Sakeru Gummy
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Sakeru Gummy – Super Long & Flavorful Japanese Candy

When we think of Japanese sweets, gummies are generally the first thing that comes to mind. Because of their unique juiciness and flavor, Japanese gummy candies are among the most popular snacks in Japan. Manufacturers in Japan frequently employ natural fruit juice from premium, fresh fruits to create limited-edition gummies. Recent examples of this type of Japanese gummy include “Sakeru Gummy” by UHA Mikakuto. This strange gummy is also known as “Long Long Man.” 

If you are wondering what Sakeru Gummy tastes like and how it was created, then below in this article you will find all the important information about this amazing Japanese snack. 

Please leave a review or any memories of this snack in the comments at the bottom of this page. Thank you!

Sakeru Gummy

What Is Sakeru Gummy

Japanese gummy candies called Sakeru Gummy are available in both short and long strips. The Japanese word “sakeru” translates as “split.” Sakeru Gummy is essentially a gummy candy that customers may separate before eating, even though it is occasionally mistaken for “gum.” Similar to string cheese, the candy is marketed in multipacks of tiny rectangular sheets separated into some pull-apart strips. 

Because of their ridges, the strips can be torn, shared, or just played with before being consumed. The gummy is soft to the touch and has a variety of fruity tastes. Like other Japanese snacks, the most popular flavors of Sakeru Gummy are apple, peach, and grape.

A 2017 television ad campaign for Sakeru Gummy and Long Sakeru Gummy producer UHA Mikakuto Co. Ltd., popularly known as Long Long Man, was created in Japan by Hakuhodo. The 11-part commercial serial centers on a couple who like Sakeru Gummies and their fight with an enigmatic man who consumes a longer variety of candies. These advertisement series had a significant impact on the popularity of candy and its sales. We will explore those interesting TV series in more detail below in the article. 

Sakeru Gummy is not your usual sweet. In addition to being tasty, they contain probiotics too. Each Sakeru Gummy Candy is bursting with good bacteria that may strengthen your immune system and digestion, much like the well-known Japanese health drink Yakult

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The Sakeru Gummy Grape Flavor is made of concentrated grape juice, starch syrup, color (purple carrot), sugar, collagen, sterilized lactic acid bacteria, cellulose, an acidifier, dextrin, and sweeteners. This gummy candy is good for your gums since it contains lactic acid bacteria.

Company That Manufactures Sakeru Gummy

The famed sweets Puccho chewy treats, Kororo, and Sakeru gummy candy are all produced by the renowned Japanese company UHA Mikakuto. Japanese candy manufacturer UHA was founded in 1949. In addition, they are also well-known for producing osatsudoki chips, kogumi, and kororo gummy candies.

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The company thinks the phrase “Unique Human Adventure” perfectly captures its aim to make people’s lives more enjoyable via tasty snacks. Sakeru gummies, which are highly sour and fruity and have a ton of taste, are one of UHA’s most well-known delicacies. 

You might be wondering where you can get these long Japanese candies that are covered in a variety of luscious flavors. After all, it doesn’t happen frequently that a Japanese-only item finds its way onto the shelves of your town’s Walmart or grocery stores. It used to be difficult to buy Japanese items, but not anymore. Ordering Japanese products or specialty Japanese snacks has become much simpler thanks to modern technologies.


Sakeru Gummy Logo


Sakeru gummy is available as either an extremely long, straight strip or a box of tiny, short strips. 40 cm long, chewy, and wonderful, Mikakuto’s grape-flavored gummy belts are a not-so-little gummy treat that has an exceptionally sweet Japanese grape taste. You may separate little pieces of chewy, sweet candy from the main strip of the lengthy Sakeru Gummy. 

This candy will probably be satisfying for anyone who wants something longer. Even if you weren’t, this gummy candy was designed to be shared because it has a rigid structure that allows for easy tearing.

You may also go a little further if you prefer. Each box contains seven Sakeru Gummy pieces. It has a very sweet and tart grape flavor. Each thin sheet of tiny nibbles is separately wrapped, so they are easy to handle. Sakeru gummy is also available in limited-edition seasonal variants and traditional fruity tastes.

There were several varieties available, including grape, peach, cola, apple, and yogurt drink flavors. Additionally, Sakeru gummies with a lemon taste are also available. The more you bite into the gummy, the more the lemon powder that has gathered on its surface will burst in your mouth. It may be broken, so you can choose how sour it tastes.

The Shine Peach flavor, which is produced from the juice of wonderfully sweet and smooth-tasting Japanese white peaches, is also a must-try variation of Sakeru Gummy. Grape flavor seems to be the most authentic overall, has a peculiar, sticky texture, and is fairly sweet. Each year, new varieties of these ripple-like gummy sweets are frequently offered.

If you have not yet tried Sakeru Gummy candy, you must be wondering what it tastes like and what to expect. Japanese producers take great pride in their gummies and are known for experimenting with locally distinctive textures and forms. The UHA Sakeru Grape Gummy Peeling Candy is unlike any other gummy treat you’ve ever experienced. 

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You get a strange taste experience when you bite into a torn gummy that has a melt-in-your-mouth feeling. This new sort of sheet-shaped gummy offers a fresh texture and an easy method of consumption. The Sakeru Gummy allows you to enjoy the tasty juice created from fresh, locally grown Japanese fruits.


  • Sugar
  • Vegetable Oil
  • Starch Syrup
  • Gelatin
  • Concentrated Grape Juice
  • Bactericidal Lactic Acid
  • Dextrin
  • Cellulose
  • Acidulant
  • Emulsifier (Soybean)
  • Perfume
  • Colouring (Purple Carrot)
  • Sweeteners (Aspartame, L-Phenylalanine Compound)
  • Contains Milk


Serving Size:3 pieces (13g)% Daily Value
Amount Per Serving
Total Fat 2g3%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 0mg
Sodium 0mg
Total Carbs 9g3%
Dietary Fiber 0g
Total Sugars 7g
Added Sugars 7g14%
Protein 1g2%
Vitamin D 0mcg
Calcium 0mg
Iron 0mg
Potassium 0mg
  • The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.


Sakeru Gummy TV Series

Did you know that this delicious snack is part of a TV series in Japan? The company hired the Hakuhodo agency to produce an 11-part television commercial series in 2017 to promote Sakeru Gummy. Its 11-part promotional video series makes an unexpected comparison between the Sakeru gummy and the long Sakeru gummy. 

To sell its Long Sakeru Gummy, they made a protracted series of advertisements featuring a narrative on par with a soap opera. Due to the now-famous tagline that was used frequently throughout the ad series, it is now known as the “Long Long Man” series. 

The advertisement series features a well-dressed man known as “Long Long Man” together with a couple who over-dramatize their use of the product. Chi-chan, Tooru san, and Looong Man are featured in the advertisement. In its six-and-a-half-minute runtime, this series covers a lot of ground. For example, Chi-chan gets fascinated by Tooru san’s finding of the long gummy package in the bed. Another episode covers his dramatic revelation of her short life and the comfort she consequently derives from looking at long things. 

Chi-chan and Tooru san are a couple who enjoy Sakeru Gummies. However, Looong Man, who always makes a theatrical entrance and has a smolder like a cupid’s arrow to the heart, keeps appearing in their path. When they run into Long Long Man again on the day of their wedding, Chi-chan attempts to leave Tooru-san for him, but Long Long Man tells them that he had been in love with Tooru-san all along.

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The commercial series is surprisingly enjoyable and well-made despite all of its absurdity. The short length of each ad episode keeps the action flowing swiftly, and the use of musical cues and insane, soap opera-like turns gives the whole thing the feel of a well-done Instagram or Tiktok joke commercial series. 

You’ll be surprised by how easily it stays in your mind. Additionally, each episode features the distressingly irresistible “long, long Ma-Canaan” jingle, which is usually followed by a saxophone riff that paraphrases George Michael’s “Careless Whisper” sax line. And let us not forget that Chi-Chan is obsessed with long things.

Television commercials are an emotional roller coaster with a surprise conclusion. The final message of the commercial, which promoted acceptance and diversity even though it was plainly about candy, was highly welcomed by audiences all around the world. Since its first release in 2017, the Long Long Man advertisement has been translated into many other languages, including English, Spanish, and Chinese. 

Whatever the case, the series’ unexpected finale essentially ensures the Long Long Man commercial a prominent position in the annals of advertising history. The ad was originally only supposed to consist of five episodes

Despite being ostensibly about candy, the commercial’s end message of inclusion and diversity was well received by viewers all around the world. Some fans have gone as far as redubbing the entire series. The ad campaign won the Minister of Internal Affairs and Communications Award at the ACC Tokyo Creativity Awards 2018 as well as other significant recognitions. 


Bottom Line 

Above in this article, we explored amazing, must-try Sakeru gummies that every person visiting Japan should check out. On the Japanese market, gummies are available in a variety of tastes and textures, including sweet, sour, beverage-flavored, and chewy. However, choosing which gummy to try could be challenging with so many choices. That is why we recommend that you definitely try Sakeru Gummy. 

These extremely chewy, zesty, grape-flavored candies come in soft, “peelable” strips that make it easy to break them up into smaller pieces. This candy is a lot of fun to eat and has a great flavor. Genuinely exceptional and unusual.

Please leave a review or any memories of this snack in the comments below. Thank you!

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