Pop Tarts

Pop Tarts are toaster pastries that are eaten as breakfast food or as a snack. Rectangular in shape, fairly thick, and contain filling inside of them. Many varieties exist, many of them containing a coating of hard frosting on one side of the Pop Tart. First made in the year 1964, with the frosted variety that is very now common being first released the year 1967. The snack is generally heated up, generally in the toaster, so that the filling inside can get warm, however, the pastry itself is already pre-cooked and packaged before it reaches the consumer.

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Pop Tarts

Pop Tarts History And Information

Pop Tarts is a brand of toaster pastries that the Kellogg Company introduced in 1964. Pop Tarts have a sugary filling sealed inside two layers of thin, rectangular pastry crust. Made by Kellogg’s, most varieties of Pop Tarts are frosted with a hard form of icing of various flavors, such as cinnamon or cherry. They are sold pre-cooked but designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside mylar packages that do not require refrigeration. 

They were originally sold in four flavors — apple currant, strawberry, blueberry and brown sugar cinnamon. Now available in dozens of flavors, with seasonal flavors appearing for a short time. Among the most popular flavors are hot fudge sundae, s’mores, raspberry and peanut butter.

Launched after Post introduced a similar product, Country Squares, in 1963. But it lacked the marketing initiative and Kellogg beat them to it with Pop Tarts, which dominated the toaster pastry category and became Kellogg’s most popular brand. Kellogg originally named its new product Fruit Scones but changed it to Pop Tarts as a play on Andy Warhol’s Pop Art movement of the time.

Originally unfrosted, a frosted version were released in 1967 and became the most popular form of the pastry, with frosted strawberry and brown sugar cinnamon the leaders, according to Kellogg’s. A number of related products were introduced, starting with Pastry Swirls in the mid-1990s and Snack-Six in 2002. Go-Tarts and Pop Tarts Splitz were introduced in 2006 and 2007. All four products were discontinued after brief runs. Ice Cream Shoppe flavors, that were introduced in 2005, were also discontinued in 2012.

In 1994, Kellogg’s introduced Pop Tarts Cereal and took it off the market after a year. But it announced the return of Frosted Strawberry and Frosted Brown Sugar Cinnamon Cereals in early 2019. Pop Tarts also released two new flavors in 2019 that are twists on popular desserts — Frosted Chocolate Cupcake and Frosted Confetti Cupcake.

Advertising has progressed over the years, from the animated TV spots featuring Milton the toaster, its original mascot, to a variety of social media applications, including a mobile campaign for its Crazy Good Summer campaign in 2014 that promoted the event with new music to a youth audience.

Milton The Toaster

Then there is event marketing, like the stunt drop at The University of New Hampshire to promote the new Gone Nutty flavor when a box of the pastries was dropped on campus one night and students discovered it the next morning, which generated an immense social response.

Kellogg’s recalled the derivation of the name when it brought in post-Pop artist Burtin Morris to design five special edition boxes in 2009. “Not only are Pop Tarts an icon of Pop culture, the fun flavors, colorful sprinkles, frosting and fillings make them a little piece of edible art,” Morris said.

Pop Tarts are a nostalgic breakfast pastry that some view as a convenient grab-and-go meal. Due to their frosted nature, others view them as a type of snack or dessert, even if it may be one intended for breakfast.

The Year Pop Tarts Was Invented

Pop Tarts was first invented in the year 1964. The 60s candy had no frosting at the time it was first released to the public.

Slogans

One slogan for was “Crazy Good”, a memorable saying that was part of an advertising campaign slogan.

The Company That Makes Pop Tarts

Pop Tarts is produced by Kellogg’s, an American multinational food manufacturing company that produces cereal and convenience foods. Kellogg’s also produced products such as Froot Loops, Cheez-It, and Pringles.

Buy Pop Tarts Online

Pop Tarts Flavors List

Here is a list of the different flavors:

  • Strawberry
  • Cherry
  • Brown Sugar Cinnamon
  • Wild Berry
  • Blueberry flavored
  • Raspberry flavored
  • Cookies & Cream
  • S’mores flavored
  • Hot Fudge Sundae
  • Strawberry Milkshake flavored
  • Vanilla Milkshake flavored
  • Chocolate Fudge flavored
  • Chocolate Chip
  • Chocolate Chip Cookie Dough
  • Ranch Dressing flavored
  • Watermelon flavored
  • Crush Orange
  • Pretzel
  • Crisp Apple flavored
  • Cupcake
  • Pumpkin Pie

Pop Tarts Ingredients

Here are the ingredients for Pop-Tarts

  • Wheat flour
  • Sugar
  • Dextrose
  • Palm oil
  • Glucose syrup
  • Milk whey powder
  • Fat reduced cocoa powder
  • Humectant (glycerol)
  • Invert sugar syrup
  • Wheat starch
  • Salt
  • Raising agents (Sodium hydrogen carbonate, E450)
  • Beef gelatin
  • Dried egg white
  • Starch
  • Stabiliser (xanthan gum)
  • Emulsifier (soy lecithin)
  • Brown rice syrup
  • Niacin
  • Iron
  • Thiamin
  • Riboflavin
  • Folic acid

Pop-Tarts Nutrition

Serving Size: 1 pastry (52g) % Daily Value*
Amount Per Serving
Calories from Fat 45
Calories 200
Total Fat 5g 8%
Saturated Fat 1.5g 8%
Trans Fat 0g
Cholesterol 0mg 0%
Sodium 170mg 7%
Total Carbohydrates 38g 13%
Dietary Fiber 0.5g 2%
Sugars 16g
Protein 2g
Vitamin A 0%
Vitamin C 0%
Calcium 0%
Iron 4%
  • Percent Daily Values are based on a 2000 calorie diet.

Pictures and Images

Pop Tarts Commercials

Pop Tarts FAQ

When did Pop Tarts come out?

Pop Tarts is a brand of toaster pastries that the Kellogg Company introduced in 1964.

Who Invented Pop Tarts?

Pop Tarts is produced by Kellogg’s, an American multinational food manufacturing company that produces cereal and convenience foods.

How many flavors of Pop Tarts are there?

There are 21 different flavors of Pop Tarts.

What are Pop Tarts?

Pop-Tarts are toaster pastries that are eaten as a breakfast food or as a snack. Rectangular in shape, fairly thick, and contain filling inside of them. Many varieties exist, many of them containing a coating of hard frosting on one side of the Pop-Tart.

How long do Pop-Tarts last?

Pop-tarts, if unopened and stored properly, can last 6-12 months beyond their “best by” date.

How many calories in Pop-Tarts?

There are 200 calories in 1 Pop-Tart pastry (52g)

How much sugar is in Pop Tarts?

The serving size of Pop-Tarts is 1 pastry, with each individual package containing 2 Pop-Tarts. If you eat both, you have to multiply each category on the label by two, to get 420 calories, 16g of fat, 5g of saturated fat, 380g of sodium, and 24g of sugar

Who makes Pop Tarts?

Pop-Tarts is produced by Kellogg’s, an American multinational food manufacturing company that produces cereal and convenience foods.

What are Pop Tarts made of?

Here are the ingredients for Pop-Tarts: Wheat flour, Sugar, Dextrose, Palm oil, Glucose syrup, Milk whey powder, Fat reduced cocoa powder, Humectant (glycerol), Invert sugar syrup, Wheat starch, Salt, Raising agents (Sodium hydrogen carbonate, E450)
Beef gelatin, Dried egg white, Starch, Stabiliser (xanthan gum), Emulsifier (soy lecithin)
Brown rice syrup, Niacin, Iron, Thiamin, Riboflavin, Folic acid.

How many Pop Tarts in a box?

Kellogg’s Pop-Tarts Frosted Strawberry 12-Pack has (6 x 2 Toaster Pastries) 624g

What Pop Tarts are vegan?

Unfrosted Pop-Tart flavors are generally considered vegan. These include Unfrosted Blueberry, Unfrosted Strawberry, and Unfrosted Brown Sugar Cinnamon. However, even these three Unfrosted flavors contain “gray area” ingredients that some vegans dispute.

Where are Pop Tarts made?

The Pop-Tarts factory is located in Searcy, Arkansas. While there are many Pop-Tarts factories across the United States, Searcy is home to a massive chunk of Kellogg’s Pop-Tart production.

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