Skinny Popcorn

Skinny Popcorn – Story of a Delicious and Nutritious Snack

Skinny Popcorn is a flavorful and healthy snack option that is both salty and crunchy. This guilt-free snack is made with just a few simple ingredients, including premium popcorn kernels, sunflower oil, and a touch of salt. Made with only the best ingredients and absolutely no artificial additives, this popcorn is the perfect solution for anyone looking to satisfy their snack cravings.

In this article, we’ll dive into everything you need to know about Skinny Popcorn, from its history to its nutritional benefits.

Please leave a review or any memories of this snack in the comments at the bottom of this page. Thank you!

Skinny Popcorn


Skinny Popcorn was invented in 2010 by a Chicago-based entrepreneur named Andrew Friedman. At the time, Friedman was struggling to find a healthy and tasty snack option that he could enjoy without feeling guilty. He decided to take matters into his own hands and created a popcorn recipe that would meet his strict criteria. The result was Skinny Popcorn, a snack made with just three simple ingredients: premium popcorn kernels, sunflower oil, and a hint of salt.

Friedman started selling Skinny Popcorn in local stores and farmers’ markets, and it quickly became a hit among health-conscious consumers. The snack’s popularity grew rapidly, and by 2011, Friedman had partnered with his friend and business associate, Pam Netzky, to take the company to the next level.

Together, Friedman and Netzky founded SkinnyPop Popcorn LLC, a company dedicated to producing and distributing Skinny Popcorn on a larger scale. The company’s mission was simple, to create a snack that was not only delicious but also healthy, natural, and affordable.

The early years of SkinnyPop were marked by significant growth and expansion. The company secured major deals with national retailers such as Whole Foods and Target, and by 2014, it had become the fastest-growing popcorn brand in the United States. In that same year, SkinnyPop Popcorn LLC was acquired by Amplify Snack Brands, a snack food company that was later acquired by Hershey’s in 2018.

Today, Skinny Popcorn is available in a variety of flavors, including Original, White Cheddar, Sea Salt & Pepper, Jalapeno, and Sweet & Salty Kettle Corn. The snack is made with non-GMO popcorn and is free from artificial flavors, colors, and preservatives, making it a popular choice among health-conscious consumers.

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Throughout its history, Skinny Popcorn has received numerous accolades for its taste and quality. The snack has been featured in major publications such as Oprah Magazine, Women’s Health, and Forbes and has won several awards, including the Best New Snack award at the 2012 National Confectioners Association Sweets and Snacks Expo.

What sets Skinny Popcorn apart from other snack brands is its commitment to healthy and natural ingredients. The company’s motto is “simple ingredients, extraordinary flavor,” and it takes this mission seriously. SkinnyPop popcorn is made with minimal processing, ensuring that each kernel retains its natural flavor and crunch. 

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What does Skinny Popcorn Taste Like?

Skinny Popcorn has a light and airy texture that makes it perfect for snacking. It is lightly salted and has a subtle buttery flavor, making it a delicious and satisfying snack option. Unlike traditional buttered popcorn, Skinny Popcorn does not have an overwhelming butter flavor, allowing the natural flavor of the popcorn to shine through. 

Ingredients & Nutritional Value

Skinny Popcorn is made with just three simple ingredients: popcorn kernels, sunflower oil, and salt. The popcorn kernels are non-GMO, meaning they have not been genetically modified. Sunflower oil is high in healthy unsaturated fats and is a great source of Vitamin E. The salt used in Skinny Popcorn is all-natural and does not contain any added preservatives or chemicals.

Skinny Popcorn is a snack that is both low in calories and high in nutritional value. One serving of Skinny Popcorn (about 28 grams or 3 cups) contains approximately 150 calories, 9 grams of fat, 15 grams of carbohydrates, 2 grams of fiber, and 2 grams of protein. It’s also a great source of iron, with one serving containing 4% of your daily recommended intake.

Compared to other snack foods, Skinny Popcorn is relatively low in sodium. One serving contains only 75 milligrams of sodium, which is significantly less than other salty snacks like potato chips or pretzels. This makes Skinny Popcorn a great option for those looking to reduce their sodium intake.

In addition to being low in calories and high in nutrients, Skinny Popcorn is also gluten-free, dairy-free, and vegan, making it accessible to a wide range of dietary needs. The snack is also free from artificial flavors, colors, and preservatives, ensuring that you’re snacking on a wholesome and natural treat.


Serving Size:1 cup (7.9g)% Daily Value*
Amount Per Serving
Total Fat2.7g3%
Saturated Fat0.6g3%
Trans Fat0.8g
Polyunsaturated Fat0.2g
Monounsaturated Fat1.7g
Total Carbohydrates4.4g2%
Dietary Fiber0.8g3%
Vitamin D0mcg0%
  • The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2000 calories a day is used for general nutrition advice.
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One of the things that make Skinny Popcorn so appealing is the wide range of flavors and variations available. Whether you’re in the mood for something sweet or savory, there is a flavor of Skinny Popcorn that will satisfy your cravings.


Skinny Popcorn Original

The original flavor of Skinny Popcorn is simple yet delicious. Made with just popcorn kernels, sunflower oil, and salt, it’s a classic option that will never go out of style. The Original flavor is perfect for those who prefer a straightforward taste without any added bells and whistles.

White Cheddar

Skinny Popcorn White Cheddar

If you’re a fan of cheese-flavored snacks, then White Cheddar Skinny Popcorn is for you. Made with real white cheddar cheese, this flavor is a tasty twist on the classic popcorn flavor. It’s perfect for movie nights or as a midday snack when you’re craving something savory.

Sea Salt & Pepper

Skinny Popcorn Sea Salt & Pepper

For those who like a little kick with their popcorn, Sea Salt & Pepper Skinny Popcorn is a great option. The added black pepper gives the popcorn a slight kick, while the sea salt brings out the natural flavor of the popcorn. It’s a great snack for those who like a little spice in their lives.


Skinny Popcorn Jalapeno

If you’re a fan of spicy foods, then you’ll love Jalapeno Skinny Popcorn. Made with real jalapeno peppers, this flavor packs a punch. It’s perfect for those who like to live life on the edge and enjoy a little heat in their snacks.

Sweet & Salty Kettle Corn

Sweet & Salty Kettle Corn

For those who like a sweet and salty combination, Sweet & Salty Kettle Corn Skinny Popcorn is a perfect choice. Made with a touch of cane sugar, it’s the perfect balance of sweet and salty. It’s a great snack for those who crave a little sweetness in their lives.


Skinny Popcorn Logo

Advertisement Campaigns & Promotional Activities

Skinny Popcorn has become a popular snack not just because of its delicious flavors and nutritional value but also because of its innovative and effective advertisements and promotional campaigns.

Popcorn for the People

One of the most successful campaigns of Skinny Popcorn is the “Popcorn for the People” campaign. This campaign not only promoted the brand but also supported a good cause. For every bag of Skinny Popcorn sold, the company donates a portion of the profits to autism research and advocacy. 

This campaign not only helped to raise awareness for autism but also gave customers a good reason to choose Skinny Popcorn over other brands.

Social Media Presence

Another effective promotional campaign by Skinny Popcorn is its social media presence. They actively engage with their followers by sharing fun and creative content on Instagram, Facebook, and Twitter. 

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They even launched a “Popcorn Hack” campaign that encouraged followers to share their own unique ways of enjoying Skinny Popcorn. This campaign not only promoted the brand but also gave the customers a sense of community and involvement.

Collaboration With Influencers

Skinny Popcorn has also collaborated with popular influencers and celebrities to promote its products. By partnering with fitness enthusiasts and health bloggers, they were able to reach a wider audience and promote the brand as a healthy snack option.

Skinny Popcorn In Pop Culture

Skinny Popcorn has become a popular snack not only among health-conscious consumers but also in pop culture. It has been featured in numerous movies, TV shows, and even music videos.

In the hit Netflix show “Stranger Things,” the character Steve Harrington can be seen snacking on a bag of Skinny Popcorn while on a date. This subtle product placement helped to promote the brand to a wider audience and made it a popular snack among fans of the show.

In the popular movie “Pitch Perfect,” the character Fat Amy can be seen snacking on Skinny Popcorn during a scene. The brand also collaborated with the movie to create limited-edition packaging for their popcorn, featuring characters from the film.

Skinny Popcorn has also been mentioned in popular songs. Rapper Lil Yachty references the snack in his song “Better,” where he raps about “Skinny Pop on the tour bus.” This mention not only helped to promote the brand but also made it a popular snack among the rapper’s fan base.

In addition to movies, TV shows, and music, Skinny Popcorn has also made appearances on popular YouTube channels and with social media influencers. Popular YouTuber Shane Dawson featured Skinny Popcorn in his video “Trying Weird Popcorn Flavors,” helping to promote the brand to his millions of subscribers.


Bottom Line

In this article, we explored the history and important development milestones of Skinny Popcorn. Skinny Popcorn is the ultimate snack for anyone who loves the taste of popcorn but wants to maintain a healthy lifestyle. Whether you’re looking for a midday pick-me-up or a movie night treat, Skinny Popcorn is sure to satisfy your cravings without weighing you down. 


How many calories in Skinny Popcorn?

There are 370 calories in every bag of Skinny Popcorn.

How many carbs in Skinny Popcorn?

Skinny Pop Popcorn Individual Bags (1 bag) contains 9g total carbs.

Please leave a review or any memories of this snack in the comments below. Thank you!

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