5 Discontinued Candy Bars We Wish Would Return

When you think about good old snacks from childhood, plenty of discontinued candy bars pop up. Most of us associate those with times we used to buy our favorite candies after school, during road trips, or whenever we wanted something sweet.

Unfortunately, not many of those nostalgic candies managed to stay on store shelves. Some disappeared because of low sales, others because the brand changed its plans, and the rest couldn’t compete with more modern candy bars.  

In this article, we’ll discuss 5 of those popular candy bars no longer made today that are still adored and remembered around the world. 

1. Marathon Bar

Mars’ Marathon Bar is truly a classic from the 1970s. Anyone who has ever tasted this chocolate bar often says that it was unlike anything else on the shelf at the time. The name itself already sounded interesting because it made the candy feel like something that would last for a long time. But what made it especially famous was probably its unusual shape and size. In fact, this nostalgic candy was an eight-inch caramel bar covered in milk chocolate, which made it look very different from regular candy bars. 

TV commercials relied on the fact, and the packaging even included a ruler to remind customers that they couldn’t eat the bar quickly. And honestly, people would still get good use out of a bar like this during activities, such as watching western films or playing online games on platforms like Mr Bet Casino Login, which always requires snacks that won’t run out after a few sessions. 

The Marathon Bar was discontinued in 1981, which surprised many fans considering its popularity. Cadbury later released a similar bar in the UK called the Curly Wurly, but longtime fans never considered it a fair replacement.

2. Seven Up Bar

Many of us recognize 7UP soda, but not everybody knows that back in the 1930s, there was a chocolate bar named Seven Up. And before you assume that it had something to do with the soda, this candy bar was a completely different product from a different brand.

The main reason why this bar became famous was its unusual structure. The name of the bar is related to the fact that it had seven separate sections, and each section included a different filling. Fans still remember that everybody had their favorite section, and they waited for the one liked most. These fillings included flavors such as caramel, fudge, coconut, cherry, jelly, maple, and Brazil nut. Therefore, it was far from a usual chocolate bar, and tasting it was a complete experience each time. 

The candy was discontinued in 1979, and the reasons were probably connected to confusion with the 7Up soda name, as well as the production costs. 

3. PB Max

PB Max is among those discontinued candy bars that had a very strange reason for disappearing from the market. Mars launched it in 1989, and unlike some candies that failed because people didn’t like them enough, this one was selling well. Customers considered it a perfect combination for people who loved peanut butter snacks but didn’t want a regular chocolate bar.

Still, it turned out that was not enough, and Mars discontinued it in the early 1990s with no explanation. Considering that this candy is still associated with the golden era of 90s snacks, it’s still popular in pop culture and can show up in places you wouldn’t expect, including nostalgic food blogs or entertainment platforms, such as Mr Bet Live Casino, which has various themed games. 

Fans have never really let PB Max go, and you can often notice petitions asking for its return on the internet here and there.

4. Reggie! Bar

If there’s one bar famous for being connected to a real person, it’s definitely the Reggie! Bar, which was named after baseball player Reggie Jackson. The chocolate bar became popular mostly because of its story behind it, even though the fans liked its taste as well. 

The story is that Reggie Jackson once claimed that if he ever played in New York, he’d be such a big star that someone would name a candy bar after him. And that’s what actually happened — the Curtis Candy Company created a candy bar inspired by him. Unfortunately, the bar was discontinued in 1982 as it lost its popularity. The candy made a brief comeback in the 1990s but never fully returned to the market.

5. Butterfinger BBs

The final discontinued candy bar on our list is Butterfinger BBs, which was a bite-sized version of the classic Butterfinger bar. Nestlé decided to relate the marketing campaign to the Simpsons, and as a result, it became a hit with kids quickly. 

Butterfinger BBs were discontinued in 2006, and most likely, it was because they melted so easily, and fans complained about it. Later, Butterfinger Bites were introduced as a replacement, but fans still remember the original version of this nostalgic candy.

Bottom Line

These 5 discontinued chocolate bars are just a few of those lost candies that people still mourn. Bar None, the Wonka Bar, and the Thingamajig are also among those discontinued treats that many fans would love to see return one day. But unfortunately, sometimes corporate decisions, rising costs, or other reasons lead to the disappearance of even the most beloved snacks. 

That’s exactly why discontinued candy bars often become more interesting after they are gone. Once people can no longer find them in stores, they start remembering their flavors and textures with even more nostalgia. We don’t know whether they will ever return or not, but we can at least hope that at some point brands decide to bring back their classics.