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Toblerone (History, Pictures & Commercials)

Some European countries are widely known to be professionals and to have proven quality in the chocolate manufacturing industry. That’s why we always love to enjoy European candies, and Toblerone is no exception. It may not be the most popular sweet treat in the world, but the truth is that you can hardly find someone who can’t easily recognize it just by its unusual shape.

This creamy chocolate with honey and crisp almond nougat is from Switzerland and is one of the most iconic candies in the world’s candy history. Toblerone has come a long way, managed to succeed, and remains one of the oldest candies in the history of the candy industry that managed to survive in the 21st century.

Please leave a review or any memories of this snack in the comments at the bottom of this page. Thank you!


Brief History

The credits for creating this amazing candy go to Jean Tobler, a Swiss chocolatier, who first opened a confectionery shop in 1868, and after one year of success, he was able to open up his chocolate factory in Bern in 1899. Soon after, his son, Theodor, took over the business.

Theodor was trying to invent something new and exclusive that everyone would love, and finally, after 8 years, he achieved his goal by mixing milk chocolate, honey, and almond nougat. In 1908, people were already lucky enough to enjoy this incredible candy. The idea of filling creamy chocolates with crunchy Italian candy torrone (honey and nut nougat) was a clever thing to do!

Name Origins & Unusual Shape

You might have already guessed that the name of the candy originates from the last name of the inventor, but what about the second part of it? Tobler, surprisingly, gave birth to the Toblerone—a word that combines Tobler and Torrone (Italian for nougat) and is a perfect fit for the candy.

Don’t you sometimes wonder why they commonly make square-shaped chocolate bars? Let’s face it, sometimes it gets boring, and in this case, Toblerone candy is the bar you need!

While visiting your favorite corner store, it’s easy to spot the pyramid-shaped, gold foil-wrapped chocolate bars on the chocolate shelf. The triangle shape is what makes Toblerone once more a unique candy that deserves the fame.

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old candy

It is interesting why they decided to use the triangular shape for the candy. According to one version, the shape was inspired by the mountain Matterhorn in the Swiss Alps. But there is another version as well. According to Theodor’s sons, the shape was inspired by a show Theodor saw, where the final scene ended with a pyramid shape that dancers created.

It’s all up to you what you believe, but the picture of an Alpine mountain drawn on the candy wrapper makes the first version stronger than the second one.

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The Classic Toblerone Bar

Since the candy is very popular, it has some variations, but in general, the original taste is always considered the best one.

As we already mentioned, the classic Toblerone bar contains a perfect mix of milk chocolate and crunchy almond nougat, and what ingredient is missing for perfection? A hint of honey! The candy is perfect to quickly kill hunger on a short break or enjoy with a cup of coffee. You can also use it as a gift for your kids; they will love both the unusual shape of the candy and its unforgettable taste.

The classic Toblerone bar is the easiest to find in candy shops since it continues to be the most iconic with its yellow packaging, but there are some other versions of Toblerone that you might enjoy tasting!


Toblerone Logo

Flavors You Must Try

One of the things that candy-lovers enjoy the most about Toblerone is that it comes in various flavors. This means that no matter whether you prefer dark, white, or milk chocolate, Toblerone allows you to satisfy your needs in either case. Let’s take a look at the most common Toblerone flavors.

Dark Chocolate with Honey & Almond Nougat

If you aren’t a fan of classic Toblerone bars, then there is a dark chocolate version for you! The dark chocolate Toblerone bar is full of incredible ingredients that can satisfy even the pickiest candy lovers. The shape is similar to a classic Toblerone bar. Honey and almond nougats are also high quality, so you won’t regret tasting them!

White Chocolate With Honey & Almond Nougat

Well, dark chocolate fans are already happy, but we have good news for white chocolate lovers as well. If you want to satisfy your sweet cravings with a creamier and sweeter treat than the classic one, you must check out the white chocolate Toblerone. This chocolate bar features the same exquisite honey and almond nougat as the original, but without the cocoa solids. 

Milk Chocolate with Crunchy Almonds

If you are missing the strong taste of almonds in your classic Toblerone bar, we have good news! There is a crunchy almond version for you. This Swiss Milk Chocolate with Salted Caramelized Almonds, Honey & Almond Nougat won’t disappoint you. What’s more, if you enjoy the popular chocolate bar, Almond Joy, from Cadbury, chances are that you’ll enjoy this version of Toblerone too.

To make this incredible variation of the candy, Toblerone takes their traditional milk chocolate bar and adds caramelized almonds for crunch. This extra-crunchy chocolate will have you begging for more, just like their famous treat!

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Toblerone Cocktail

Because the candy is so popular, they’ve created a drink that’s based on classic Swiss chocolate. As sweet as the candy, the cocktail is nutty and creamy. For extra texture and sweetness, heavy cream and honey syrup are added to it, and a chocolate-coated rim and Toblerone chocolate shavings complete the cocktail!

If you are a fan of Toblerone candy and want to experience much more, then you must try the Toblerone cocktail! However, drinking too many candy cocktails can be just as bad as eating too much candy, but every now and then, the liquid interpretation of the classic candy bar will make your candy adventure more colorful and interesting.

Why Is Toblerone Associated With Air Travel?

Toblerone is one of the most successful candies worldwide, but interestingly, unlike other candy bars, it is also strongly associated with air travel. It is interesting how the chocolate became attached to it at first. 

Candy wasn’t available in every grocery store in the beginning, so families brought this candy on their vacations while traveling, mostly at the airport. Their kids grew up, and now they remember candy as something associated with their parents, vacations, family activities, and so on. 

That’s why people have strong nostalgia when buying Toblerone, and the brand, like such strong nostalgia, doesn’t easily get forgotten since it reminds many people of their childhood sweet memories.

A Marketing Specialty

Usually, every candy brand tries to be visible from every corner to everyone; they spend money, hire celebrities, and create tons of ads and commercials, but Toblerone stands out as the rare product that hasn’t bothered us with annoying marketing communication. So this is a kind of candy that is not for everyone, and that’s what makes it even more special: the feeling of luxury is where the Toblerone hits the mark across cultures.

The value of the brand is also highly affected by its packaging, which has remained the same for all these years and made people much more nostalgic about the candy.

Mistakes & Incidents

As a matter of fact, the brand had some problems in 2016 when they decided to redesign the candy in case they needed to reduce the amount of chocolate. According to its parent company, Mondelez, the decision was made because of the high cost of ingredients. Because of this, the brand was criticized by its fans, but two years later, the original shape and size returned, but.. at a higher price. 

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It felt like Toblerone had cheated its loyal customers. Brands like Toblerone should be careful to make such decisions since they have a strong nostalgic meaning for people.

While looking for some Toblerone candy bars online, you might also see the term “Toblerone affair”. One bar caused the demise of an unfortunate Swedish politician, who was caught purchasing the chocolate using taxpayers’ money.

Where to Find Toblerone

As we mentioned, the brand doesn’t sell candy bars in every shop, but Toblerone can be found in the candy section of certain shops. Places like grocery stores, drug stores, and specialty food stores may have the candy on their sweet shelves. You can also check out some local shops that offer treats from other countries. 

If it’s more convenient for you or you can’t locate this amazing candy in your local stores, then good for you. It’s also available on Amazon and other online stores.

Buy Online

You can also buy Toblerone at Old Time Candy by clicking the image below.

Old time candy


  • Sugar
  • Whole Milk Powder
  • Cocoa Butter
  • Cocoa Mass
  • Honey (3 %)
  • Milk Fat
  • Almonds (1.6 %)
  • Emulsifier (Soya Lecithins)
  • Egg White
  • Flavoring
  • Milk Chocolate contains: Cocoa Solids: 28% minimum
  • Milk Solids: 14% minimum


Serving Size:1 medium bar (50g)% Daily Value*
Amount Per Serving
Total Fat 14g22%
Saturated Fat 8.6g43%
Trans Fat 0g
Polyunsaturated Fat 1.6g
Monounsaturated Fat 1.9g
Cholesterol 7mg2%
Sodium 27mg1%
Total Carbohydrates 31g10%
Dietary Fiber 1.3g5%
Sugars 28g
Protein 2.9g
Vitamin D 0mcg0%
Calcium 62mg5%
Iron 1mg4%
Potassium 130mg3%
  • The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2000 calories a day is used for general nutrition advice.



Bottom Line

People all across the world have fallen in love with the famous pyramid-shaped chocolate bars. The unusual shape of the chocolate bar, as well as the remarkable blend of ingredients, has made it popular over the years. So, next time you feel like you want something sweet, remember Toblerone and stock up on all of its delicious candy bar flavors, including the classic milk, dark, and white chocolate, and don’t miss the crunchy almonds either.

Enjoy this triangle piece at a time and savor each bite, or pass the bar around to all your loved ones so that everyone can enjoy it. And if you know anyone who likes chocolate, you’ll be sure to make their day by giving them Toblerones as a gift.


What is a Toblerone?

Toblerone is a Swiss chocolate brand produced in Bern. Toblerone is known for its distinctive shape, a series of joined triangular prisms.

Where is Toblerone From?

Toblerone is a Swiss chocolate brand produced in Bern.

Please leave a review or any memories of this snack in the comments below. Thank you!

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One Comment

  1. For Christmas, I was shopping with my dad, and when we were in check out, my dad bought an entire box full of Toblerone! That was the first and certainly not the last time I ever ate Toberlone!

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