The Marathon Bar

The Marathon Bar was a popular chocolate bar that covered a long piece of caramel. It had a distinctive twirled or curly shaped to it. The Marathon Bar was known to last along time when eating it, helping earn its name. It was a popular snack but also a bit short lived as well. The good news is that you can still get a product rather like it, the Curly Wurly. However for some, that may never truly replace the fondness that the Marathon Bar has instilled in their memories. You can read further down on this page more information about the Marathon, such as its history and more.

The Marathon Bar

The Marathon Bar’s History

The Marathon bar was a chocolate bar that was made by the Mars chocolate company. Makers of the famous Snickers, Milky Way Bar, and of course, the wonderful Twix Triple Chocolate Bar. During the time the Marathon Bar had a presence in stores, they were packaged with ruler markings on the wrapper. Most notable, in all of the 7/11 stores in the 70s, you would always see marathon bars on display there, packaged with ruler markings on the wrapper. Probably as a marketing tactic that made it better for the marathon bar to get recognized by children and other potential buyer when they were browsing the candy section. The bar has since been discontinued in 1981 most likely because of it’s similarity to the other candy bars that mars was selling at the time and continues to sell today. It is often said that the marathon bar did not meet expectation, however it is a bit ambiguous to what that means.

The Marathon candy bar was basically a flat braid with chocolate covered caramel. It was known to have had an appetizing and delicious taste to them. You might think that the Marathon Bar would sell good just on taste alone. However Mars also used advertising to help sell the Marathon bar. If you knew someone that knows a thing or two about pop culture history, they would be able to tell you that mars would use a character they named Marathon John, portrayed by the popular western movie star Patrick Wayne. Marathon John would often get into battle using the Marathon Bar.

Cowboy movies were a popular topic at the time, and the movie star Patrick Wayne was used to help garner excitement about the “new” Marathon Candy Bar. Celebrity faces being used to market candy and soft drinks was not as common in the 70s at it is today. Commercials these days tend to be entertaining and humorous in a way that would ensure the viewer would remember their brand through a particular joke or story that the commercial was conveying. In the early years commercials were more informative and direct like a college professor giving a lecture about a subject that nobody cares that much for. Aside from the celebrity that they used to market the bar through television commercials, the bar has left quite an impression on the people that grew up with it’s presence in the candy stores that they would visit if ever their parents gave them enough allowance to purchase one.

A unique attribute to the marathon bar was it’s non-standard size. The bar never seemed to fit on the shelves the way other bars would in the store since the grocery stores preferred slotting instead of putting the boxes that the bars arrived in on the shelves. This is more organized but bars were placed on the shelf outside of the box that they were shipped in. a bigger bar was apparently a big hit with children given that there was more substance for less money when compared to the other bars that were out there.

It doesn’t have much of a rich history since the marathon bar didn’t enjoy a lot of longevity. Because of the poor sales performance from the bar, Mars was forced to pull the product from production and continue on making other bars that were selling more than the marathon. This was probably due to it’s strange structure which seemed to resemble that of a DNA helix. Nobody has ever made a bar in this type of likeness before and it seemed that the people had spoken when the sales weren’t performing very well. The only thing that the marathon bar is remembered for these days is are the ads that were used on television in order to inform viewers about the bar. But to no avail given that people might not have liked them the way mars had planned them to be. The marathon chocolate bar really earned it name because the bar was known to have taken a long time to finish. Probably due to the types of ingredients in the bar that made it extremely chewy and hence made it take a long time for the consumer to break it down well enough to swallow it. Consumers prefer to eat a regular bar with little likelihood for having to chew the bar for much more longer amounts of time than they would’ve expected.

The marathon bars are no longer being produced by the mars company. However, A company called Cadbury seems to be making a bar that resembles the marathon bar, The bar isn’t sold in the united states given it’s history as being short of successful in the country. The bars are instead produced and sold from the UK which is where the Cadbury company is based in. The company sells a bar that they call the Curly Wurly, in due to its curly construction. These bars aren’t likely to be found in the united states inside of the average convenient store and super market. You would have to go to a specialty store that sells imported good that you wouldn’t find anywhere else. A nice store to potentially find these bars is World Market. World market has been known for selling it’s large imported supply of wine, tea, furniture, Italian soda and a random assortment of candy from countries like china, Italy and the UK where the Cadbury company is based. The figures and sales statistics for these bars aren’t known since these new bars have gone unnoticed from the public’s from the average person’s prospective that would casually purchase these types of foods. So there is very little way for someone to give information about how these are selling. But potentially they should be selling decently in the UK if they are selling them here.

If you have a product that is good enough there is no way to resist reaching out to other parts of the world. Coca Cola has built an empire operating on these principals. Compare that to Pepsi which isn’t known for being as common ad Coke but is one of cokes biggest competitors. The competitors for Cadbury are very diverse because there are dozens of candy companies in every country. Given that not all candy companies are likely to sell their products outside of their country there is likely a chance that the bar is struggling to far well with other candies in these parts of the worlds where preferences and purchasing habits when faced with the impulse shoppers instance when purchasing a treat that they never had expected to purchase when the day began.

What these bars lack in history and influential characters that may have participated during it’s development, it makes up for it in the small and obscure legacy it has left behind. Although the marathon might not be known for it’s flavor and how appetizing it was when it was being sold as much as it would be known for it’s unusual shape and form in addition to it’s television advertisements. There is a small following on the internet that are hoping that one day mars would bring back the bar. Not just the bar itself but also it’s elementary school style ruler print on the wrapper. And it’s color scheme that shouldn’t be confused with the one hundred grand bar which is also produced by the Mars company. This may never happen but these old fans of the marathon bar can still reminisce of the old days by purchasing a curly wurly from their closest import store.

The Year Marathon Bar Was Invented:

The Marathon Bar was invented in the year 1973. This candy bar first hit shelves in the month of August. Marathon Bar seemed to do well at first, but as time went on its produced slowed and then was ceased by the Mars candy company.

The Company that Invented The Marathon Chocolate Bar

The company that made the Marathon Bar is the famous Mars candy company. Mars incorporated makes many different types of candy such as Crispy M&M’s and the PB Max bar.

Do they Still Make The Marathon Chocolate Bar?

Many people wish to know if the marathon chocolate bar has been discontinued. Yes, the marathon bar is no longer made by the mars company anymore.

Why Was The Marathon Bar Discontinued?

It appears that the Marathon Bar was discontinued because it did not meet sales expectations. However regardless of the reason the Marathon chocolate bar is no longer made, one thing is sure many people would like it back. There have been many requests from fans that the Marathon candy bar be returned to production, but as of yet no word has been said of it being made again.

When Was The Marathon Bar Discontinued?

The Marathon Bar was official discontinued in the year 1981 by Mars. It is thought that the marathon bar was discontinued apparently due to not meeting company expectations.

Can I Find The Marathon Bar For Sale?

Sometimes out of production candy is still in stock. However if your looking for the name brand Marathon Chocolate Bar, then sadly we have not found any sources for them. Not the ones actually produced by the mars cooperation at least. We do however have a almost identical replacement, The Curly Wurly.

The Alternative to the Marathon Bar – The Curly Wurly

The Curly Wurly is basically the replacement to the Marathon Bar. The Curly Wurly looks, feels, and tastes almost identical to the Marathon Bar. In fact many people believe the Curly Wurly tastes even better then the Marathon bar did. It is not made by Mars however, it is instead produced by Cadbury. Cadbury is a famous British chocolate producer, who makes products such as Caramello and Cadbury’s Dream Chocolate.

Recollection Story Of Marathon Bar

I still miss the Marathon bar to this day, despite all the time that has past. Its been years since I tried one, but I still rue to the day the Marathon bar got discontinued. I tried the Curly Wurly and I liked it, but their is something about the taste and memory of the Marathon that just reminds me of the golden days as a child. I grew up around the time it was popular, and I was soo disappointed when it was discontinued in the 80’s. I was an only child so me and my friend would often eat these after going trick-or-treating on Halloween, it was good times.

The Marathon Bar’s Advertisements and Commercials

The Marathon Bar used a unique marketing tactic for its time to sell its product. Back in the 1970’s most commercials where more flat and explanative, more like a brief informative lecture, rather then a mini TV episode as we know TV commercials today. In order to help promote the marathon bar, a famous cowboy film star was enlisted to play Marathon John, the Marathon candy bar touting cowboy! In contrast to the more slower and dull commercials of the time, the marathon bars advertisements aimed to be fast pace and exciting.

Marathon John and his arch nemesis “Quick Carl”, would often duke it out on TV for viewers. The commercials would typically show Quick Carl causing mischief, proclaiming himself to be extremely fast at everything. When Marathon John comes riding in to save the day. Marathon John would toss Quick Carl a Marathon Bar, daring him to be able to eat it fast. The nature of these commercials likely revolved around the idea that the Marathon Bar was large and lasts a long time as you eat it.

Marathon Bar FAQ:

Frequently asked question and answers about the Mars Marathon Bar!

Question: Is the Marathon Bar Discontinued?

Answer: Yes, the Mar’s Marathon Bar is now discontinued.

Question:: What was the reason for Mars Marathon Bar ending?

Answer: It was claimed that it was due to the candy not meeting sales expectations.

Question:: What year did the Marathon Bar cease production?

Answer: Production ceased in 1981, 8 years after the Marathon caramel candy bar was introduced to American Markets.

Question: Can the Marathon bar still be bought?

Answer: Everyone wants to know if the Marathon bar is still for sale, but any unsold bars should have expired by now. Its likely no good Marathon bars still left in edible condition.

Question: What year was the Marathon Candy Bar first made?

Answer: The Marathon candy bar was first made in the year 1973, released in the United States.

Question: Who made or makes the Marathon bar?

Answer: The Marathon bar was formerly made by Mars, Incorporated. Mars is a major food producer, and a major candy distributor.

Question: What is the difference between a United States Marathon Bar and a United Kingdom Marathon bar?

Answer: The United States Marathon bar is a long piece of twisted breaded caramel and chocolate. The United Kingdom is a rectangular and much more normal shaped chocolate peanut butter bar, it was eventually renamed the Snickers bar in the U.K. (It was already called that in the United States)

Question: Are there any other versions or alternatives to the United States Marathon bar?

Answer: Yes, there is the Curly Wurly, most find this a suitable alternative. The Curly Wurly is very similar to the Marathon, but they do have some slight differences. Mars Incorporated is not the producer of this one however, it is made by Cadbury, the popular British chocolate manufacturer.