Pirates Booty

Pirates Booty – Delicious Snacks With a Swashbuckling Twist

Do you ever wonder about the story behind Pirates Booty snacks? Well, today we’re going to dive into history and give an overview of one of the most beloved snacks of all time, Pirates Booty. This cheesy and crunchy snack has been a fan favorite since the 1980s, but its roots go back even further.

In this article, we’ll explore how Pirate’s Booty came to be and learn more about the various flavors it has evolved into over the years. 

Please leave a review or any memories of this snack in the comments at the bottom of this page. Thank you!

Pirates Booty

Historical Overview & Important Milestones

Pirate’s Booty is a snack that has become wildly popular in recent years and is loved by both kids and adults alike. It is a puffed corn snack that is both gluten-free and trans-fat-free, making it a healthier option for those who are looking for a tasty snack that won’t ruin their diet.

The story of Pirates Booty begins in the late 1980s, when Robert Ehrlich, a snack food enthusiast, was looking for a healthier snack for his family. He wanted something tasty, fun, and healthy all at the same time. He eventually came up with the idea of a puffed corn snack that was made with simple, all-natural ingredients.

Ehrlich experimented with different flavors and ingredients until he came up with the perfect recipe. He then founded Pirate Brands in 1987 and began producing Pirates Booty in his garage in Sea Cliff, New York. 

Over the years, Pirates Booty has become even more popular, with the company expanding its product line to include a variety of different flavors, including aged white cheddar, sour cream and onion, and veggie. In 2013, Pirate Brands was acquired by B&G Foods, a leading food company that is known for its wide range of popular brands.

Today, Pirate’s Booty is sold in major grocery stores and supermarkets throughout the United States, as well as online. The snack has also become a favorite among parents and schools, with many schools offering Pirates Booty as a healthier snack option for their students.


Pirates Booty Logo

The packaging of Pirates Booty is instantly recognizable with its bright colors and pirate-themed designs. The snack is typically packaged in a foil bag with a fun and playful logo featuring a pirate with a big smile on his face. The logo is designed to evoke a sense of adventure and playfulness, making it appealing to both kids and adults.

One of the key design elements of the Pirates Booty packaging is the use of bold colors. The bags are typically bright orange, purple, or green, with a black and white skull and crossbones logo. These colors are eye-catching and help the snack stand out on the shelves of grocery stores and supermarkets.

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The packaging also features playful illustrations of pirates and treasure chests, adding to the sense of adventure and fun. These illustrations are designed to appeal to kids and make the snack more attractive to parents who are looking for a healthier snack option for their children.

In terms of the logo, the pirate character is the most recognizable design element. The pirate is depicted with a big smile on his face, a black hat, and a red bandana. He is also wearing an eyepatch, which is a classic pirate accessory. The logo is designed to be entertaining and active and to evoke a sense of adventure and exploration. 

Ingredients & Nutritional Value

Pirate’s Booty is a healthier snack option than many other popular snacks, and its nutritional value varies depending on the flavor. For instance, a one-ounce serving of the original flavor of Pirate’s Booty contains 130 calories, 4 grams of fat, and 2 grams of saturated fat. It also contains 200 milligrams of sodium, 18 grams of carbohydrates, and 0 grams of sugar. 

Furthermore, it contains 1 gram of fiber and 2 grams of protein, which makes it a good option for people who are looking for a healthier snack alternative. Overall, Pirate’s Booty is a delicious and satisfying snack that provides a good balance of nutrients while being lower in calories, fat, and sodium than many other popular snack foods.

Compared to other popular snack foods, such as potato chips or cheese puffs, Pirates Booty is lower in calories, fat, and sodium. It also contains no sugar, which makes it a good option for people who are trying to limit their sugar intake.

Of course, it’s important to remember that even healthy snacks should be consumed in moderation. While Pirate’s Booty is a healthier option than many other snacks, it should still be enjoyed as part of a balanced diet that includes plenty of fruits, vegetables, and other healthy foods.


  • Cornmeal
  • Rice Flour
  • Sunflower Oil and/or Expeller Pressed Canola Oil
  • Cheddar Cheese (cultured milk, salt, enzymes)
  • Whey
  • Buttermilk
  • Salt
  • Natural Flavor
  • Sea Salt
  • Citric Acid and Lactic Acid (for flavor)
  • Organic Black Pepper.


Serving Size:5oz (14g)% Daily Value*
Amount Per Serving
Calories 70
Total Fat 3g 4%
Saturated Fat 0.5g3%
Trans Fat 0g
Total Carbohydrate 9g 3%
Dietary Fiber 0g 0%
Total Sugars 1g
Added Sugars0g0%
Vitamin D0mcg0%
  • * The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
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Variations Of Pirate’s Booty

Original Pirates Booty

Original Pirates Booty

The original flavor of Pirates Booty is a classic, and for good reason. Made with all-natural ingredients and real aged cheddar cheese, it has a savory and cheesy taste that is both satisfying and delicious. The texture is light and crunchy, making it the perfect snack to satisfy your cravings without feeling too heavy.

Extra White Cheddar

White Cheddar

If you love the taste of cheddar cheese but prefer a milder flavor, the extra white cheddar flavor of Pirates Booty might be just what you’re looking for. Made with real white cheddar cheese, this variety has a sweeter taste and creamier texture than the original flavor.

Veggie Pirates Booty

Veggie Pirates Booty

For those who want a healthier snack option, the veggie flavor of Pirate’s Booty is a great choice. Made with real vegetables like spinach, kale, and carrot, this variety has an earthy vegetable taste that is both delicious and nutritious.

Sour Cream & Onion

Sour Cream & Onion

For those who love the tangy taste of sour cream and the savory flavor of onion, the Sour Cream & Onion flavor of Pirates Booty is a must-try. This variety has a slightly tangy and slightly sweet taste that is both impressive and mouthwatering.



The Barbecue flavor of Pirates Booty is perfect for those who love the taste of smoky barbecue. This variety has a slightly sweet and slightly spicy taste.

Pirates Booty In Pop Culture

Pirates Booty has not only been a favorite snack for many people, but it has also made its way into popular culture over the years. 

Pirates Booty has been featured in several popular TV shows, including “The Office” and “30 Rock.” In “The Office,” Dwight Schrute can be seen eating Pirate’s Booty in several episodes, while in “30 Rock,” Tracy Jordan’s son is seen munching on the snack.

Pirates Booty has also made an appearance in several movies, including “Bad Moms” and “The Hangover Part II.” In “Bad Moms,” the snack is featured as a healthy option for the kids’ school lunches, while in “The Hangover Part II,” one of the characters eats a bag of Pirate’s Booty while waiting for the rest of the group to arrive.

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The snack has also gained a following on social media, with many people posting pictures and reviews of it on platforms like Instagram and Twitter. The brand has even created its own hashtag, #PiratesBooty, to encourage fans to share their love for the snack.

In addition to being featured in TV shows, movies, and on social media, Pirates Booty has also been turned into merchandise. You can find Pirates Booty t-shirts, hats, and other items for sale online and in stores.

Advertisement Campaigns & Promotional Activities

Pirate’s Booty has had several successful advertising campaigns and promotional activities over the years that have helped make it a popular and recognizable snack brand. 

Here are some of the most notable:

Join the Snack Side

This clever play on words (Join The Snack Side) is not only catchy but also speaks to the brand’s pirate-themed identity. The campaign includes TV commercials and social media ads that show people who are tempted by junk food joining the “dark side,” aka Pirate’s Booty snacks. 

Plus, the hashtag #JoinTheSnackSide makes it easy for customers to engage with the brand on social media.

Treasure Hunt Campaign

In 2021, the brand launched a “Treasure Hunt” campaign where they hid golden codes in select bags of snacks. Customers who found the codes could enter them on the brand’s website for a chance to win various prizes. This creative promotion not only incentivized customers to purchase more products but also created a sense of excitement and fun.

Partnership With Paw Patrol

Pirates Booty also partnered with the popular children’s show “Paw Patrol” for a limited-time promotion. They created special-edition packaging with the show’s characters and offered a chance to win a “Paw Patrol” toy set. This collaboration not only appeals to parents who buy snacks for their children but also attracts fans of the show who may not have tried Pirates Booty before.



Bottom Line

With its unique story and delicious flavors, it’s no wonder why Pirates Booty has become such a fan favorite over the years. Whether you prefer the classic aged white cheddar flavor or one of the newer varieties, there’s no denying the appeal of this tasty treasure. So the next time you reach for a bag of Pirate’s Booty, take a moment to appreciate the history and hard work that went into making this snack what it is today.

Please leave a review or any memories of this snack in the comments below. Thank you!

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