Pop-Tarts are toaster pastries that are eaten as a breakfast food or as a snack. Pop-Tarts are rectangular in shape, fairly think, and contain filling inside of them. Many varieties of Pop-Tarts exist, many of them containing a coating of hard frosting on one side of the Pop-Tart. Pop-Tarts was first made in the year 1964, with the frosted variety of Pop-Tarts that is very now common being first released the year 1967. Pop-Tarts are heated up, generally in the toaster, so that the filling inside can get warm, however the Pop-tart pastry itself is already precooked and packaged before it reaches the consumer.

Pop Tarts

Pop-Tarts History And Information

Pop-Tarts is a brand of toaster pastries that the Kellogg Company introduced in 1964. Pop-Tarts have a sugary filling sealed inside two layers of thin, rectangular pastry crust. Made by Kellogg’s, most varieties of Pop-Tarts are frosted with a hard form of icing of various flavors, such as cinnamon or cherry. They are sold pre-cooked but designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside mylar packages that do not require refrigeration. 

Pop-Tarts were originally sold in four flavors — apple currant, strawberry, blueberry and brown sugar cinnamon. Pop-Tarts are now available in dozens of flavors, with seasonal flavors appearing for a short time. Among the most popular flavors are hot fudge sundae, s’mores, raspberry and peanut butter.

Pop-Tarts were launched after Post introduced a similar product, Country Squares, in 1963. But it lacked the marketing initiative and Kellogg beat them to it with Pop-Tarts, which dominated the toasted pastry category and became Kellogg’s most popular brand. Kellogg originally named its new product Fruit Scones, but changed it to Pop-Tarts as a play on Andy Warhol’s Pop Art movement of the time.

Originally unfrosted, frosted Pop-Tarts were released in 1967 and became the most popular forms of the pastry, with frosted strawberry and brown sugar cinnamon the leaders, according to Kellogg’s. A number of Pop-Tarts related products were introduced, starting with Pastry Swirls in the mid-1990s and Snack-Six in 2002. Go-Tarts and Pop-Tarts Splitz were introduced in 2006 and 2007. All four products were discontinued after brief runs. Ice Cream Shoppe flavors, that were introduced in 2005, were also discontinued in 2012.

In 1994, Kellogg’s introduced Pop-Tarts Cereal and took it off the market after a year. But it announced the return of Frosted Strawberry and Frosted Brown Sugar Cinnamon Cereals in early 2019. Pop-Tarts also released two new flavors in 2019 that are twists on popular desserts — Frosted Chocolate Cupcake and Frosted Confetti Cupcake.

Pop-Tarts advertising has progressed over the years, from the animated TV spots featuring Milton the toaster, its original mascot, to a variety of social media applications, including a mobile campaign for its Crazy Good Summer campaign in 2014 that promoted the event with new music to a youth audience. Then there is event marketing, like the stunt drop at The University of New Hampshire to promote the new Gone Nutty flavor when a box of the pastries was dropped on campus one night and students discovered it the next morning, which generated an immense social response.

Kellogg’s recalled the derivation of the Pop-Tarts name when it brought in post-Pop artist Burtin Morris to design five special edition Pop-Tart boxes in 2009. “Not only are Pop-Tarts an icon of Pop culture, the fun flavors, colorful sprinkles, frosting and fillings make them a little piece of edible art,” Morris said.

 Pop-Tarts are a nostalgic breakfast pastry that and some view Pop-Tarts serving as a convenient grab and go meal. Due to their frosted nature, many view Pop-Tarts as a type of snack or dessert, even if it may be one intended for breakfast.

The Year Pop-Tarts Was Invented

Pop-Tarts was first invented in the year 1964. It had no frosting at the time it was first released to the public.


One slogan for Pop-Tarts may be “Crazy Good”, a memorable saying that was part of an advertising campaign for Pop-Tarts.

The Company That Makes Pop-Tarts

Pop-Tarts is produced by Kellogg’s, an American multinational food manufacturing company that produces cereal and convenience foods. Kellogg’s also produced products such as Froot Loops, Cheez-It, and Pringles.

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Pop-Tarts Flavors List

Here is a list of the different flavors of Pop-Tarts

  • Strawberry
  • Cherry
  • Brown Sugar Cinnamon
  • Wild Berry Pop-Tarts
  • Blueberry flavored
  • Raspberry flavored
  • Cookies & Cream Pop-Tarts
  • S’mores flavored
  • Hot Fudge Sundae Pop-Tarts
  • Strawberry Milkshake flavored Pop-Tarts
  • Vanilla Milkshake flavored Pop-Tarts
  • Chocolate Fudge flavored
  • Chocolate Chip
  • Chocolate Chip Cookie Dough
  • Ranch Dressing flavored Pop-Tarts
  • Watermelon flavored
  • Crush Orange Pop-Tarts
  • Pretzel Pop-Tarts
  • Crisp Apple flavored
  • Cupcake
  • Pumpkin Pie

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