Squeezit – The Iconic Discontinued Fruit Drink

Are you a fan of snacks that bring back fond childhood memories? If so, then you’ll definitely want to read about Squeezit, the iconic drinkable fruit drink that was especially popular in the ’90s. With its unique shape and packaging, it allowed kids to enjoy their favorite fruit flavors in a fun and playful way. The brand even featured beloved cartoon characters on its bottles, making it even more appealing to young consumers.

In this article, we’ll take a trip down memory lane and explore the history and overview of Squeezit.

Please leave a review or any memories of this snack in the comments at the bottom of this page. Thank you!



Squeezit was a drinkable fruit snack that was popular in the 1990s. The snack was invented in 1985 by General Mills, a popular American beverage company, and quickly became a favorite among kids across the United States.

Squeezit was a unique type of fruit snack, unlike anything else on the market at the time. It came in a plastic bottle that was shaped like an hourglass, with a twist-off top that allowed kids to drink the sweet, fruity liquid inside. The bottles were small enough to fit in a lunchbox or backpack, making them a convenient snack for the on-the-go.

One of the most appealing things about Squeezit was its playful packaging. The brand featured popular cartoon characters like Bart Simpson and the Teenage Mutant Ninja Turtles on its bottles, which made it even more fun and appealing to young consumers.

Squeezit was marketed as a healthier alternative to other sugary snacks, as it contained real fruit juice and no artificial colors or flavors. The brand also boasted catchy advertising slogans, like “Squeeze the fun out of it!” and “Squeezit, the drink that’s fun to eat!

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Over the years, Squeezit introduced a variety of different flavors, including favorites like Strawberry Kiwi, Berry B. Wild, and Tropical Punch. The brand even released a limited edition Halloween flavor called “Mystery Flavor,” which was a big hit among kids who loved the surprise of not knowing what they were drinking.

Despite its popularity, Squeezit was eventually discontinued in the early 2000s. Many speculate that this was due to concerns over its high sugar content and its potential impact on children’s health. Others suggest that the brand simply lost popularity as new snack options entered the market.

However, despite its disappearance from store shelves, Squeezit remains a beloved childhood memory for many who grew up in the 90s. The snack was a symbol of fun and playfulness, and it brought joy to millions of kids across the United States.

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In recent years, there have been efforts to bring back Squeezit, with some fans even starting petitions and social media campaigns to encourage General Mills to revive the brand. While it remains to be seen whether these efforts will be successful, it’s clear that Squeezit will always hold a special place in the hearts of those who remember it fondly.

Ingredients & Nutritional Value

Squeezit came in a variety of different flavors, including fruit punch, strawberry, grape, and orange. The main ingredients in the drink were water, high fructose corn syrup, and fruit juice concentrate. These ingredients were used to create a sweet and fruity flavor that kids loved.

While Squeezit was certainly a tasty treat, it’s important to note that it wasn’t the healthiest beverage option out there. A typical Squeezit bottle contains around 60 calories and 16 grams of sugar. While this might not sound like a lot, it’s worth remembering that the recommended daily sugar intake for kids is around 25 grams.

In addition to the high sugar content, Squeezit also contained a number of artificial ingredients and preservatives. For example, the drink contained sodium benzoate, which is a common preservative used in many processed foods and drinks. Some studies have suggested that consuming large amounts of sodium benzoate could be harmful to human health, although this is still a topic of debate among scientists and health experts.

Packaging Design of Squeezit

The packaging design of Squeezit was one of the things that made the drinkable fruit snack so iconic. Each bottle was designed to look like a giant fruit, with a colorful plastic shell and a twist-off top that revealed a narrow drinking spout.

One of the most memorable aspects of Squeezit’s packaging was the use of popular cartoon characters on the bottles. In addition to its playful character designs, Squeezit also had a memorable logo and slogan. The logo featured the word “Squeezit” in bold, colorful letters, with a small image of a fruit beside it. The logo was simple yet eye-catching, and it helped to establish the brand’s identity.

Squeezit also had a mascot that was featured on some of its packaging and advertising materials. The mascot was an active, anthropomorphic fruit character that embodied the brand’s fun and energetic personality. While the mascot wasn’t as well-known as some of the brand’s cartoon character designs, it still helped add an extra layer of personality and playfulness to the brand.

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Squeezit’s packaging design, logo, slogan, and mascot all helped to create a fun and engaging image that resonated with young consumers. The playful character designs and bright colors made the bottles stand out on store shelves, while the memorable slogan and logo helped to establish the brand’s identity. 


Squeezit Logo

Advertisements & Promotional Campaigns

Squeezit’s marketing campaigns were a key factor in its success, as they helped to create a fun and engaging image that resonated with young consumers.

One of Squeezit’s most memorable advertising slogans was “Squeeze the fun out of it!”  This slogan was a great way to express the brand’s playful nature, and both children and adults frequently used it as a refrain. The slogan was used in various TV commercials and print ads, and it helped to cement Squeezit’s status as an enjoyable snack.

Another key element of Squeezit’s advertising campaigns was the use of popular cartoon characters on its packaging. The company featured a broad variety of adored figures that were immediately familiar to young customers, from Bart Simpson to the Teenage Mutant Ninja Turtles. This helped to make the snack even more appealing to kids, and it helped to establish Squeezit as a staple of ’90s childhoods.

In addition to its playful packaging and catchy slogans, Squeezit also used promotional campaigns to drive interest and sales. One example of this was the brand’s “Squeezit Nation” promotion, which encouraged kids to collect points from Squeezit bottles and redeem them for prizes like t-shirts, stickers, and other merchandise. This promotion was a big hit with young consumers, as it gave them an added incentive to purchase and collect Squeezit bottles.

Squeezit also used promotional tie-ins with popular TV shows and movies to drive interest in the brand. For example, the brand partnered with the hit show “Saved by the Bell” to create a special Squeezit-themed episode. In the episode, the characters compete in a Squeezit-drinking contest, which helps to showcase the fun and playful nature of the snack.

Another notable promotional campaign was the release of a limited-edition Halloween flavor called “Mystery Flavor.” This flavor was only available during the Halloween season, and it was marketed as a surprise flavor that kids would love. The campaign was a big success, as kids loved the mystery and excitement of not knowing what flavor they were drinking.

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Squeezit’s marketing campaigns were a key factor in the brand’s success. The brand’s playful packaging, catchy slogans, and promotional tie-ins helped to create a fun and engaging image that resonated with young consumers. Even today, many people remember Squeezit fondly as a symbol of childhood playfulness and fun.



Snacks Similar to Squeezit

While the Squeezit brand is no longer in production, there are still many similar brands and candies that offer a similar taste and experience.

Kool-Aid Bursts

One brand that is similar to Squeezit is Kool-Aid Bursts. Like Squeezit, Kool-Aid Bursts are  drinkable fruit snacks that come in a variety of fruity flavors. They are packaged in plastic bottles with twist-off caps, and they offer a sweet and refreshing taste that is perfect for kids.

Hi-C Ecto Cooler

Another brand that is similar to Squeezit is Hi-C Ecto Cooler. Hi-C Ecto Cooler was a limited-edition flavor that was released in the ’90s as a tie-in with the Ghostbusters movie franchise. It was a bright green, citrus-flavored drink that was a favorite of many kids. While the original flavor is no longer in production, a new version was released in 2016 that offers a similar taste and nostalgia factor.

Fruit Snacks

Fruit Snacks are also a popular candy that is similar to Squeezit. Fruit Snacks come in a variety of fruity flavors and are packaged in small packets that are easy to take on the go. They are a convenient and fun way to enjoy a sweet and fruity snack

Bottom Line

Squeezit may have disappeared from store shelves, but its memory lives on in the hearts (and taste buds) of those who grew up with this iconic drinkable fruit snack. From its catchy advertising slogans to its fun and playful packaging, Squeezit was a true staple of 1990s childhoods.

Please leave a review or any memories of this snack in the comments below. Thank you!

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