Whatchamacallit Candy Bar (History, Pictures & Commercials)

The Whatchamacallit is a chocolate bar made with peanuts and layered with caramel. It has a strong peanut butter taste to it mixed with a nice combination of chocolate and caramel to back it up. Made by the Hershey company, the Whatchamacallit has maintained a popular following despite not being as well known as the Hershey bar.

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Whatchamacallit Candy Bar

Whatchamacallit Candy Bar Information

The Hershey’s company Whatchamacallit was first invented in the year 1978. The bar first got its name from a woman named Patricia Volk. It seems as if at that time Patricia Volk was in charge of new brands for the Hershey company. As for the Hershey company, it has a long tradition of providing the world with the best products that it could offer. Over the years the Hershey’s company has produced numerous variations of their classic chocolate bar. In 1978 the Whatchamacallit Candy Bar was introduced. The exact inspirations for the name are thought to be an offhand declaration of what the product should be known as, such as “give me that Whatchamacallit.”

As the Whatchamacallit bar was first introduced in 1978, the popular belief is that it did reasonably well with customers since they continue to be produced to this day as of 2015. The bar has undergone some changes to the content of the bar over the years, and by the 80s, the Hershey company started to pay less attention to the bar since the commercials that were used to advertise the product started to become either less frequent on TV airing, or disappeared from broadcast altogether. Whatever the case may be, the company continues to produce the candy bar today and will continue to do so for times to come.

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In its early years, the bar consisted of a milk chocolate exterior, and a peanut crisp on the inside that used peanut butter as the flavoring agent for the bar, with a layer of caramel. Nothing significant has changed as of today that can easily be noticed by the average consumer. But in 2008, Hershey’s started making some ingredient changes to their products since traditional manufacturing practices and ingredients were getting expensive.

The bar is also no longer considered milk chocolate since many of the changes made to the bar didn’t meet the stipulations that the FDA had created in order to call it milk chocolate since it didn’t contain enough cocoa butter. From that point on, the bar was only being marketed as being chocolate candy, instead of milk chocolate. Because of the secrecy that has surrounded the Hershey’s company since the beginning, from its mysterious producing practices the Hershey’s process, to the ingredients of the products that they produce today. Figuring out what exactly is inside of these bars isn’t an easy task.

After the ingredients changed, the company started making a similar product. The Thingamajig. It was a limited edition and production stopped in 2012. The differences weren’t quickly apparent, on the outside, the bar had its usual chocolate exterior. on the inside contained something different. Instead of having the peanut crisp that the whatchamacallit did, the thingamajig had a cocoa crisp chunk with peanut butter.

The bar started production in 2009 and was only available for a limited time. Apparently, there was a reaction with the sales of the bar, these were mostly curiosity sales from people that wondered what the differences between the two bars were. The company decided to reintroduce the bar in 2011. As of 2012, according to the Hershey company, the bar is no longer being produced.

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The 90s candy bar is still being produced through can be hard to find at times. This could be seen as a mark of less popularity than say the Hershey Bar. However, the Whatchamacallit has withstood the test of time and still seems to be loved by many people.

What Year Was The Whatchamacallit Made?

The Whatchamacallit was first introduced in the year 1978. The launch of the bar seemed to be successful. Even all these years later, the company is still making it to this day, as of 2015.

Do They Still Make Whatchamacallit Candy Bars

Many people don’t see Whatchamacallit bars in stores often anymore this leads them to wonder if they are still in production but the good news is yes, they still make them as of this day.

What Company makes The Whatchamacallit Bar?

The company that makes Whatchamacallit is Hershey’s company and they first introduced it in the year 1978. Some other popular snacks made by Hershey’s are Reese’s NutRageous and The Heath Bar.

Why Is It Called The Whatchamacallit

It is generally believed that Whatchamacallit was named that way to be a social pun. People often don’t remember the name of a product and thus use names such as Whatchamacallit to describe it. Thus do to this it is said the candy bar received its name to stand for what it would likely be called as an off-hand remark.

What Does Whatchamacallit Taste Like?

The has a nice caramel taste to it that is backed up nicely by the chocolate coating. It goes well with milk and is lightly peppered with peanuts throughout the candy. The Whatchamacallit is great when you craving a chocolaty treat with a light amount of peanuts mixed in. The caramel filling helps round out the package and gives the taste a little more of a memorable kick to it.

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Whatchamacallit’s Sibling The Thingamajig

The Whatchamacallit Bar has a little brother, a slightly less known companion bar that was released. It is called the Thingamajig. The Thingamajig is a crispy chocolate peanut butter bar made to match the Whatchamacallit Candy Bar.

Whatchamacallit Candy Logo

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Where Can You Buy Whatchamacallit Candy Bars?

Here is a list of locations you can buy:

  • Walgreens Wal-Mart stores
  • Costco sells the candy bar also – but you may have to check there website if you can’t find it in a brick and motor store.
  • The internet has good deals

Whatchamacallit Ingredients

Here are the Ingredients of the candy bar.

  • Sugar
  • High fructose corn syrup
  • Crisp rise
  • Partially hydrogenated vegetable oil (palm kernel and soybean oil)
  • Vegetable oil
  • (cocoa butter, palm, shea, sunflower and/or safflower oil)
  • Partially defatted peanuts
  • Nonfat milk
  • Chocolate
  • Partially hydrogenated coconut oil
  • Corn syrup solids
  • Whey (milk)
  • Contains 2% or less of: (dairy butter (milk), Milk fat, Salt, Mono and diglycerides, Soy lecithin, Molasses, Barley malt, Vanillin, Artificial flavor, Disodium phosphate)

Whatchamacallit Nutritional Facts And Information

Serving Size: 1 bar (1.7 oz.) % Daily Value *
Amount Per Serving
Calories 237
Total Fat 11g 16%
Saturated fat 8g 40%
Polyunsaturated fat 0.4g
Monounsaturated fat 1.8g
Trans fat 0.1g
Cholesterol 6mg 2%
Sodium 144mg 6%
Potassium 145mg 4%
Total Carbohydrate 30g 10%
Dietary fiber 0.9g 3%
Sugar 23g
Protein 3.9g 7%
Caffeine 5 mg
Vitamin A 1%
Calcium 5%
Iron 2%
Magnesium 3%
Vitamin B-12 3%

Pictures and Images

Whatchamacallit Commercials

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1 thought on “Whatchamacallit Candy Bar (History, Pictures & Commercials)”

  1. Become necessary whatchamacallit. Become necessary whatchamacallit.
    How many whatchamacallit candy bars have sold altogether?


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