Twix is a cookie (or biscuit for some) that consists of a shortbread-like substance covered with ingredients like chocolate and caramel. Made using ingredients such as Enriched Wheat Flour, this candy bar is very chocolaty, crunchy, and just begs for a drink when eaten. Twix was first produced in the United Kingdom under the name Raider before its name was changed to Twix after its introduction to the United States. Twix comes in a aluminum-like wrapper and usually comes with 2 or 4 stick-like or cylindrical shaped cookies (biscuits) per package. The classic Twix has a flat bottom and a ridged top-side, with chocolate coating the cookies and often caramel, peanut butter ,and other confections inside that are surrounding the bread-like interior of the candy bar. Twix is not the most popular candy bar in the world, but has fought hard with multiple new flavors and styles to become and remain a popular confection with many fans worldwide.
Twix History And General Information
Twix is a butter cookie bar, covered with caramel and dairy milk chocolate, and was invented back in 1967 by the Mars Limited. To be specific, it was first created in Mar’s Slough factory in the United Kingdom. After thriving for over a decade in the UK under the Twix’s original name of ”Raider”, what would be called Twix saw the light of the American market in the year 1979. In the US, the chocolate bar used the slogan “Chocolate, Caramel, and a Surprising Cookie Crunch”. Back then, it had a packaging of a gold wrapper with orange text. It ads always included the chocolate bar slit in two, showing the soft caramel and the chewiness of the bar.
The now popular Twix bar was not always a favorite chocolate bar of customers during its history. In the 1980’s, Mars noticed a stagnancy in the sales of the candy bar. Raider wasn’t fetching revenue for the company to a level that was expected. Therefore, the company started to look for alternatives or improvements in the existing product. It was not until 1983 when the company finally hit the bullseye with the peanut butter Twix. In this new Twix bar, the caramel layer over the butter cookie was replaced with a soft peanut butter blend. This change in the bar resulted in captivating the market which was earlier not as excited for the Twix bar.
As the chocolate bar’s sales caught pace, the Mars Company renamed the bars from “Raider”, to “Twix” worldwide. The company released a slogan for it translating to “Raider is now Twix, nothing else changes”. This worldwide re-branding of an old bar of the company took place between the years 1991 and 2000, where it was not always welcomed with open arms. The public took it as the company’s attempt to get an old product, which had been losing sales, back into the market. This belief spread so much throughout countries like Germany that the name Twix had become synonymous with many as a cynical re-branding. The “meme” became to be used in politics and the corporate world to symbolize a mere new coat of paint to try to re-image something.
After the re-branding of Raider, the market also saw launches of various varieties of the Twix chocolate bar in the 1990’s. This was looked upon as the Mars Company trying to strengthen its brand image and product portfolio. The new varieties included Twix cookie and cream, dark chocolate, white chocolate, fudge, coffee, mint slice, triple chocolate and orange flavor. Some recent launches of flavors of the Twix bar are Twix Cappuccino and Twix Java.
The Twix bar was also used to enter the markets that Mars Inc. traditionally did not target. Frozen Twix bars were distributed into the supermarket chains and mall ice cream vendor iceboxes during the 1990’s. This gave the company a way to enter the ice cream market and compete for sales. This was perhaps part of the company’s plan to stimulate its overall product development during the period. The frozen Twix Bars received a positive response from customers which resulted in rising sales for Mars, outside of their original markets.
The Mars company has faced quite a lot of criticism for the ingredients used in its products as well. A recent controversy that Mars had to deal with regarding Twix was in 2007. The manufacturer started using animal rennet in place of the whey used in the candy bars which led to protests and negative publicity of the company. Mars did agree to halt the usage of animal rennet in the candy bars, starting from 2008, but it was found later that certain candy bars still had the ingredient in them. These candy bars include Twix. Besides that, the company publicly accepted that it did not plan to stop the usage of animal rennet in its products. This has also made certain products, including Twix bar, unsuitable for vegetarians. However, an executive of the company did say that some popular candy bars for the company would be made vegetarian in the “near future”. The company claims that there had not been any significant impact on the sales of its products since the issue was raised.
Mars continues to release new flavors of the candy and some of the latest flavors launched by Mars for the brand include Twix Fino and Twix Coconut. Twix is one of the more popular candy bars in the United States. In 2012 it was reported that Twix had sold more then 161 million units and had nearly 194 million in dollars worth of sales. Twix was reported to be the sixth most popular candy in 2012. In the year 2015 it was reported that Twix had generated $169.9 million in revenue. In 2017 it was reported that Twix generated 63.1 million dollars in sales. Twix has been sold worldwide since 1999, and can be found in countries such as Austria, Belgium, Denmark, Finland, France, Germany, Greece, Israel, Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, The United Kingdom, The United states, and Turkey.
The Year Twix Was Invented
Twix was invented in the year 1967 by Forrest Mars Sr. and the Mars Limited company. The candy bar was first sold in the United Kingdom and was later introduced into the United States in the year 1979. By 2019 Twix has been sold world wide and can be found in many countries, such as Spain, Poland, Norway, Switzerland, Turkey and Luxembourg.
The Person Who Invented Twix
Twix was invented by Forrest Mars Sr., son of the owner of the company Mars. Forrest Mars Sr began his company Mars Limited on May 17, 1932, in the United Kingdom, Slough. His move to create the international branch Mars Limited was due to some disagreements with his father. Forrest Mars Sr first created the now famous Mars Bar before later going on to have his company invent the now famous Twix, though the candy was originally called Raider.
The Original Name Of Twix
Twix was not always the original name of the candy bar that is now known by such said designation. The name Twix was introduced circa 1980’s, after the candy bar moved from being a European sold candy that was mainly popular in the United Kingdom into the United States snack and candy market. The original name of Twix was called “Raider”. The name Raider was changed to Twix seemingly to try to promote interest and refresh sales. While the name Twix was well accepted in the United States, other countries were not such a fan of the name change from Raider. Much of the negative comments regarding the name change seemed to be linked to negativity around the idea of trivial changes being used to fix an otherwise non-trivially perceived problem. This seemed to revolve around the culture at the time and in those locations, as it often said that Twix was used in public commentary as a political and business reference to simply renaming a potential problem rather then making real change to fix it. Over time it seems that the world as learned to accept the name Twix, and the name changed was completed around the year 2000, 9 years after the worldwide transition of the name began to take place in 1991.