M&M’S

M&M’S are small chocolate candies that are in the shape of something like a button. M&M’s are different colors and have a candy shell around the chocolate center. M&M’s were invented in the year 1941, and come in many different varieties. M&M’s have a letter “m” on one side of the candy, and come in colors such as red, brown and green. This candy has used the slogan “Melt in your mouth, not in your hand”, which it first began using in 1954.

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M&M’S

M&M’S History And Information

M&M is a small piece of chocolate candy inside of hard sugary shell that is usually colored. While once only sold in the colors of red, yellow, green, brown, orange, and violet; there has been massive extensions on both the flavor, texture, and branding of the M&M. Today, there are just under 50 different variations of the M&M style. Some interesting ones are Candy Corn White Chocolate M&M’s, Jalapeno M&M’s, Pumpkin Spice Latte M&M’s, Crispy M&M’s, Pretzel M&M’s, and Mint Dark M&M’s. The current owner of M&M candy is Mars Inc. The very first M&M was introduced on September 10th 1941. The original color’s produced in 1941 were red, yellow, green, brown, orange, and violet. An average batch of M&M candy comes with 30% brown, 20% each of yellow and red, and 10% each of green, orange, and blue.

You may be wondering how the M&M is made and what is used to make this candy. The M&m has two main components. One component is the liquid chocolate on the inside in its hardened form. The main ingredients to form this part are chocolate liquor, whole milk, cocoa butter, and sugar. The second component of an M&M candy is the outer shell made from a mix of sugar and corn syrup. A brief quickened explanation of the manufacturing process to make an M&M is liquid chocolate is first poured into tiny molds and allowed to harden. The chocolate pellets are then put through a process called panning; which is where they are sprayed with liquid candy made of sugar and corn syrup. The final coating is the designated coloring which is added at the very last and final step.

For a bried time during the time-period of the 1930’s Forrest Mars. Sr. spent time in Europe and got his big idea for the M&M candy. This idea behind why he created the M&M candy is from his time spent witnessing the need for a resistant and durable candy that withstood the temperature. Over-sees Mars witnessed soldiers during the Spanish Civil War period between 1936 to 1937 that favorited chocolate encased in a hard sugery shell. The invention of the M&M was inspired by the british candy called smarties made by the Rowntree company in 1937. As a result, he was inspired to create a candy that could be used for the average American Soldier serving in World War 2.\

In 1941, Bruce and Mars finally patened the invention behind the M&M candy and the very first M&M’s were sold. The two M’s represent the names of the founders of the M&M candy. The first person is Forrest E. Mars Sr., and the other partner is Bruce Murrie, who happens to be the son of the Hershey Company’s president and one of Mars companies’ biggest competitors in the candy business. This partnership was a combination of two of the most well-known candy makers of the time and in history. Bruce Murrie, who brought his knowledge of his famous delicacy of chocolate-making expertise, and Forrest Mars, a very ambitious business man looking to create the best candy to measure up to his father’s business.

In the first years of production and sometime in the year 1940, M&M became an exlusive product for American soldiers and were added to American G.I rations as a “high energy” snack. During this time, M&M sold in simple brown plastic bags. Just one year later, M&M’s became available to the public. Many changes took place in the 40’s and 50’s as M&M went into its additions and branding phase of the business. In the early year of 1941, the design for M&M was patented on March 3rd 1941 where production first began in Newark, NJ. In 1949, Murrie sold his shares of the business to the mars family. The official “M” logo on each piece of candy was established in the year 1950. It was one of the branding mechanisms used by the company Mars to eliminate competitors potential imitations of the candy. In 1950, the black imprinted “M” on each candy was its first unique trademark for the brand. Soon thereafter, the addition of the production variety started with M&M’s Peanut Chocolate Candies in 1954. In that same year, the lettering of the “M” on the candy was changed from black to white. Another important business strategy that emerged was the very first solgan that developed for the M&M candies, “It Melts In Your Mouth, Not In Your Hands”, which was trademarked that same year.

Changes in color variations: In 1949, tan replaced violet. In 1954, M&M peanut chocolate candies were introduced in all brown. In 1995, blue replaced the tan color for M&M. Changes in color variations: In 1949, tan replaced violet. In 1954, M&M peanut chocolate candies were introduced in all brown. In 1995, blue replaced the tan color for M&M.

The Year M&M’S Was Invented

M&M’s was invented in the year 1941 and was first made in the United States.

The Company That Owns M&M’S

The company that owns M&M’s is Mars, Incorporated, an American global manufacturer of confectionery and other food products. Mars, Incorporated also makes products such as Twix, Snickers and the Milk Way bar.

M&M’S Slogans

M&M’s have come up with a catchy slogan for their brand, being, “Melts in your mouth, not in your hand”. This slogan was first used in the year 1954.

Buy M&M’s Online

M&M Commercials

Here is are some video advertisements for M&M’s.