Coffee Crisp – Sweet Taste Of Nostalgia

Coffee Crisp is made of layers of vanilla wafer and a soft candy with a foamed coffee flavor coated in a milk chocolate shell. The chocolate is manufactured exclusively in Canada under Nestle company. Up north, Coffee Crisp is well-known and adored. However, if you’re not from Canada and have not traveled there, you might not know what it truly tastes like.

In this article, you will learn more about the delectable Coffee Crisp Chocolate and its origin. 

History

It might sound strange, but Coffee Crisp is not a product of Canada. Rowntree, a British business that also created Kit Kat, is credited with its invention. Rowntree introduced “Rowntree’s Wafer Crisp” in the United Kingdom, which is the forerunner of the Coffee Crisp today. The “Biscrisp“ version of this bar was later offered in Canada. The Biscrisp range was expanded in 1938 to include a coffee-flavored variety known as Coffee Crisp. 

Since the business established a factory in Toronto and started making Coffee Crisps in 1939, the candy has been primarily produced for Canadian markets only. Rowntree’s Canadian interests, which included the bar’s manufacturing facility in Toronto, were bought by Nestle in 1988. In 2014, Nestlé Canada began marketing the product.

Today, while the war of the bars continues, Coffee Crisp is still one of the top brands. Nestlé Canada is among the top producers of chocolate candies in the nation. According to Amanda Belvedere, vice president of client services at Marketing Core, “Coffee Crisp has been there for customers for 75 years, and it’s looking forward to being there for 75 more.“

Variations Of Coffee Crisp

Coffee Crisp has had several variations over the years. A limited-edition “Coffee Crisp Orange” flavor was the first version of the brand, introduced in 2001. In 2002, the orange flavor was briefly sold again. Instead, the company introduced another limited-edition “Coffee Crisp Raspberry” flavor.

There were sales of “Coffee Crisp Café Caramel” in the summers of 2004 and 2006. In the same year’s fall, a limited-edition “Coffee Crisp White” was introduced. From April to September 2005, the company created one more limited-edition bar with a maple flavor.

Coffee Crisp was offered in “French Vanilla” and “Triple Mocha” flavors during the majority of the 2000s. The “Coffee Crisp Beans,” which resemble coffee beans, were first launched in 2005. Coffee Crisp Yogurt bars were the most recent bar type.

Unfortunately, all bar variants outside the original were discontinued in January 2007.

Coffee Crisp 70% dark chocolate was introduced in 2009. French Vanilla and Chocolatey Crunch variants became available somewhere between 2008 and 2010. To commemorate Coffee Crisp’s 75th anniversary, the Coffee Crisp Latte was introduced in 2014. A new Coffee Crisp Double Double flavor was introduced at the beginning of 2021. Its is also available as an ice cream flavor and an ice cream bar.

Crisp Candy Bar – an American Alternative of Coffee Crisp

The Nestlé Crisp wafer candy bar has almost the same texture and flavors as Coffee Crisp. The line is available in the US market. The Butterfinger Crisp, Baby Ruth Crisp, and Nestlé Crunch Crisp are the three crisp bars that are currently being produced. Two little, separate bars make up each packet.

The original Butterfinger Crisp, which debuted in 2004, was followed by a Nestlé Crunch Crisp and subsequently a Baby Ruth Crisp as part of the Crisp range. All of the modern crisps are packaged in two smaller, individual bar packaging. 

What Does Coffee Crisp Taste Like

The taste of Coffee Crisp is almost similar to that of Kit-Kat. Its flavor is not overpowering, so even if you are not a big coffee fan, there’s a good chance you’ll enjoy this bar. When initially opened, Coffee Crisp has a mocha aroma. It will give you a lovely cracking sound as you open it, revealing the layers of a vanilla wafer within if it is cooled enough to be crispy. 

Before adding another layer of milky chocolate on the exterior, the wafer is first flavored with coffee. The tastes are all perfectly in harmony. It has a coffee flavor, but there isn’t much bitterness at all, which has to be noted. When the deep chocolate note finally enters, the creamy layer becomes even more enjoyable to eat.

Coffee Crisp With Coffee

If you’ve decided to taste Coffee Crisp, you should know that some of us like to first consume the chocolate’s exterior before separating the contents and consuming them individually. Dip your bite right into your espresso shot and enjoy if you like a greater coffee kick.

Now let us introduce other entertaining methods to eat Coffee Crisp as well. Put a cup filled with the remaining half of the bar below your coffee machine to produce a delicious latte. Then, add steamed milk and around two espresso shots to the cup. Enjoy after adding chopped Coffee Crisp on top. 

A coffee milkshake is a favorite of everyone. The rim of your glass should be coated with vanilla icing before being covered in coffee crisps. The remainder of the smashed Coffee Crisp bar, half a cup of milk, and three scoops of chocolate ice cream are then added to the blender. After adding the beverage and topping the glass with whipped cream, chocolate, and a miniature Coffee Crisp bar, pour melted chocolate around it. The final result definitely tastes like heaven. 

Where to Find Coffee Crisp Outside Canada

Canadians living abroad have long noticed the bar’s comparatively low availability elsewhere. Specialty candy stores in Australia sell Coffee Crisps and other sweets that were initially intended for the Canadian market but have also been illegally exported to the United States, particularly at stores located close to the border between Canada and the United States.

A petition requesting Nestlé to advertise the Coffee Crisp in every American city was released. It seems like the petition was successful, and in late July 2006, Nestlé started promoting the Coffee Crisp across the country. Nestlé Canada stopped selling the Coffee Crisp bar in the United States in April 2009. British Wholesale Imports began importing Coffee Crisp into the United States in May 2009.

There is a store in Walt Disney World that offers Coffee Crisp bars in the Canadian part of Epcot.

Marketing Campaigns

Early on, there was severe rivalry and a need for promotion when Coffee Crisp first appeared. Back then, the market was split about evenly between the main Canadian businesses: Rowntree, Nestlé, Cadbury, and local makers like Neilson.

Coffee Crisp specialized in print advertising and created the slogan “Give yourself a better break with Coffee Crisp” in the 1960s. Next to a hot cup of coffee was a picture of the bar split in two to show the layers inside.

Coffee Crisp’s visibility in the packed candy aisles has been aided by a strong and consistent brand image. Despite the steam flowing out of the O in “coffee,” the gold packaging and basic red text nonetheless resemble each other in many ways.

By the 1980s, Rowntree had become the fourth-largest producer of chocolate in the world, after Mars, Hershey, and Cadbury, after acquiring smaller confectionery firms and exporting to more than 130 nations.

Despite fierce competition from competing goods like Mars and Oh Henry, Coffee Crisp is routinely rated among the top Canadian chocolate bars. And it won the top spot for Canadian chocolate bars in 1980.

As its rivalry with other brands grew, Coffee Crisp also began to advertise on television in the 1980s. “No surprise you can’t resist your Coffee Crisp,” a gentle masculine voice said in the advertisement. 

The aggressive 2.55 billion pound buyout attempt by the Swiss international food company Nestlé in 1988 made Rowntree the second-largest chocolate producer in the world, behind Mars, with 7% of the worldwide confectionery industry.

Coffee Crisp was first rebranded under the name Nestlé Rowntree because of its new ownership until Rowntree was completely removed from the packaging. Nestlé Canada concentrated on boosting established brands by releasing limited-edition varieties, starting with Coffee Crisp Triple Chocolate. It reached stores in 1991 to help the brand compete while rival businesses like Cadbury were launching new goods. 

Since then, limited edition versions have been released. With in-store displays and jazzed-up packaging in various colors but always with a recognizable typeface, these varieties help Coffee Crisp attract the attention of impulsive shoppers and tickle their taste buds. The original bar still outsells all other flavors, though.

Another enduring catchphrase for the brand was featured in one of the more memorable 1990s TV commercials, which portrayed two arguing elderly women playing cards. One asks, “How do you like your coffee?” The reply is, “Crisp! I enjoy my coffee crisp.”

The humorous commercial, which was produced in 1991 by Ogilvy & Mather’s Toronto office and was directed by actress and comedian Andrea Martin, debuted during the Super Bowl. It struck a chord with Canadians so strongly that it inspired a slew of further TV commercials that all asked the same question of the viewer: “How do you like your coffee?” “Crisp” was invariably the response. 

Logo

Ingredients

• Sugar
• Wheat Flour
• Modified Milk Ingredients
• Palm Oil
• Modified Palm and Vegetable Oils
• Cocoa Butter
• Cocoa Mass
• Soy Lecithin
• Coffee
• Cocoa
• Baking Soda
• Yeast
• Polyglycerol Polyricinoleate
• Natural Flavours.

Nutrition

Serving Size:	1 oz (28g)	% Daily Value*
Amount Per Serving
Calories	147
Calories from Fat	66
Total Fat	7.4g	11%
Saturated Fat	5.1g	26%
Trans Fat	0g
Cholesterol	3.1mg	1%
Sodium	15mg	1%
Potassium	65mg	2%
Total Carbohydrates	18g	6%
Dietary Fiber	0.3g	1%
Sugars	14g
Protein	1.9g
Vitamin A		0%
Vitamin C		0%
Calcium		4%

• Percent Daily Values are based on a 2000-calorie diet.

Pictures

Commercials

Bottom Line

The 1938 addition of coffee flavoring to Biscrisp gave it its distinctive flavor, which over time was improved to create the delectable Coffee Crisp. This mouthwatering chocolate bar is a blend of vanilla, wafer, coffee foam candy, and milk chocolate that both adults and children adore today. Over the years, the Nestle Coffee Crisp has been released in a few different variations. However, the original one remains legendary.