toward nostalgia, this bar will return with a different name (Sweet 7? Lucky 7? Choco7?)

    Reply
  8. I remember Seven Up as being worth, not getting a carton of milk while in elementary school (3rd grade), so I could visit the corner store across the street from the school (1955 in Gardena Ca). While walking home 3 blocks, I would break one section off at a time, savoring the magic in each section. My favorite was the orange jelly section and sometimes it was replaced with some other flavor, bummer! I was asked just today “What was your favorite candy bar growing up?”, without hesitation I replied, “Seven Up!” Nobody heard of it! I guess, I hang around with too many 50-year-old kids now that don’t appreciate contemporary candy history. LOL

    Reply
    • I grew up in Torrance CA! My dad worked at Douglas at 190 and Normandie . He’d bring me one home from work(vending machine)

      Reply
  9. I remember all the different flavors as someone already committed it was like a small box of chocolates. My favorite was the orange jelly.

    Reply
  10. I always saved the orange jelly for last since it was favorite. People don’t remember this candy, but I loved it.

    Reply
  11. I remember buying 7 UP bars at Schulte’s Super Valu in Ellsworth, WI in the 60s. 5 cents each or 6/quarter. Mix and match on the candy bars. Big Time, Polar Bar, Chunky, and more that I can’t remember the names of. 7 UP was my favorite.

    Reply
  12. I was trying to explain this 7up candy bar to my husband. He’d never heard of it. I am a native Washingtonian, he a native coastal Texan. I also loved Klondike Bar, Mountain Bar and Butterfinger. I wonder if it’s a regional thing? Anyway…YUM…nothing like the old originals from the 50s.

    Reply
  13. It seems that all the comments sound so true of my story. Like J. Brown I rode my bike or walked to a 7/11 convenient store (totally new idea at my age “open on Sunday”) to buy a 7up bar. No other bar was so pleasurable to eat like the 7 flavors in one. I wasn’t a fan of the jelly or the coconut so they went first saving the best for last Brazil but. Wow!!

    Reply
  14. This was THE BEST CANDY BAR. It is sad that you can no longer get this; I wish a company would start it up again; was THE best; along with grape ball bubble gum!!!!!!!!!!!

    Reply
  15. Along with others, I too don’t know anyone else who remembers the 7 up candy bar. I loved it, a mini box of chocolates in a bar! Bought them at the neighborhood mom & pop store a street over from my house. Didn’t like coconut, always gave that to Mama or Daddy. Now I finally know what happened to it. Shame on the 7 up soda company! 7 up candy bar evokes good memories of a great childhood for me. I am a proud baby boomer! Now, who remembers Double Cola soda?

    Reply

Leave a Comment