Skittles are a small round chewy candy that comes in many different colors in a bag. Skittles tag line has often been “Taste the rainbow”, to signify the colorful aspect of the candy. Skittles are fruit flavored, and while they look much like their more chocolate relatives, M&M’s, they are in a niche of their own. Unlike the chocolate flavor you might expect from other small colorful candies, such as Reese’s Pieces, Skittles instead offers a much more chewy and flavorful experience. Skittles comes at the candy market from a somewhat unique angle, looking much like its “competition”, but tasting different.
Skittles General Information And History
Skittles is a fruit-flavored candy which comes in a variety of flavors. With its vibrant colors, it is quite popular among children and teenagers. Initially, the candies used to come in standard red packaging. However, in recent times the packaging has seen a wide array of colors after it launched different variants of the candies. The most recently introduced colors include Tropical, Sour Skittles, and Wild Berry.
Skittles have the letter “S” written on them, and come in numerous colors and flavors. For instance, yellow has a lemon flavor, green has lime, purple has grape and so on. The Wrigley Company, current producer of the candies, even also launched the “Taste the rainbow” campaign as part of its marketing in 1994. There has been a rumor that all the candies in Skittles actually taste the same. The rumor claims the different colors just cause the consumers to feel as if they taste different. This has been debated and it seems the company Mars Wrigley Confectionery denies the claim and asserts that Skittles have different flavors for each color. Nonetheless, this rumor does not change its status as one of the most popular candies in America. It did take many consumers by surprise though.
Skittles was commercialized for the first time in Britain, back in 1974. Its production and supply remained restricted to Britain until five years after 1974. After that, the company expanded to North America and it was in 1979 that Americans were able to “taste the rainbow”. While there is concrete information about where the candies were first produced, there is only a pinch of knowledge about who produced it for the first time. Consequently, this is nothing but stories about the pioneer of this popular candy.
One of the stories says that the idea of Skittles came into the mind of British man named Mr. Skittles while he was gazing at the rainbow and pondered upon how it might taste. Hence, the “taste the rainbow” campaign. However, nobody can really approve of that story as of now. Alternatively, others claim that although Skittles was produced by its current manufacturer, it is speculated that the first production was done by an unknown British firm.
The original flavors of Skittles were Strawberry, Orange, Lemon, Grape, And Lime. Eventually a new version of “Original Skittles” was created with a new flavor lineup. It was similar to the first batch of flavors but replaced the green “Lime” Skittle with Green apple Instead. The packaging still says “Original” on the new version. A special edition called “Long Lost Time” was released that was based on the old original version and includes lime flavored Skittles in the bag.
The name of the candy, Skittles, seemingly comes from a game called “skittles”. It is because the shape of the candy resembles that of an object used in the game. The game is close of bowling: one has to throw a wooden or rubber sphere at 9 pins. It used to be played in England, Scotland, Wales and various European nations. The sphere is called “skittle”. Many believe that the name came from here, but there is no firm evidence of the same.
The popular slogan “taste the rainbow” comes as the candy has various kinds of colors and smell to it. This slogan first came up in 1994, which shows it has a come a long way without losing its fandom. This incredibly catchy slogan was made by an advertising agency in New York known as D’Arcy Masius Benton & Bowles. Along with the slogan, the agency came up with the design of Skittles as well.
As part of its marketing, the company hit social media websites in 2009 with its brand in hopes of attracting more customers. Marketing on the internet and social media have definitely been successful as the company now has its own website, along with an impressive presence on Facebook, Twitter and YouTube. In addition to social media and internet campaigns, the company attempted to target more market segments in another thoughtful way. Skittles changed its ingredients in order to make it appropriate for vegans and vegetarians. To be specific, the gelatin was transformed into a vegan variety. Now, Skittles do not animal products of any form.
Back in 2016, Skittles launched limited-edition candies which were completely white in color. This may seem out of place considering the slogan “taste the rainbow”. However, this move by the Wrigley Company was in light of the Gay Rights Movement. To show the support of the company for same-sex marriages, and the legalization of the same, it started to the production of these limited edition candies to be sold in the month of June in that year. During that time, the month of June came to be known as LGBT Pride Month. The company even included an explanation on its packaging of these colorless Skittles. From then on, the company has regularly produced the limited-edition Skittles in the month of June.
Skittles has been used for representing beliefs other than that of gay rights as well. Back in 2010, during the case of the shooting of a black teenager named Trayvon Martin, Skittles was used as a symbol of Martin’s innocence. The shooter, George Zimmerman claimed that he shot the boy dead in self-defense. According to Zimmerman, a neighborhood watch coordinator, Martin was attempting to rob a neighboring house. However, after an investigation was conducted, it was found that the teenager did not have any equipment or weapon that was indicative of a burglary. This is where Skittles comes in: the boy had a Skittles packet in his pocket, which was said to apparently have showed the child inside him, who could not engage in such an act. Following the acquittal of Zimmerman, many protesters came out on the roads and used bags of Skittles as their flags for the protest.
Skittles has remained a popular candy over the decades since its introduction, and is regularly found in candy store’s more prominent candy sections as of 2019. In the year 2018, it was reported that Skittles was the most popular Halloween for several states. Mars Wrigley Confectionery has offered a year of free candy, including Skittles, as a sign on bonus for becoming an intern with them. While it is hard to judge how many people applied to the internship to get their hands on candy, it is not shocking given the popularity of Skittles that some many have applied just to get the added bonus of a years supply of it. Skittles has been sold in more than 65 countries and has been the second most popular candy for a time in the United States.
The Year Skittles Was First Made
Skittles was first produced in the year 1974, being first introduced in Britten. Skittles was introduced into the United States in the year 1979. It is possible that a person or company may have dreamed up Skittles as an idea for a candy product earlier then 1974, as the person or group who truly invented Skittles is still unclear.
The Company That Owns Skittles
Skittles is owned by Mars Incorporated, and is sold under its Mars Wrigley Confectionery subsidiary. This subsidiary is from the Wrigley Company, whom Mars Inc acquired in 2008 and merged with its chocolate division in 2016. Mars Incorporated is American based global manufacturer of candy, and owns others candies such as its namesake the Mars chocolate bar, and through its ownership of Wrigley, Starburst Candy.
Skittles Slogan is “Taste The Rainbow”. It is a catchy slogan, and one that invokes much in the way of senses when someone hears that saying. The Taste The Rainbow slogan was created by a New York ad agency called D'Arcy Masius Benton & Bowles. Another slogan for Skittles is “Believe the rainbow”, a change, but still one keeping the word rainbow as the running theme in catchphrases for Skittles.
How Skittles Got Its Name
There is a unconfirmed rumor that Skittles the candy was based after a game called Skittles that was once more prominent in England. The game was similar to bowling and in this game you throw a rubber or wooden sphere called Skittles at 9 pins. This however may just by a myth, and there is no hard evidence that this is really how the candy Skittles had its name inspired from.
Types and Flavors of Skittles
Here is a list of the different types and flavors of Skittles:
Sweet and Sour
Trick Plays Skittles (Football themed Skittles Edition where the colors don’t match the flavors)
Riddles Skittles (Special Edition where the colors don’t match the flavors)
Impostors Skittles (Special Edition where the colors don’t match the flavors)
Orchards (Includes the flavors Cherry, Lime, Peach, Red Apple, and Orange.
Cauldron (Seasonal edition with the flavors Lurking Lemon, Twisted Tangerine, Bogey Berry, Gripping Grape and Petrified Pear.)
Skittles Crazy Cores
Double Sour Skittles
Chocolatey Eruption Skittles
Berry Explosion Skittles
Bubble Gum flavored Skittles
Skittles Fizzl’d Fruits (Fizzes when eaten.)
Tangy Tropical (Includes the flavors: Kiwi Lime, Mango Tangelo, Pineapple Passionfruit, Banana Berry, and Strawberry Star Fruit).
Fruit And Creme
Brightside Skittles (Includes the flavors Watermelon, Pink Lemonade, Tangerine, Kiwi Banana, and Paradise Punch.)
Darkside Skittles (Includes the flavors: Black Cherry, Blood Orange, Dark Berry Midnight Lime, Forbidden Fruit flavor, and some versions had Pomegranate flavor)
America Mix (Red, white, and blue colored Skittles edition)
Love Mix Skittles (Valentines Day Edition)
Freeze Pop Skittles (Limited Edition)
Long Lost Time (Limited edition that includes Lime flavored Skittles.)
Sour Wild berry
Sour Skittles With Green Apple And Watermelon
Carnival flavors (Limited edition featuring the flavors (Candy Apple, Bubble Gum, Green Slushy, Cotton Candy, and Red Licorice.)
Chocolate Mix (Includes the flavors S’mores, Vanilla, Chocolate Caramel, Chocolate Pudding and Brownies Batter)
Zombie Skittles Edition (includes the flavors Mummified Melon, Chiling Black Cherry, Blood Red Berry, Petrifying Citrus Punch,and Boogeyman Blackberry.)
Desserts Edition Skittles (Includes the flavors Orange Creme, Key Lime Pie, Strawberry Milkshake, Blueberry, and Tart Raspberry Sorbet
Skittles Dips (Special Edition with a creamy flavored yogurt coating.)
Mint Skittles (Includes the flavors Peppermint, Spearmint and Cool Mint)
Skittles Confused Edition
Blenders (Blended fruit flavors. Includes the flavors: Melon Berry Burst, Strawberry Lime Blast, Watermelon Green Apple Freeze, Cherry Tropicolada, and Mango Lemonade Freeze.)
Skittles Ice Creme (Limited Edition)
Fruit Skittles Bubble Gum (New Edition)
Xtreme Fruit Skittles Bubble Gum flavor (New Edition)
Carnival Skittles Bubble Gum (New Edition)
Seattle Mix (Superbowl Edition Skittles)
Sensations (Includes the flavors: Chili Berry, Sour Apple, Lemon Tingle, Cool Raspberry, and Juicy Orange)
Here are some Spin-off products for Skittles:
Skittles Chewies: This is a spin-off to normal Sklittles and has no shell around the candy. Depicted as a Skittle breaking out of its shell on the packaging art, Chewies is a softer and more chewy version of Skittles. Chewies were introduced in the July, 2018, in the United Kingdom. The colors of Skittles Chewies looks less vivid then their normal counterparts, and taste like original Skittles but without the shell.
Skittles Shake: This is a type of shake produced with the Skittles branding. It has been described as tasting similar to a crushed up Polly Pocket. The shake is large and vibrate in color, but one person who reviewed the Skittles Shake seemed to think it tasted nothing like Skittles and reviewed it negatively.
Skittles Ice Cream: The packaging on this ice cream based spin-off says “Skittles Cooler, made with fruit; Fruit flavored candies with ice cream wrapped in refreshing strawberry sorbet” This is a “Skittles” red colored candy bar with the red colored sorbet wrapped around pink ice cream speckled with skittle colored pieces.
Skittles Strawberry Freeze Drink: Introduced by Taco Bell, this red colored frozen drink is strawberry skittles flavored. The Skittles frozen drink was introduced in 2018.
Skittles Rainbow Party Cake: Skittles is a ridiculously delicious looking party cake. It is small and colorful, and has skittles embedded into the cake. The outside of the Skittles Party Cake is has orange, yellow, green, and purple colored frosting. The inside of this magical looking cake contains purple, yellow, and orange layers inside.
How To Buy Skittles
You can easily find Skittles in many stores, with it often being in stock at businesses such as Rite Aid, Big Y, and even Staples. Skittles is a popular candy and you can often find the original variety and sometimes other flavors on sale in many common locations. You can also buy Skittles online if you are hunting down a special flavor or if there are no locations close to you that stock the product. You can check below for a list of stores that may sell Skittles, and further on down for offers to buy Skittles online and have them sent to you.
Stores That Sell Skittles
Here is a list of stores that may sell Skittles:
Stop & Shop
S&S Mini Mart
Buy Skittles Online
You can buy Skittles online and have it sent to you by checking below!
This review is for the classic version of Skittles.
The first thing that strikes someone about Skittles is its red packaging, it is standout and noticeable. The red color grabs the eye, and the rainbow on the package combines with it to give a striking impression of a fruity snack product calling out to you. Opening the package of Skittles gives only a slight sticky-sweet smell with a hit of fruit to it. The typical bag of Skittles contains 5 colors: Red, orange, yellow, green, and purple. Though after reviewing the Skittles up close and personal, the purple color looks a bit brown honestly, but maybe it’s just me. As for the flavor of original Skittles, it can be a bit hard to discern the individual flavors, but there does seem to be a subtle different in the taste of the different colors. The red seems to be a bit more sweet, the yellow a bit more tang, though honestly it is hard to tell a bit difference in the color's flavors.
Overall Skittles gives off a general "fruity flavor" when you eat it. If i had to describe the overall flavor, i would call it "rainbow". That may not be on the human taste bud palette, but there you go anyway. Skittles does have a rather pleasant fruit, even if it is a bit hard to describe. The product does taste good, and is an enjoy candy to snack on. Skittle can be a bit chewy, more so then other chewy fruity snacks, such as Fruit By The Foot. Skittles competes in a crowed candy market, most snacks that are not chocolate often seem to have a fruit flavor of some sort, but Skittles manages to do it right. It adds a pleasant fruit flavor, an eye catch package, with a colorful rainbow of candy pieces to snack on. The chewy nature of this candy means that it tends to last while, so you can enjoy a bag to yourself and may find that your still chewing on some of Skittles round candy pieces nearly an hour later.
Sour Skittles Review
This review is for Sour Skittles.
Sour Skittles gives you the same texture and chewing properties of the classic Skittles, but the flavor is way more interesting. While Sour Skittle’s taste veers away from the normal sweet route, and it can be a bit shocking to taste sour in Skittles, the flavor is very enjoyable. Much like the original Skittles, the flavor of the different colors of small round candies that are included Sour version are hard to distinguish in terms of individual flavor. This seems to be even more with Sour Skittles versus the original, as the former mentioned is covered with a sour-sugar of sorts. This masks the flavor of each individual piece of candy, and creates a barrier to prevent your tongue from touching the candy shell before it is coated in sour-sugar. So it can be hard to pick out the individual taste of the flavors, but is it still good? Yes, it sure is.
This version tastes much like the original version does it after it has been in your mouth for awhile, but at first taste it delivers a fairly powerful blast of sour flavor. After chewing it for a short time that sour flavors gives away to a sweet and fruity taste that is more akin to the classic version. This candy is more rough in its outer texture then the classic version with its smooth external shell, owing to the fact it is covered in viable and feelable sour-sugar. These chewy little candies are delicious and are a nice choice for someone looking for a candy that is sour, yet fruity, chewy, and sweet.
I had some good times with Skittles when growing up. It was one of my favorite candies when i went to the movies with my family, and it would be the first candy i asked for when my mom offered to get me something from the store. I loved Skittles, they are were so colorful, and almost had a magical quality to them. I went wild for the fruity taste, and loved the sweetness to it. I would always try any limited flavors i could get, and would beg my mom or dad to buy them for me constantly. I ate other types of sweets also of course, it is just that Skittles was always one of the best out there in terms of candy. There is just something about it that invokes the feelings i used to get as a kid even know when i look at that bright red packaging as an adult. I guess that is why it became popular in the first place, it is just a great candy and people like it.
Why People Like Skittles
Skittles has a lot of things for people to like about it. The candy is bright, colorful, and pleasing to the eye; It is simply nice to look at. Also, it tastes good to many people, with many loving the fruitiness and flavor Skittles provides. Skittles are easy to eat, don’t melt easy, and give people a chewy snack to enjoy. Skittles are a child’s dream, and while some toys have to worry about looking like candy, Skittles candy looks almost like a toy. The pleasant look they have and their chewy nature makes the candy somehow more fun and engaging to eat. The fact that people like Skittles very much is reflected in the candies popularity, sales, and reach. You can find Skittles for sale in many locations, and it is one of the commonly found candies you can expect to receive from the (kindhearted) folks who give out candy during Halloween.
One of the most predominate features of all packages of Skittles is how the name “Skittles” is always in white, regardless of the flavor and type of packaging. While the original version of Skittles has its classic trademark red, other varieties use colors. Wild Berry Skittles uses purple as its main color for its packaging style, and Tropical Skittles uses blue for its main color in its packaging theme. Regardless of the main color, size of bag, or variety, the name “Skittles” is posted in large white letters in across the center of every bag of the candy. The name in the center of the packaging art is always arched, and written in a slanted style. Skittles general comes in single serving bags, but sometimes they can come in larger pouches instead.
Counting The Amount Of Skittles In A Bag
Snack History was curious about how many Skittles come in a bag. We decided to both count how many Skittles came in a bag and also what color/flavor distribution there was. The first type of Skittles tested was a bag 51 gram bag of Sour Skittles, which we emptied the contents of to count the total amount and the amount of each individual color. Counting the total number of Sour Skittles in the bag, we came out with a total of 44 individual Skittles candies that came in the 51 Gram package. Counting the individual color and flavors that came in the bag, we came out with the following information. 11 Strawberry, 9 Grape, 9 orange, 8 Lemon, and 7 Green Apple candy pieces was included in the bag. So it looks as if the Skittles brand is favoring Strawberry to be the most common flavor to be included in the Sour Skittles bag, with the Green Apple flavor to be the least included of the flavors.
Skittles Ingredients And Nutritional Information
The following information is for Skittles original version (61.5 Grams Bag)
Ingredients: Sugar, Corn Syrup, Citric Acid, Hydrogenated Palm Kernel Oil, Less Than 2% Of: Citric Acid, Tapioca Dextrin, Modified Corn Starch, Natural and Artificial flavors, (Red 40, Yellow 5 Lake, Yellow 5, Yellow 6 Lake, Yellow 6, Blue 2 Lake, Blue 1, Blue 1 Lake)
Package Reads: Gluten Free, Gelatin Free.
Nutrition Facts: Serving size (1) 61.5 Gram package, Calories per serving: 250, Fat Calories: 25, Total Fat: 2.5 Grams (4% DV), Saturated Fat: 2.5 Grams (13% DV), Trans Fat: 0 Grams, Cholesterol: 0mg (0% DV), Sodium: 20mg (1% DV), Total Carbs: 56 Grams (19% DV) Fiber: 0 Grams (0% DV), Sugar: 46 Grams, Protein: 0 Grams, Vitamin A: 0 (0% DV), Vitamin C: 0 (0% DV), Calcium: 0 (0% DV), Iron: 0 (0% DV).
% DV = Percent Daily Value. Percent Daily Values are based off a 2,000 calorie diet.
Information taken from back of original Skittles 61.5 gram package in 2019. Ingredients and nutrition facts can change. Always read the label of the product you eat.
Skittles Sour Ingredients And Nutritional Information
The following information is for Skittles Sour (51 Grams Bag)
Ingredients: Sugar, Corn Syrup, Citric Acid, Hydrogenated Palm Kernel Oil, Less Than 2% Of: Tapioca Dextrin, Modified Corn Starch, Natural and Artificial flavors, Colors (Red 40 Lake, Blue 1 Lake, Blue 2 Lake, Yellow 5 Lake, Yellow 6 Lake, Titanium Dioxide), Sodium Citrate, Carnauba Wax.
Package Reads: Gluten Free, Gelatin Free.
Nutrition Facts: Serving size (1) 52 Gram package, Calories per serving: 200, Fat Calories: 20, Total Fat: 2 Grams (3% DV), Saturated Fat: 2 Grams (10% DV), Trans Fat: 0 Grams, Cholesterol: 0mg (0% DV), Sodium: 15mg (1% DV), Total Carbs: 47 Grams (16% DV), Fiber: 0 Grams (0% DV), Sugar: 36 Grams, Protein: 0 Grams, Vitamin A: 0 (0% DV), Vitamin C: 0 (0% DV), Calcium: 0 (0% DV), Iron: 0 (0% DV).
% DV = Percent Daily Value. Percent Daily Values are based off a 2,000 calorie diet.
Information taken from back of Sour Skittle 51 gram package in 2019. Ingredients and nutrition facts can change. Always read the label of the product you eat.
Pictures Of Skittles
Here are some pictures of Skittles candy
Skittles Commercial Videos
Here are some commercial videos of Skittles to watch