Froot Loops Cereal (History, FAQ & Commercials)

Froot Loops cereal is a popular breakfast cereal with a memorable Toucan Mascot. Froot Loops is often written as and thought of as “fruit loops”, is a circular cereal with bright colors and fruity flavors. The bright coloring of Froot Loops and fruit flavors are both attention-getting, easy to recall, and help define the name of the cereal.

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Enjoyed primarily by kids as a breakfast cereal, Froot Loops is a much-loved snack for adults as well, with the cereal being introduced as far back as 1959, and thus popular with adults who were children at the time. People tend to enjoy the fruit taste and bright colors of the cereal, and Froot Loops has a strong fan base.

Froot Loops Cereal

History and Information

Froot Loops cereal is a breakfast cereal primarily aimed at younger audiences that were introduced in the year 1959. Featuring a Toucan as a mascot, the popular cereal is well known for its bright colors. Made by Kellogg’s, Froot Loops is bright, colorful, and taste and smells of fruity flavors. Froot Loops may have been born from an attempt to re-purpose equipment from Kellogg’s failed, “Kellogg’s OK’s”, a cereal that also looped, and looked somewhat like Froot Loops without the color or flavor. The same equipment used to make Kellogg’s OKs was used to make Fruit Loops, Apple Jacks, and Puffa Puffa Rice cereals. Although OKs cereal died, Froot Loops and the other cereals that used the equipment lived on. Froot Loops was originally called “Fruit Loops” when it was first designed and introduced in 1959, but it was reported that a lawsuit was filed claiming the product was misleading by presenting itself as a legit fruit product when in reality it was mostly sugar and contained little or no fruit. In Paxton v. Kellogg’s, regarding the lawsuit claims that the product was misleading about containing fruit, Kellogg’s agreed to settle by renaming the cereal to “Froot Loops”, and that is how the product name as of now came to be, and why the cereal is not called “Fruit Loops” instead of Froot Loops. From what it seems, the product was released in 1963, this time under the name Froot Loops, where the name has stuck since, and the product has enjoyed much popularity since then.

When first released, Froot Loops had 3 colors in a box, those being red, orange, and yellow, with the colors standing for cherry, orange, and lemon flavors, respectively. Over time, other colors were added to the cereal, such as green and purple, and then blue, all in the 1990s. As the product continued to do well over time, various new varieties and spin-off products to the main Froot Loop cereal line were added, such as limited edition Unicorn Froot Loop colors and Froot Loops with marshmallows. Froot Loops cereal has a popular mascot called Toucan Sam, a bluebird called a Toucan, known for its large break. Froot Loop’s mascot is often seen in many television commercials advertising Froot Loops cereal, often high-energy ones geared to younger people. In addition to the more typical commercial advertisements, Froot Loops also has sponsored television series for kids, such as the popular Dragon Tales series.

In the year 2012, Froot Loops was introduced into the UK containing only secondary colors rather than the primary ones usually used. Normally using red, yellow, and blue, the UK found itself unable to find natural color substitutes could not be found, so for the UK region orange, green, and purple were used instead. The United Kingdom version of Froot Loops is also rougher and courser than the American version of Froot Loops cereal due to how they are made differently. The formulas are different in the UK versus the American counterpart, such as the salt and sugar levels differing. Additionally, The UK version of Froot Loops cereal uses natural food additives and flavors, and this creates a difference in both the appearance and taste of Froot Loops between the U.K and the United States versions of the cereal

On May 15th, 2018 Kellogg’s announced that a new Wild Berry Froot Loops would be produced, the new Wild Berry spin-off contained red, green, and blue loops in addition to purple star-shaped cereal bits. Some outlets believed this was an attempt to reverse a slump in sugary cereal sales. In 2018 it was reported that cereal sales in the United States have dipped 9% over the five years period to $10.5 billion and there have been predictions of further declines.

In 2009 Kellogg’s increased the amount of fiber in Fruit Loops as well as other cereal brands it makes due to finding out that Americans did not seem to be getting enough fiber in their diet. In January 2008 Fruit Loops introduced a spin-off product called Fruit Loops Grab’N Go Cereal Packs, though the product has now been discontinued. Froot Loops is the second most heavily marketed cereal brand in supermarkets, appearing in displays and promotions in over 90% of stores according to

The Company That Created Froot Loops

The company that created Froot Loops is The Kellogg Company. Kelloggs is a multinational food-manufacturing company known for producing many famous food and snack products, such as Pringles and Cheez-It. Kelloggs first named the cereal “Fruit Loops” before it was changed to the name Froot Loops that is in use today.

The Year Froot Loops Was Invented

Froot Loops Cereal was invented in the year 1959 under the original name “Fruit Loops”. The cereal was then re-released in the year 1963 under the name “Froot Loops”.


Froot Loops mascot is Toucan Sam, a blue Toucan, a type of bird with a large break. Toucan Sam has been around since Froot Loops’ inception and was debuted to the public in 1963. The original voice actor for Toucan Sam was Mel Blanc, and the original creator for the cartoon version of Toucan Sam was Manuel R. The Froot Loops mascot is known for his statements that he can smell Froot Loops, owing to the cereals fruity aroma, and Toucan Sam would often say his slogan, “Just follow your nose!” Toucan Sam has been featured in numerous advertisements for the Froot Loops brand and is a popular character among fans of the cereal. The first commercials that Froot Loops displayed on TV in the ’60s that was voiced by Mel Blanc had Toucan Sam appearing as the mascot advertising the product, and he spoke in Pig Latin. Perhaps the choice to have Froot Loop’s mascot speak in Pig Latin was due to the popularity of the slang among children at the time, though Toucan Sams’s speech was changed to a more typical American style soon afterward. Tucan Sam has a cousin named Arty Artin that appeared in commercials, and also since 1994, Toucan Sam has had nephews introduced named Puey, Susey, and Louis that has that appeared alongside him in television commercials for Froot Loops.

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Toucan Sam was invented in 1960 and appeared on the first boxes of Froot Loops that were produced in the early 1960s. Toucan Sam has a long break that is striped with multiple colors, representing the colorful nature of Froot Loops cereal. Originally, Toucan Sam had 2 pink stripes on his break, although during the 1970’s it became typical that each stripe on Toucan Sam’s beak represented one of the flavors of the pieces in Froot Loops cereal, although over time this clearly has become unfeasible to continue due to there being an increasing amount of colors featured in Froot Loops cereal over the years.

In the year 2019, a Mermaid was added as a mascot as a part of the introduction of Mermaid Froot Loops. The mermaid appears to be a purple-colored teenager girl in a yellow-ish bathing suit. The mermaid mascot has long hair with white streaks in it. The colors of the new mermaid mascot seem to reflect the purple and yellow colors that make up the new Mermaid Froot Loops. Purple and Yellow make up 2 of the 3 colors in the new version of the cereal, along with the third color in the new edition, green. The new mermaid mascot was not intended to replace Toucan Sam, and to date little is known about the new mascot, who is premiering in Australia.

Fruit Loops Name Changed To Froot Loops

When it comes to the name of Froot Loops cereal, many people don’t give it a second thought, in fact, many people believe the cereal is called “Fruit Loops”. Indeed many years ago the cereal was called Fruit Loops, and was not always the oddly misspelled replacement it is today. When the product was first released in 1959, the cereal Froot Loops was called Fruit Loops. It was reported that the name of the cereal was challenged 6 months after Fruit Loops was first sold in Paxton v. Kellogg’s, a lawsuit that claimed that the word “fruit” in the cereal name implied it was a fruit-based snack, and that it was misleading. In the end, a settlement out of court was arranged and the cereal name was changed and re-released in the year 1963 as Froot Loops.


The Froot Loops brand has had several slogans to help promote and connect the cereal to customers. “Just follow your nose” was one such slogan, often used as a saying to highlight how the mascot for the cereal was a bird with a huge break. “Whatever Froots Your Loops” is another slogan that started appearing for this 50s candy around the year 2018. It may be a way for the brand to help encourage consumers to eat Froot Loops as more than just a breakfast cereal, but as a general snack, you can have at any time. (Something that many people do already).

Types, Flavors, And Spin Offs

Froot Loops has come out with many different editions, flavors, and spin-off products. This section will go over some of them.

  • Froot Loops Marshmallows (Original): A version of the original cereal with marshmallows pieces included. The marshmallows came in several fruit shapes and had 1 solid color or 2 colors per marshmallow. This version of the cereal was the original marshmallows version of Froot Loops. It included marshmallow shaped pieces like lemon, cherry, orange, and also had a bird shaped piece of the mascot Toucan Sam. Another similar version of Marshmallow Froot Loops contains shark and piranha shaped marshmallows, advertised as being let loose from a busted aquarium on one commercial.
  • Spooky Marshmallows version: A type of Froot Loops with marshmallows, but with “spooky” shaped marshmallows. there have been several styles of this version of the cereal. One sub-style, so to speak, included the title “With spooky marshmallows” and had an orange-red box. Types of marshmallows included a bat, a ghost, and a Frankenstein’s head. Another style just says “Spooky Marshmallow Froot Loops” and has fruit flavored skeleton heads and ghosts with colored swirls on them for marshmallows. Yet another version of this cereal with the title “With Marshmallows” included marshmallow skeletons parts that you could put together to “build your own marshmallow skeleton, as advertised on the box art” of the packaging.
  • Winter Blast Marshmallows: The Winter Blast Marshmallow version of Froot Loops was introduced in the year 2015 by Kellogg’s. This version had white circle marshmallows to stand for snowballs, and light blue marshmallows to stand for ice. The box art had the bird Toucan Sam riding a sled down a snowy hill holding to two new marshmallows that were being introduced to the brand.
  • Wild Berry Froot Loops: Includes a mixture of berry flavor and has red, green, and light blue cereal loops. Also included purple star-shaped pieces of cereal. Some people say the flavor of berry was bland, while others think it is overpowering in taste. Others, however, believe the flavor is just right and that even without milk the Wild Berry version makes a good snack.
  • Froot Loops Smoothie: Includes white yogurty covered pieces of cereal, in addition to the more normal cereal pieces. Green, yellow, orange, purple, blue, and red cereal pieces are all included here, as well as the all white yogurty covered cereal loops. The yogurt pieces are sweet and have a somewhat milky taste.
  • Bloopers Froot Loops Cereal: Bloopers are a special edition of Froot Loops that contain round pieces of cereal without any of the traditional “loops” the original cereal pieces have. This edition is part of a cosmic space-themed vision for the product, and advertises the Blooper cereal pieces as an “Out of this world new shape”, to go along with the space themed commercial advertising for Bloopers.
  • Treasures: The Treasures edition includes new cereal pieces made up of a large crunchy red cereal piece with a jelly strawberry flavored center. The new cereal piece is pillow shaped, and the jelly inside it has a somewhat tart strawberry flavor.
  • Sprinkles: A sprinkled version of Froot Loops was introduced as a limited time product in concert with a commercial advertisement about a witch-doctor with magic sprinkles being defeated and dropping his sprinkles all over the place. This version looks much like the normal variety but contains a light helping of sprinkles on the cereal bits.
  • Reduced Sugar: Lower sugar then the normal variety, with 10 grams of sugar per serving.
  • 1/3 Less Sugar: A version with only one-third the sugar, tastes somewhat similar to the normal version even with having less sugar.
  • Froot Loops Birthday Cake flavour: This is a special edition limited flavor that was released in 2017 to celebrate Canada’s 150th birthday that took place on July 1, 2017. Froot Loops Birthday Cake cereal features all pink cereal loops along with white sugary sprinkles. The cereal is strawberry birthday cake flavored and mimics the taste of cake and frosting when combined with milk.
  • Mermaid Froot Loops: These are a special limited edition of the cereal that features a mermaid as its mascot on the cereal box. Mermaid Fruit loops have 3 colors of cereal included; Purple, green, and yellow. This version was released in the year 2019 as an Australia-only version and exclusively sold at Costco and Aldi stores. Mermaid Froot Loops are said to be free of artificial colors preservatives, and flavors and tend to have a toned down color appearance.
  • Soopers Loopers: Pronounced “Super Loopers”, this version of Froot Loops cereal contained 2 cereal loops fused end to end, forming a figure 8. It was promoted for a limited time and featured a snake in its featured commercial.
  • Starberries Froot Loops: The Starberries version of the cereal contained large blue colored cereal pieces shaped like stars. The advertisement featuring the Starberries version was featured in an commercial where Toucan Sam and his nephews found a treasure island that contained the Starberries.
  • Froot Loops Hearts: This is a birthday hearts edition, celebrating Toucan Sam’s birthday. This limited edition contained birthday themed heart shaped cereal pieces. This advertisement had Kellogg characters like Tony The Tiger at Toucan Sam birthday celebration.
  • Strawberry Blasted Froot Loops. This special strawberry edition of Froot Loops turned the milk pink when the cereal was poured into it.
  • Lemon Berry Stripes Froot Loops: This version of the cereal contained pieces with stripes of different colors on them and a new flavor called Lemon Berry.
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This review is for the ‘“original” Froot Loops.

The color is the first you notice about Froot Loops when you’re ready to eat it. With some food, the first thing you notice is the smell or the taste. With Froot Loops the first thing you notice is the color. The cereal is bright, noticeable, and pleasing to the eye. The smell comes next, moderately strong and fruity. Froot Loops smells fruity, surgery, and something about its scent just suggests that it tastes good. One has to wonder what makes up such as smell, as it just screams “I am delicious and unique and sugary”. Tasting each color of cereal individually before adding milk yielded little difference in taste between them, but it was pleasant tasting nonetheless to eat dry.

The taste of Froot Loops after adding milk into the bowl is surprisingly moderate. The taste of Froot Loops is not as loud as its color. Still, it is pleasing tasting nonetheless, fruity and cereal-like. Fruit Loops has a remarkable “basic cereal” quality to its texture and flavor. It basically tastes like what you expect a cereal to taste like, “cerealey”, but with a pleasant mild fruity and sugar flavor to it. The original Froot Loops of the modern-day does not seem to give off any specific fruit taste, nor is it easy to pick up on any individual fruit taste, but it does have an overall fruit tone to it.

Overall Froot Loops is a solid cereal. It is bright and cheerful to look at, It tastes good, and it is not overpowering in its flavor. Along with good marketing, these characteristics help make Froot Loops a mainstay breakfast cereal, and sometimes a snack. It is not too surprising that in a market that is pretty competitive, like cereals, Froot Loops has managed to be a strong contender. This cereal makes a pleasant breakfast or snack, that is not overpowering, but is colorful to look at and tasty to eat.

Childhood Experiences

When I was a kid I was in love with Froot Loops. (Though I thought they were called Fruit Loops at the time.) There was something about eating that colorful tasty cereal that brought a bit of shine to my morning. It was the daily routine to wake up for school started off with a bowl of Froot Loops, and it was a big part of what I remember for the start of most of my days. Of course, I ate other cereals too, but Froot Loops was already #1 on my list. After I got a bit older it is still one of the few kinds of cereal that I eat, and I still love all the colors that the cereal gives to you, and I still love its taste.

How To Buy

You can buy Froot Loops cereal in many stores due to its popularity. The cereal is often a staple in many stores and can be easily found in many locations. Some stores that have been known to sell Froot Loops include Stop and Shop and Costco, but it is available at many locations. You can read a list of stores that sell have been known to have sold Froot Loops below. For those who can’t find the cereal for sale in any nearby locations, or for those who are looking to buy Froot Loops in bulk or looking for a special edition, buying Froot Loops online is always an option. You also can check below for offers to buy Froot Loops online and have it sent to you from an online seller.

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Fruit Loops Cereal Logo

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Stores That Sell Fruit Loops

  1. Aldi
  2. Stop and Shop
  3. Costco
  4. Walmart
  5. The Dollar Store
  6. Dollar General
  7. Giant Eagle Supermarket
  8. Target
  9. CVS
  10. Dollar General Market
  11. Rite Aid
  12. Staples
  13. Sam’s Club
  14. Office Depot


Froot Loops Cereal has engaged in an extensive amount of marketing for its brand. This includes a vast amount of commercial advertisements for the cereal. Other marketing for the brand includes sponsoring animated TV series for kids such as Dragon Tales and Sagwa, the Chinese Siamese Cat.

Most commercial advertising for Froot Loops involves similar themes, such as various adventures of Toucan Sam, the cereal’s mascot, and his adventures with his nephews. This reoccurring theme portrays Toucan Sam and his young family members going to explore various places and often finding a new version of Froot Loops in the process. One example is when Toucan Sam and his young troupe set out into the jungle to find a greedy witch doctor, and after he is defeated the group gains access to Sprinkled Froot Loops. The idea of having the older and more mature Toucan Sam with his younger nephews may help attract younger and older audiences alike to the cereal and potentially endear them to the brand and its marketing.

Another common theme in commercial marketing for the cereal brand is to portray various animals going crazy for Froot Loops. Various animals will pronounce their fixation on Froot Loops to the mascot Toucan Sam, and then often go off in search of the cereal. Other examples of this involve Toucan Sam himself getting excited over Froot Loops, often resulting in him using his iconic slogan “Just follow my nose” and chasing off after Froot Loops.

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Here are some commercials featuring Froot Loops to watch.



Here are some pictures of Froot Loops cereal!

Ingredients and Nutritional Information

This information is for the “normal” version of Froot Loops cereal.

Froot Loops Ingredients:

  • Corn Flour Blend
  • Whole Grain Yellow Corn Flour
  • Degerminated Yellow Corn Flour
  • Sugar
  • Wheat Flour
  • Whole Grain Oat Flour
  • Modified Food Starch
  • Contains 2% or less of Hydrogenated Vegetable Oil (Coconut, Soybean And/Or Cottonseed) Oat Fiber, Salt, Soluble Corn Fiber ,Natural Flavor, Red 40, Turmeric Extract Color, Blue 1, Yellow 6, Annatto Extract Color, BHT for freshness.

Vitamins and Minerals: Vitamin C (Sodium Ascorbate And Ascorbic Acid), Niacinamide, Reduced Iron, Zinc Oxide, Vitamin B6, (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin Hydrochloride), Vitamin A Palmitate, Folic Acid, Vitamin B12, Vitamin D3.

Contains: Wheat Ingredients, Corn used in this product may contain traces of Soybeans.


Serving Size:1 Box (27g)% Daily Value *
Calories per serving100
Calories from Fat10
Total Fat1g2%
Saturated Fat0g0%
Trans Fat0g
Cholesterol0mg 0%
Total Carbohydrates24g8%
Dietary Fiber3g12%
Vitamin A8%
Vitamin D8%
Vitamin B620%
Vitamin B1220%
Vitamin C20%
Folic Acid20%
Zinc 8%
  • Daily Percent Value is based on a 2,000 calorie diet.

(Information taken from a single-serving small box of Froot Loops cereal in 2019)


The popularity of Froot Loops is hard to deny, with the cereal being almost iconic. Froot Loops is one of the most heavily marketed cereals in the world, and the brand has a huge fan following. What Makes Foot Loops so popular can be attributed to many reasons. The snack is pleasing to the eye, with Froot Loops containing multiple bright and tasty-looking colors to delight yourself with as soon as you pour yourself a bowl. However, people seem to like the taste as well, with the fruit flavor giving the cereal a temping lull. The advertising of the Froot Loops brand has been very popular as well, helping to draw attention to the cereal. The mascot is a bluebird of a jolly if not paranoid attitude and is fun to watch. The brand has done a good job marketing and making a cereal people like, and thus the popularity of Froot Loops seems to be on a course to continue as it has done in the past.

Froot Loops has come under legal fire on several occasions since its inception. One consistent complaint regarding Froot Loops is the accusation that it gives an impression of containing real fruit or otherwise being healthy. It was reported by Overlawyered that in 1959 a case called Renee Paxton vs. Kellogg’s existed where Paxton asserted that the cereal gave off the false impression of containing fruit when it did not. It was reported that the case was settled out of court and that the cereal’s name was changed from Fruit Loops to Froot Loops.

Another legal case involving the name of the product is McKinnis v. Kellogg. In this case, it was claimed the word “Froot” gave off the impression the product had fruit in it. In 2007 a federal judge ruled in McKinnis v. Kellogg USA that the use of the word “Froot” in connection with loops does not suggest the presence of real “fruit,” mostly because “froot” is not real, and “fruit,” which is real, does not come in the form of “loops.”

Another case involving the perception of Froot Loops containing real fruit was the case Videtto v. Kellogg. However, Kellogg won this case with the judge ruling on the grounds that a reasonable consumer would not be confused by the allegedly frooty loops because the ring-shaped cereal “does not resemble any known fruit.”

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3 thoughts on “Froot Loops Cereal (History, FAQ & Commercials)”

  1. Hello my name is Olivia and my grandson loves fruit loops cereal only thing is every morning I have to sit and pick out colors because he Allergic to blue green and purple dyes so I have to pick all those colors out so he can have the red and orange and yellow is there a box of cereal that sells just that those colors please let me know I’m willing to pay for them

  2. Had them for breakfast when they first came out. As kid’s, we enjoyed the colors, and the different flavors. May have been the first pre-sweetened cereal I had. It was really good and different. Thanks!

  3. The Froot Loops color pallet of the solid colored loops and the standard loop fragrance are both based on the flowers Freesias, because they were formulated by a man whose wife’s favorite flowers were Friesias. Freesias and standard Froot Loops (not to be confused with the limited special offered Froot Loop varieties) smell the same. I learned this on the Food Network show called Unwrapped and the host was named Marc Summers.
    Sorry, I don’t know the season or episode numbers. I have never forgotten this trivia because Freesias are also my favorite flowers.
    Peace, Love & Joy ~ Lisa @LisaSelbe


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